Chanel Hunter
Com 656: Spread the Word
Digital Tools
October 17, 2015
Professor Monica Fish
Why would you choose this company? What are the company?s present strengths and weaknesses? What appeals to the customer? What needs to be improved for the company from a marketing and PR perspective?
Hathor Wear, LLC is a brand that is in the industry that provides clothing for its consumers. The brand started as a direct to garment press t-shirt masonic and cultural paraphernalia company for adults and children. Hathor Wear currently has glitter t-shirts available as well. Hathor Wear is a brand that infuses street wear clothing and cultural lifestyles that will meet the demands of the consumer as well as current trends of that
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The Generation X are individuals born between the early 1960s to the early 1980s. The Millennials are individuals born in the early 1980s to the early 2000s. Hathor Wear deems to target individuals born between 1975 and 1984. These ages are 30 to 45 years old. This is the age where careers are more stable and solid and style and status still matters to most. Hathor Wear, LLC is not targeting any specific gender the apparel is for men, women, and children. Hathor Wear, LLC is targeting the African, African-American, or Black culture. Hathor Wear?s products target individuals of a more ethnic or more African or Caribbean based culture. Most shirts are based from those cultures or partners with the natural hair movement. Hathor Wear?s target audience is physically located in mostly urban or suburban areas. Hathor Wear has few that are located in rural areas as well. Hathor Wear?s target audience estimate typically income is between $32,500 and $60,000. This is the lower middle class salary range. Hathor Wear is seen as a creative or unique brand that thinks about what they are conveying in their brand. Hathor Wear gives their target market a place to go for different cultural designs and customized designs. The benefits of the products for consumers are that they now have an opportunity to customized things that they may like or make something …show more content…
needs and desires and incorporate that into the overall planning, strategizing, and ritual for the brand?s daily run. When engaging stakeholders online instead of using ?Like us on social media at?? Hathor Wear will use ? Ask us your social media questions anytime at?? or ?Tell Hathor Wear what?s on your mind at??. This can be used to give stakeholders an open invite to communicate and inquiring about their wants and needs. Hathor Wear can then listen, define the markets, and engage consumers. Engaging the consumers will allow Hathor Wear to be transparent, ask questions to gain understand of the consumers, create content that fits the consumers, and provide value by being personable with the consumers. Finding peak days and times of target social media engaging is also a key element of gaining an online community for Hathor Wear. The best practice is to have a healthy mixture of it all of the above strategies to achieve optimal social media
Abstract: This paper will address the needs for demonstration of proficiency in information research, while understanding the workplace, competiveness and business communication. Included in this paper is the following: Abercrombie’s mission, the current strategic plan the company uses, the firms culture, organization, and SWOT analysis. This paper will also focus on an analysis of the company “Abercrombie and Fitch” and the major issue facing the company.
In chapter five of Suitably Modern, Mark Liechty discusses the action of “doing fashion” and how it affects the middle class and consumption in Kathmandu. Chapter five poses the question; what is new and what is not? This concerns the class distinctions and if modernization is actually occurring. The middle class in Kathmandu is claiming its own domain through clothing and ostracizing themselves. The author deems this action as adornment he defines it by stating, “It is used to set individuals and groups apart from some and to signal sameness”. Adornment can be a class distinction but also a gender role distinction. Women practice adornment to be indifferent in their relationships with men. For example women can chose to use flashier make-up which can distinguish a married woman from an unmarried woman. Liechty associates fashion with freedom. Film coming to Kathmandu quickly generated the modernization of fashion and consumption. Films exposed the residents to different types of fashion. Ultimately, the middle class wants its own cultural zone; through fashion and consumption it hopes to completely fit in with one another and still be distinct from other classes.
wrong. Generation X consists of those between the ages 13 and 33 years of age.
The Trickle-down theory, a well-known theory in fashion industry, has significant meaning in 19th to 20th century Europe. The American economist and sociologist, Veblen, published The theory of the Leisure Class by 1899, in which he discussed the split between the leisure class and the industrial class in the US critically. He concluded that leisure class treats dress as a sign of their status and possessions, furthermore, ‘Dress must not only be conspicuously expensive and inconvenient; it must at the same time be up to date’(Veblen 1994), by saying that, he refers to upper class was tend to create new fashion trend which was the top of the trickle-down theory. In the 20th century, Simmel, the German sociologist and philosopher, developed this theory further from a more sympathetic perspective. He drew much attention to sameness and difference amongst both classes in his book Fashion (Simmel 1973). The upper class gets self-satisfied and the proof of its priority by distinguishing itself from others, and working class follows the fashion trend which led by upper class in order to feel like he or she is ‘belonging to’ higher class. These opinions which were discussed by Veblen and Simmel were coined by a journalist in the mid-20th century, as ‘Trickle- down Theory’. During mid-18th to early 20th century, the trickle-down theory described the process of how fashion flows, and explains that fashion is a cultural and sociological phenomenon which includes the discourse of identity and uniformity, agency and structuralism. This phenomenon was not limited by geography, at the same period, in the other side of the world, similar situation happened in China which is a typical East Asian country....
Introduction Weave Tech has several strategic challenges and opportunities since the purchase of the once then called Johnson-ware apparel in 2007. Since the organization has had the challenge of rebranding themselves to attract a new customer base which is also an opportunity to grow the organization. Weave Tech has to reposition the organization to be successful throughout the changes. Another strategic challenge the organization is undergoing is reorganizing and attracting a new management team which causes for cuts and layoffs. These cuts and layoffs can drastically effect the morale of other employees and ultimately production.
Core values of the client are also analyzed before a design is made. It is crucial to determine whether the values have been manifested in the brand and how they have been manifested in the message one is relaying. This extensive research helps Ziba to develop a consumer’s incite for the product. Understanding what is right for both the brand and the consumer is also important in the development of the design. Research also facilitates the discovery of great and new ideas to help in proper articulation of in...
The millennial generation according to Dictionary.com is “a term used to refer to the generation,
Millennials were born in 1980 to 2000 and the Gen X was born in 1960 to 1980. These two are very different to each, some would even say that the gen x are jealous of the millennials. According to Hess, millennials are more engaged unlike the gen x they’re defined as “slackers”. He also said that gen x are more likely to be cliquish and exclusive, they like to hang out in their own group and exclude others. On the other hand millennials are more diverse and inclusive, they include others and Hess also stated that “Millennials are actually giving wings to the American eagle, for everyone to hang out together”. The gen x are known for their motto as “Work hard, play hard”, as in order to have time to relax and have fun, they have to work hard before. But, the millennials are known for playing while working. Millennials found a way to play while working; like while typing an essay for school, we have another window open to watch Netflix with. I, as a millennial, grew up with technology. iPod, laptops, kindles, and etc. were already here to be use. If I need to write a research paper, I don’t need to go to the library and check out books on the topic like the gen x. I can just easily go online on my laptop or even my phone to get all the information I need. According to Hess, the gen x couldn’t connect with each other; if they wanted to hang out they wouldn’t be able to contact each other. But nowadays we have phones and iPod that allow us to go on social Medias, literally everybody know what everybody is doing. Even though that is a great thing for everybody to be able to connect with one another, we millennials tend to let social media 's take over their life. The millennials don’t live in the moment, they just go on their phone and worry about stuff that isn 't even their business, so the gen x have the upper hand on this
Recently those defined as Generation Y have become known as the most environmentally friendly and influential individuals of this millennium. Generation Y, also known as the millennial generation, has become the most influential generation since the beginning of the 1900s. Millennials have started impelling the older and newer generations to become healthier and to take more care of the environment. According to The Six Living Generations article, millennials are defined as humans born between the years 1981 through 2000. Millennials are caring individuals that work in teams to achieve difficult tasks. When Generation Y began so did the rise of mass communication took off, and through
Every person belongs to a generation: you associate yourselves with a particular set of people usually based on age such as “Baby Boomers” from 1946 to 1964, “Generation X” from 1965 to 1979, and “Millennials” from 1980 to 2000, (Smola, 364). Parents’ generations differ from their children, and sometimes within their significant other. My parents, separated by two years, are both considered “Baby Boomers”, and my sister and I, also separated by two years are both considered “Millennials”. “Generation X” separates our generations, and as you can assume there are many differences between the two: “Baby Boomers” experienced the immense development of the economy and education (Kupperschmidt, 4).
Thus, it is imperative to find new and innovative ways to breach this highly divisive market. In contrast Lululemons strengths are that they are using social media in ways their competitors are not utilizing (ex: corresponding with them), this creates a connection with the cliental that is hard to beat. They
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).
Clothing has always been an important part of society, with evidence from the earliest human civilizations. In history, climate, religion and political factors played a role in the fabrication, styling and even color of the garments that people wore. Today, the fashion industry is multi-faceted, and while climate and religion are still some factors in how we dress, there are many more influences in what we choose to wear. Time and time again, designers reference historical styles and push them into modern trends. Subcultures illustrate how a particular way of dressing can transform into a lifestyle. Ethnic fashion ties in with a specific culture’s values and beliefs. By looking at clothing in other societies around the world, as well as the many global subcultures, we can learn a lot about the depth and complexity of the members that make this world colorful and diverse.
The country of Palestine has historically been a land shaped by religious belief as all three of the Abrahamic religions have sacred landmarks in my country. As these Abrahamic religions spread across the Eurasian continent, those who returned to Palestine brought back their own culture and art styles. Though men’s outfits may not be as explicit in showing these influences as they often are fully white or ivory, in the female iteration of the dishdasha more of these mixed culture designs are evident. Within the designs of our clothing, there is an intricate combination of geometric patterns that are a historically Muslim art style and floral patterns that are a Persian. Furthermore, the folded scarf headwear worn by the women in the region originates from a time before Christianity.
As a matter of fact, a sofa with all the electronics needs from phone-net surfing is a dream come true for many fashion gadget lovers out there. Nevertheless, taking a bird’s eye on trends of fashion in Pakistan in the 21st century, we come to know that not only fashion industry is growing day by day but also people of every age group are tremendously attracting towards itand especially women are more influencing by dint of it. Interestingly so, people are now more conscious what to wear in conferences, parties, religious festivals, birthday and marriage ceremonies and Valentine’s Day. Womenare increasingly attracted towards embroiderkurta with jeans, trousers, tight half sleeve and sleeveless shirts with Capri trousers have also been adopted by them.It is worn with different sleeve length, shirt length, necklines and different types of shalwars like patiala shalwar, churidar pajama,kurtas and Maxis dress is very in these days and it is the best dress for young girls. Khaddi has given lot of range to its customers. Fabia dress, Mayla shoes, felicity bracelet, Sara bag and stylish hijab are very common. As far as men fashion is concerned, the plum poly silk kurta is getting much attention. The men can choose between many styles but this style is the must for the men who want to look decent yet trendy