HMV Case Study
INTRODUCTION
This case study is based on HMV which is one of the largest retailers
of music, DVD, videos and games world wide with a large number of
stores in major cities in the world.
This investigation covers the different aspects and activities
involved in the running of the business this includes the main
departments and their various activities and their functions. It also
contains an in-depth explanation of HMVs customer service and how the
activities are carried out in this department its functions, and how
it relates to the other departments.
This investigation is one of the many stores in the U.K it is located
in Woolwich and it is a medium sized store with about 30 to 35
employees.
As a business HMV s main activity is selling music and music related
products each HMV store sells CDs, DVDs, videos and posters. They also
stock all the major consoles like x box, play station 2 and game cube.
Over the years HMV has made use of the World Wide Web to market and
sells its goods it has various websites by which customers can buy its
goods and services over the internet, this has various advantages
because it is safe fast and the goods can be delivered within a week
saving the customer time and resources.
The store has various departments and each carries out its own
activity and function each is equally important to the running of the
business each of the department and functions work towards
Marketing
Finance
Administration
Customer service
Human resources and personnel
Finance
All these activities pertain to the business
MARKETING AND SALES DEPARTMENT
The marketing activities of a business are designed to ensure that
there are potential customers who know about the business and its
goods or services, and who wants to buy these products it is also has
to aim to maximise profits and the businesses potential by finding new
areas and discovering different aspects which may make the business
successful.
Market research
Hmv has to carry out market research to find out what the market
needs and what the public and customers think of the business its
products and services and the general aspects of the business market
research can be carried out in different methods in which it can be
carried out e.g. questionnaires, they can ask specific questions to
find out what the custom...
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...eatly and has to be accessible in the quickest possible time. It is
important to keep records because it they can be used for different
reasons e.g.
· future references,
· information about sales figures,
· to provide information to stakeholders
The administrational department of the business is responsible for
the filing and storing or records, a secretary or filing assistant is
specially recruited to by the personnel department to carry out this
task.
Hmv uses a computer filing system to store all its documents and data
this is an advantageous method because it illuminates unwanted papers,
files and documents taking up officer space and littering the
premises. Here are some of the benefits of effective filing and
storing of business documents:
It can provide up to date information and this can be found easily
which is important because it can also help the business answer to
quires from stakeholders quickly and efficiently. Effective filing
methods can help save time and effort when finding relevant
information or documents.
Other functions in this area include
Data and word processing
Photocopying
Dealing with emails
Switch board and reception
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