HMV Case Study

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HMV Case Study INTRODUCTION This case study is based on HMV which is one of the largest retailers of music, DVD, videos and games world wide with a large number of stores in major cities in the world. This investigation covers the different aspects and activities involved in the running of the business this includes the main departments and their various activities and their functions. It also contains an in-depth explanation of HMVs customer service and how the activities are carried out in this department its functions, and how it relates to the other departments. This investigation is one of the many stores in the U.K it is located in Woolwich and it is a medium sized store with about 30 to 35 employees. As a business HMV s main activity is selling music and music related products each HMV store sells CDs, DVDs, videos and posters. They also stock all the major consoles like x box, play station 2 and game cube. Over the years HMV has made use of the World Wide Web to market and sells its goods it has various websites by which customers can buy its goods and services over the internet, this has various advantages because it is safe fast and the goods can be delivered within a week saving the customer time and resources. The store has various departments and each carries out its own activity and function each is equally important to the running of the business each of the department and functions work towards Marketing Finance Administration Customer service Human resources and personnel Finance All these activities pertain to the business MARKETING AND SALES DEPARTMENT The marketing activities of a business are designed to ensure that there are potential customers who know about the business and its goods or services, and who wants to buy these products it is also has to aim to maximise profits and the businesses potential by finding new areas and discovering different aspects which may make the business successful. Market research Hmv has to carry out market research to find out what the market needs and what the public and customers think of the business its products and services and the general aspects of the business market research can be carried out in different methods in which it can be carried out e.g. questionnaires, they can ask specific questions to find out what the custom... ... middle of paper ... ...eatly and has to be accessible in the quickest possible time. It is important to keep records because it they can be used for different reasons e.g. · future references, · information about sales figures, · to provide information to stakeholders The administrational department of the business is responsible for the filing and storing or records, a secretary or filing assistant is specially recruited to by the personnel department to carry out this task. Hmv uses a computer filing system to store all its documents and data this is an advantageous method because it illuminates unwanted papers, files and documents taking up officer space and littering the premises. Here are some of the benefits of effective filing and storing of business documents: It can provide up to date information and this can be found easily which is important because it can also help the business answer to quires from stakeholders quickly and efficiently. Effective filing methods can help save time and effort when finding relevant information or documents. Other functions in this area include Data and word processing Photocopying Dealing with emails Switch board and reception

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