Groupon Marketing Objectives

What marketing objectives can be accomplished using group deals? There are a few objectives that can be accomplished by using social media site like Groupon. Some of the objectives is it attracts lots of consumers by appealing to those that are looking for a better deal and to save money. Groupon helps other business promote and advertise the brand plus business. Sites like Groupon, Living Social, and is the approach financially sound? “Websites as Groupon, LivingSocial, DoubleTakeDeals, YourBestDeals, Dealfind, Go Daily Deals, and others have attracted numerous small and medium businesses as an alternative to local advertising that is targeted, controllable, and accountable” (Streitfeld 2011). “Groupon’s sales in 2010 rose to $700 million compared to $30 million in 2009, and the number of its subscribers rose from 3.4 million in 2010 to 83.1 million in 2011. From April 2010 to April of 2011, unique visits to Groupon’s website rose 655.8% and reached 24 million. During the same time, visits to LivingSocial increased 418.4%”.

In fact, research shows that 42% of small businesses are hesitant to use Groupon a second time (Dholakia 2010) and that consumers who used a daily deal to visit a business rate it 10% lower than those who did not (Byers, Mitzenmacher, and Zervas 2011). Restaurant are the worst when it comes to service businesses with Groupon deals. Making the best deal if it is will benefits your business. Some deals just simply hurt their brand. Most of all some deal are not profitable. Therefore, most of the time there is always a better deal out