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Impact of green marketing strategies
Relevance of ethics in international business
Impact of green marketing strategies
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Green as a strategy
Prakash (2002) article seems indicates that going green should not be inducted in firms as a management strategy because its ‘still in its infancy’ stage, its effectiveness is unknown (Prakash 2002 p. 295). Any strategy taken by the management should add value to a firm but unfortunately, Prakash outlines that the green strategy infantry stage subjects’ managers to go green due to lack of a suitable option to mitigate the pressure they are subjected to by institutions (environmental) and stakeholders who threaten to sabotage firms operations. In most cases, going green comes with added costs that should also be recovered and one way of recovering such costs is by changing prices or the product but still, this does not work as consumers are not ready to pay extra costs for green products or rather consumers’ attitudes (environmentalism) do not go hand in hand with their behavior (purchasing green products). Therefore, this makes Prakash discredit managerial efforts towards going green ‘promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firm that manufacture or sell them’ (Prakash 2002 p. 285).
Even though the author discredits going green as an effective managerial strategy, Prakash unintentionally outlines the success ability of going green in the ‘GREEN MARKETING STRATEGIES’ (Prakash 2002 290) section that describes how going green can be effective if the management focuses of the societal well being and increases the acceptability of going green idea. Prakash also outlines how the management could make the green process effective by providing consumers with credible information regarding their green claims and having an un...
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...ve if each business constructs its business ethics within its environment (international or local) while paying attention to ethical needs present but at the same time pay attention to basic business ethics present around the globe. This article therefore reveals that standard global business ethics cannot effectively govern both international and local business but can provide a basis for business ethics that all managements across the globe should acquire.
Works Cited
Mahdavi, I. (2011). ‘International business ethics: strategies and responsibilities’ Journal of Academic and Business Ethics. Vol. 1, 1-6. Available at http://www.aabri.com/manuscripts/09279.pdf
Prakash, A. (2002).‘Green Marketing, Public Policy and Managerial Strategies’ Business Strategy and the Environment. Vol.11, 285-297. Available at http://www.greeneconomics.net/GreenMarketing.pdf
Business ethics is one of the most important aspects of business. It consists of the moral/underlying principles of conduct that must be practice...
Looking at marketing decisions Under Armour have made specifically in the macro-environment. In 2013 Under Armour were put under social pressure in order to create eco-friendly products. Therefore, they came out with a new marketing scheme called “Under Armour Green” (Koehler, 2014). Their participation in going green was due to external forces such as political and social pressures for brands to become as eco-friendly as possible. By Under Armour
Business ethics simply can be defined as the application of business values in the business practice of a company (Seawell 2010, p. 2). For a multinational company, business ethics is one of the critical aspects need to be taken into account in business decision-making processes. Failure to give attention on ethics may bring consequences on company’s reputation (Meyer & Jebe 2010, p. 159). The company is expected not only to pursue its own profits but also contributing to the environmental and social welfare of the community where it operates (Svensson & Wood 2008, p. 308).
Smith, K. T., & Brower, T. R. (2012). Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20(6), 535-551. doi:10.1080/0965254X.2012.711345
To help further explain these misleading claims, a well recognized company by the media is called Terrachoice. “The Terrachoice Environment Marketing Consulting practice converts knowledge of markets, science and marketing into winning, client-centered solutions to help sustainability leaders deliver results” (“The "six sins," 2007). Terrachoice has conducted a study of the “Environmental Claims in North American Consumer Markets” and found shocking results that made them want to give warning to potential consumers about the ‘six sins of greenwashing. The Terrachoice Company was designed to improve the communication between the purchasers and consumers, helping to enhance, strengthen, and prove market relationship.
Belz, F., & Peattie, K 2012, Sustainability marketing: a global perspective (2nd ed.). Hoboken, N.J.: Wiley.
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
Kidder, R, M., (2010), Center for corporate Ethics, Institute for Global Ethics, retrieved on August 08,2010 from www.globalethics.org/ reserve reading from ethics news line
Environmental pressures have caused green supply chain management to emerge as an important corporate environmental strategy for organisations’ processes. Our discussion will describe, illustrate and critically evaluate the purchasing process of Woolworths. It will further identify the steps of the purchasing process, the effect of green purchasing and sustainable purchasing. Moreover, the essay will go on to look at the effort that Woolworths has made through their programmes and initiatives of green purchasing.
It is important to understand clearly what a Green Business is and what makes a Business Green (Friend et al, 2009 p.2):
Ethical decisions making can be more challenging from country to country because of cultural variations. One thing may be acceptable in one’s country, but it is not acceptable in another country. Managers have to be able to address that issues and to keep a unique ethical climate market that is acceptable globally. Ethical rules for international firms should be conventional; meaning, the same way that 2+2 = 4 everywhere. For example, the international professional ethics for auditors are similar those of the United States. It requires auditors to be competent and independent. Nowadays, foreign firms can have far-reaching consequences for the decisions they make. For instance, the financial crisis in 2008 that occurred in the United States
The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation” (Delmas). Essentially, the competitive nature of business is driving the use of the term “green.” Companies want their products to be the best, most consumed, and favored in a store.
In the business world there are many fundamental aspects and situations that can lead to several issues. In order to find an optimal and professional solution, business decision makers need to apply moral and ethical standards. And it is at that moment in which business ethics perform its role. Business ethics, which is in charge of examine how companies and individuals should act in business situations, is very essential in order to reach a common agreement and to work within the laws of business and solve an arisen dilemma. Working of the hand of ethical business companies, employees, investors, directors, and even individual officers can be beneficiated and obtain most favorable outcomes.
“While ethical questions may remain relatively constant over time, the underlying principles must be considered and reconsidered internationally and transculturally.” (Alia, 2004,
The more experience you have putting these tips into practice, the more they will become instinct. And by making informed decisions and ensuring that the product’s claims are accurate, you can feel good about the choices you make and their positive impact on the environment. If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. Recent developments suggest companies should be prepared for the new wave of measures. Greenwashing has become a buzz word for consumers and the media. Unfortunately, the rules are not always clear when it comes to responsible environmental marketing.