Submitted to Prof Atanu Adhikari
Shreya Shah: EPGCGM-13-007
Introduction
Marketing is a way with which companies create customer interests in services and products. It includes techniques of sales, business development and business communication. Marketing is one of the main features of the competitiveness & profitability of an organization. It is undoubtedly proven that the organizations that were led by traditional marketing philosophy have been more successful than others. However, in the current competitive business environment, things do not move as planned. Hence, today it is not sufficient to only have a well-framed and a well-designed concept of marketing to survive
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It means developing and promoting products and services that fulfill the customer needs with respect to quality, utility and price, without having negative effect on the environment. Negative effect on environment is with respect to the use of raw material, consumption of energy, etc. It is even about selling products and services based on the benefits it fetches to the environment. Such product may be environmentally friendly in itself, or may be produced or packed in an environmentally friendly manner. Green marketers use this technique to market and promote their products and services. Green marketers believe that consumers prefer a product which does not harm ecology over the lesser environmental friendly product, even by paying a premium for …show more content…
• Competitive advantage
Companies which are able to bring environmental innovation early, are able to enjoy competitive advantage.
• Better products
Green products have higher quality with respect to performance, safety, convenience, energy saving, etc.
• Rewards
With green products, organization and consumers are able to build healthy environment and improve the life by making world a better place to live.
• Sustained growth
Though the initial cost is high, green products helps companies to earn greater profits in long run achieving sustained growth.
• Competitive Advantage
By promoting themselves as green manufacturers early, companies can access even new markets and earn competitive advantage.
• Access to international Market
Green products have better recognition across the globe. Companies following this concept get the ISO certification and are even able to secure their position in international supply chain.
• Psychological Satisfaction
People involved in manufacturing green products get the sense of satisfaction for doing something towards the betterment / prevention of the
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
Companies that carry out greenwashing commonly use the words, ‘green’, ‘energy efficient’, and ‘clean’ to expo...
Going green in the workplace is a new trend in business. In choosing to go green in the workplace you may be challenged by an elevated initial start-up costs, however savings earned from this investment will more than pay for those initial costs in the future. Many people see this as a controversial issue, and granted it does have its own unique set of pro and cons, but if a business makes careful choices going green can prove to be very rewarding. Companies are doing this to save money on energy expenses as well as deploying it as a means to help reduce the carbon foot-print they are leaving behind.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Jeff Butcher and Rachel Hill pointed out the impacts of businesses on environments, by stating “The more of a product that is consumed or produced, the more of an externality that results” (Butcher, Jeff, & Hill, Rachel, 2006). Obviously, we can see that one product produced will bring benefit to consumer, sellers, and manufacturers. Meanwhile, one produced and consumed will cause negative externalities for environment. There is one fact we cannot deny that the more social life develops, the more externalities will be produced to the society. Daily living garbage, industrial wastes, carbon dioxide from factories are most outstanding examples to describe negative externalities to environment (Butcher, Jeff, & Hill, Rachel, 2006). In “The tragedy of the Commons”, Hardin showed us causes of negative externalities. He proved that people assume a...
This kind of "green marketing" promotion is common in Taiwan. Before talking about green trend or the awareness of environmental-friendliness, that gets popular around the world, let us begin with the definition of "green marketing". It widely covers various areas, such as manufacture and advertisement which are environment-friendly. "According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising." Owing to the globalization, most enterprises standardize the marketing strategies around the world, so as to benefit from large-scale economics, including production, logistics, marketing, management and so on. Hence, these enterprises are greatly influenced by green marketing. For those enterprises that do not catch up the green marketing strategy, they would be gradually be excluded or eliminated.
“Going Green” means to pursue knowledge and practices that can lead to more environmentally friendly and ecologically responsible decisions and lifestyle. It is a movement that many participate in to help improve the environment. Technology improves the “Going Green” movement since machines can help one save money, energy, and resources from being wasted (i.e. using hand dryers in replacement of having paper towels exchange periodically). There are many ways the society pursues “Going Green” such as going paperless, carpooling, and using solar panels. “Going Green” affects human behavior because it involves technological advancement, sometimes resulting in job loss.
Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services. In this sense, it may sound altruistic, "the sustainability", the logic of profitability and competition is what will determine the ability of companies of the future to meet the changing needs of consumers.
The company states, that its objective is to reduce the environmental impact of their business and to promote the sustainability of the natural resources on which they depend. They are also
Introduction In this paper I will define marketing in my own words and also research the definition using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review, I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to generate revenue.
As consumers are becoming more aware of environmental issues they are also becoming more informed as to how the items they purchase can make a difference. We are bombarded from all sides with product information and advertising concerning the health and environmental benefits of all types of goods and services. The question must be asked of whether or not these claims and seals of approval are always honest or if they are just a marketing tool.
The sustainability of ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact. Annie Leonard in her book The Story of Stuff says that companies can significantly reduce their toll on the environment by changing their design. The design determines “the amount of energy used in making and using the product,” “the length of the product’s life span” and “its ability to be recycled” (Leonard). All these things determine the amount of resources a company must use, so simply changing a product’s design is one way a company can have a large impact on the sustainability of the environment in which it operates. One example of this is that “Wal-Mart attributed more that $100 million of its 2009 revenue to a decision to switch to a recyclable variety of cardboard in shipments” which it sells to a recycler instead of paying to send it to a landfill
There is a very solid reason for selecting green technology as compared to the other technologies available because there is a very limited amount of natural resources like coal, petroleum available to man kind and these are getting depleted at an alarming rate. Moreover, green technology is turning out to be a good business these days as the market for greener products is increasing day by day. Consumers know that green products reduce their energy bills and these are always safer and healthier products to use, explains [1].
The more experience you have putting these tips into practice, the more they will become instinct. And by making informed decisions and ensuring that the product’s claims are accurate, you can feel good about the choices you make and their positive impact on the environment. If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. Recent developments suggest companies should be prepared for the new wave of measures. Greenwashing has become a buzz word for consumers and the media. Unfortunately, the rules are not always clear when it comes to responsible environmental marketing.
Well, eco friendly products are considered anything that doesn 't harm the environment and that means from start to finish. In order to be considered a green product, the item must be eco friendly from the manufacturing,