Submitted to Prof Atanu Adhikari
Shreya Shah: EPGCGM-13-007
Introduction
Marketing is a way with which companies create customer interests in services and products. It includes techniques of sales, business development and business communication. Marketing is one of the main features of the competitiveness & profitability of an organization. It is undoubtedly proven that the organizations that were led by traditional marketing philosophy have been more successful than others. However, in the current competitive business environment, things do not move as planned. Hence, today it is not sufficient to only have a well-framed and a well-designed concept of marketing to survive
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It means developing and promoting products and services that fulfill the customer needs with respect to quality, utility and price, without having negative effect on the environment. Negative effect on environment is with respect to the use of raw material, consumption of energy, etc. It is even about selling products and services based on the benefits it fetches to the environment. Such product may be environmentally friendly in itself, or may be produced or packed in an environmentally friendly manner. Green marketers use this technique to market and promote their products and services. Green marketers believe that consumers prefer a product which does not harm ecology over the lesser environmental friendly product, even by paying a premium for …show more content…
• Competitive advantage
Companies which are able to bring environmental innovation early, are able to enjoy competitive advantage.
• Better products
Green products have higher quality with respect to performance, safety, convenience, energy saving, etc.
• Rewards
With green products, organization and consumers are able to build healthy environment and improve the life by making world a better place to live.
• Sustained growth
Though the initial cost is high, green products helps companies to earn greater profits in long run achieving sustained growth.
• Competitive Advantage
By promoting themselves as green manufacturers early, companies can access even new markets and earn competitive advantage.
• Access to international Market
Green products have better recognition across the globe. Companies following this concept get the ISO certification and are even able to secure their position in international supply chain.
• Psychological Satisfaction
People involved in manufacturing green products get the sense of satisfaction for doing something towards the betterment / prevention of the
...onetary value, but in the end would make them fully sustainable. Third and finally, by continuing to offer financing and capital for new green energy sources and other companies to improve sustainability would not only help them reach their own green goals, but provide others with the ability to be fully sustainable.
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
A business should make sure its methods of production are not negatively affecting its employees and that all the people in the business are happy and willing to work. Also, a business should make sure that its methods of production are not producing any waste on land or water or air pollution, for these negatively affect society. A business that cares about it’s influence on the environment, and its consumers is bound to make a difference. For example: General Mills wants to reduce the amount of energy it uses. In order to do this, they had energy monitors installed into some of their equipment in one of their manufacturing plants. The result: General Mills saved around six hundred thousand dollars (James). Profit can be obtained faster by a business that is looked upon as a positive influence on the environment and its employees. Overall, a business should be careful about how it produces its products and think about society’s health before it makes a decision, for if it doesn’t, the liability for damage is a much greater price to
Have you ever wanted to help the environment but you just didn’t know how? If you have, there are several easy ways that you can go green and still help the environment. What does it mean to “go green?” It means to make choices that reduce, minimize, or even attempt to reverse the negative impact of our actions on earth and its resources. Also, to find ways to preclude human actions that contribute to the extinction of rare plants, and animals. Going Green also means to recycle and find innovative ways to release the most common e-waste such as computers, televisions, telephones, VCRs, stereos, copiers, and fax machines. In addition, going green means addressing the causes of global warming and what can be done to maintain Earth’s average temperature for near- surface locations.
Companies that carry out greenwashing commonly use the words, ‘green’, ‘energy efficient’, and ‘clean’ to expo...
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
With the development of the science and technology, more and more people are going for healthy and green products. According to this situation, there are many companies claim their products are “green”. However, there are thousands of so-called “green” products, but not all of them live up to their claims, a considerable part of products not only damage the human’s body, but also pollute the environment. People called these companies “greenwashing”. Greenwashing refers to the practice of deceiving consumers into believing that a company is practicing environmentally friendly policies and procedures. Seems like anything and everything has “gone green” these days. Such as airlines, car companies, retailers, restaurants, even networks and stadiums. Thankfully, more often than not, that’s a good thing. It is only bad if it is greenwashing — that is bad for the environment and consumers, because of businesses doing the greenwashing.
o Reduces negative environmental impacts.... ... middle of paper ... ... Produce does not end with the completion of a developed Enser, the message associated with that productive work is as important as the material obtained. By modifying positively the working methods of a signature automatically associate the goods or service generated a load of sense, in this case, social concerns and environmental awareness, which people respond positively valued and know.
Jeff Butcher and Rachel Hill pointed out the impacts of businesses on environments, by stating “The more of a product that is consumed or produced, the more of an externality that results” (Butcher, Jeff, & Hill, Rachel, 2006). Obviously, we can see that one product produced will bring benefit to consumer, sellers, and manufacturers. Meanwhile, one produced and consumed will cause negative externalities for environment. There is one fact we cannot deny that the more social life develops, the more externalities will be produced to the society. Daily living garbage, industrial wastes, carbon dioxide from factories are most outstanding examples to describe negative externalities to environment (Butcher, Jeff, & Hill, Rachel, 2006). In “The tragedy of the Commons”, Hardin showed us causes of negative externalities. He proved that people assume a...
Introduction In this paper I will define marketing in my own words and also research the definition using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review, I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to generate revenue.
“Going Green” means to pursue knowledge and practices that can lead to more environmentally friendly and ecologically responsible decisions and lifestyle. It is a movement that many participate in to help improve the environment. Technology improves the “Going Green” movement since machines can help one save money, energy, and resources from being wasted (i.e. using hand dryers in replacement of having paper towels exchange periodically). There are many ways the society pursues “Going Green” such as going paperless, carpooling, and using solar panels. “Going Green” affects human behavior because it involves technological advancement, sometimes resulting in job loss.
There is a very solid reason for selecting green technology as compared to the other technologies available because there is a very limited amount of natural resources like coal, petroleum available to man kind and these are getting depleted at an alarming rate. Moreover, green technology is turning out to be a good business these days as the market for greener products is increasing day by day. Consumers know that green products reduce their energy bills and these are always safer and healthier products to use, explains [1].
The sustainability of ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact. Annie Leonard in her book The Story of Stuff says that companies can significantly reduce their toll on the environment by changing their design. The design determines “the amount of energy used in making and using the product,” “the length of the product’s life span” and “its ability to be recycled” (Leonard). All these things determine the amount of resources a company must use, so simply changing a product’s design is one way a company can have a large impact on the sustainability of the environment in which it operates. One example of this is that “Wal-Mart attributed more that $100 million of its 2009 revenue to a decision to switch to a recyclable variety of cardboard in shipments” which it sells to a recycler instead of paying to send it to a landfill
Well, eco friendly products are considered anything that doesn 't harm the environment and that means from start to finish. In order to be considered a green product, the item must be eco friendly from the manufacturing,