Green Eggs And Ham Character Analysis

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Green Eggs and Ham is a critically acclaimed children’s book which has sold more than 8 million copies to date. The story centers around Sam-I-am and his attempts to convince an unnamed character to try his green eggs and ham. While Sam’s desire to get the unnamed character to try his green eggs and ham was finally realized, there are a couple things Sam might have tried to expedite the process. Finally, I believe Sam’s sales approach was closer to traditional personal selling than relationship selling.
I believe persistence is the main theme conveyed in Dr. Seuss’s Green Eggs and Ham, however, Sam’s character was deeper than persistence alone. First, throughout the book, Sam displayed confidence in his sales pitch; no matter how many times he was turned down, he remained optimistic. Second, Sam showed his creativity in imagining all the places and situations in which his green eggs and ham could be consumed. Lastly, it was Sam’s offer of a free sample at the end that finally won over the unnamed …show more content…

Sam actually skipped a few steps in the sales process and might have benefited from implementing product knowledge and the needs assessment. In regards to product knowledge, maybe the unnamed character was unsettled with the color of the food (though in the world of Dr. Seuss, I doubt that to be the case). If Sam were to explain why the ham and eggs were green, perhaps the unnamed character would have changed his mind sooner. Sam definitely should have attempted to use a needs assessment as well. According to the text, a needs assessment is “a systematic process for determining and addressing needs between current conditions and desired conditions” (Lamb, Hair, & McDaniels, 2017). If Sam were to present his green eggs in ham in a way that the unnamed character couldn’t refuse them, he would have certainly succeeded

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