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The secrets to successful strategy execution
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Chapter 1
1. a. Explain the difference between a company’s business model and a company’s strategy.
A company’s strategy is actually the plan through which the company aims at its growth, at gaining market shares, customers and its position in the market. Furthermore, the specification of a company’s strategy leads the company through being successful and competitive to achieve its objectives. The business model of a company determines if the followed strategy makes sense and if it leads to profits, which is the main objective of business activities. The difference between a company’s business model and a company’s strategy is their scale of focus. From the one hand strategy relates to the general directions and approaches that a company follows
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How well does strategy fit the company’s current situation? This question is called “The Goodness of Fit Test”. A business strategy must be well matched to the company’s current situation in order to be successful, which means that it must take into account the internal and external factors as well as the company’s capabilities and aspirations and the industry competition.
b. Is the strategy helping the company achieve a sustainable competitive advantage? This second question is called “The Competitive Advantage Test”. The goal of this test is to evaluate if the strategy is able to help the company build a durable competitive advantage. The bigger the advantage, the more powerful and effective the strategy.
c. Is the strategy resulting in better company performance? The third question is called “The Performance Test”. If a company presents better performance, then the followed strategy is successful. The company’s performance can be measured by two aspects. The first regards its profitability and the second regards the evolution of the company's business strength and competitive position in the market.
References
• Barnat R. (2014) “Strategic Management: Formulation and Implementation”, Retrieved from
The strategic recommendations provided will improve and enable the business to cope with the competitors, while the implementation of the strategy section will outline the way to go about achieving these alternatives in the business setting. Lastly, we put up a discussion on the evaluation procedures and necessary controls for the business. In the case study, it was discovered that there were sources of opportunities in which the company would invest.
a. Basically, corporation strategy demonstrates a corporation’s overall direction in the light of its general mindset toward growth and the management of its businesses and product portfolios. There are three crucial categories, which are stability, growth, and retrenchment, that involve within corporation strategy. Additionally, business strategy often occurs at the business unit or product level, and it highlights the improvement of the competitive position of a company’s products and service in the particular market segment served by the business unit. Competitive and cooperative strategies are two main categories that match within business strategy. Furthermore, functional strategy is the method that through a functional area to
Evaluate the effectiveness of the roles that the strategic leaders played in the formation of the performance management strategy.
Life is all about setting goals and trying to achieve them. The same theory also applies in the managerial industry. The accomplishment of desired results in a business is called performance. One of the major concerns of the top managers of a firm is the actual performance of the firm so its measurement is unavoidable.
In the given project the task is to make strategies for Australian Hardware Company for making their performance better. The strategies are to generate more revenue, gain large market share, increases the profitability ratio and to make this company best for home improvement products. Hence all of these strategies can be achieved within a shorter time period, and the IT managers and the CEO and rest of the staff including the supervisor are responsible for the success and failure of this project, whereas the performance indicator can be used for knowing whether any of the strategies is working well or not and what is their performance in the given time frame.
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
For example, JC Penney has been in the retailing industry for many years (this is a strength) and this allows them to understand the sudden changes the industry undergoes through and it allows them to be prepared when problems arise. New companies might not understand or prepare themselves for future problems like JC Penney does due to the lack of years they have been part of this industry. The organizational strategy is an appropriate match for the organization’s environment because it allows JC Penney to review the things they are struggling with and weaknesses. It also helps JC Penney understand their strengths and opportunities and how to use them in their favor.
To formulate a strategy, one must understand what a corporate strategy is. According to Hitt, Ireland, & Hoskisson (2013, p.164) “a corporate strategy is a specific action a firm takes to gain a competitive advantage. Corporate level strategies help companies to select new strategy positions”.
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
According to Wheelen & Hunger, strategic management “is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control” (2004, p2). All eleven good to great companies are benefit from strategic management and gain long term strategic advantage then lead to outperforming compared companies.
A sustainable competitive advantage is making your company have a unique value position, in a competitive environment, while defending the supported proposition. These advantages need to be constantly updated in order that the competitors remain on the back foot. Unable to keep abreast of the shifting advantages and the difficulty to imitate or implement changes that take place. Such properties of sustainable competitive advantages that can be changed, include;
A successful business strategy will identify changes in the external trends in the market place. Plan out what the company’s future direction is. Set out the goals for the management team. It will identify a vision of where the company wants to be in the future. Keep all employees informed of the direction of the company.
The benefits and limitation of these factors was mentioned in previous assignment. Furthermore, we use porter’s analysis to analyse the micro environmental factors of the organisation like competitive rivalry, bargaining power of the buyer, bargaining power of the supplier, threats of new entrant and threats of new substitutes available in the market against the organisation. We all discussed in the previous assignment. Every business need to have a strategy to expand or to achieve their desire goals. Business level strategy is a mixture of commitments and actions to provide values to customers by using core competencies in specific product or in a specific market (Frank T. 2013). In this essay, it tells about the business level strategy in organisation and it also tells about the benefits and limitations of the business level strategy. It also tells about the different factors for successful implementation in Vodafone company to achieve
Performance management is a management tool used to value, monitor and measure a company’s strategies that ensure the efficiency and effectiveness of its product delivery. This management tool does not focus on the organisation and on its employees as well as stakeholders. It is a continuous process that entails that managers make sure that organisational and employee values are corresponding (Aguinis, 2005,p.1/2-1/5). Performance Management brings about the competencies in the employees, increases self-esteem by giving feedback to employees, there is a low number of lawsuits because it helps understand the company better (eThekwini Municipality, 2008,p.10-11). According to Pride, Hughes and Kapoor (2011, p.288) performance management creates motivation for employees; one theory of motivation is of Expectancy, which stipulates that employees satisfaction is driven by expectations of what an organisation will offer in return.
Before starting any business you should consider its objectives, in order to develop a strategy. It is the strategy that lays out how the objectives will be achieved and determines deadlines for achieving them. If and when the goals are reached the business will be successful.