Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Two major thrusts in sports marketing
Sports Marketing Chapter 4
Sports Marketing Chapter 4
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Two major thrusts in sports marketing
The message should be a subtle but powerful one saying something along the lines of “Fortune, favor, fortitude”. It should communicate this to the general public. Showing wealthy and influences to those who doubt it and view it negatively.
Another rhetorical feature would be ethos due to how the golf club is something that's been around for a decade and already has the reputation to be the sport of older and more conservative individuals who are typically viewed in a negative light. Another could be an oxymoron, like the stereotype, the golf club can be seen as a contraction, for there are many younger individuals who enjoy the sport passionately. Nevertheless, its not as popular as most western sport and doesn’t have a bigger emphasis on
a bigger crowd such as baseball or football. It a sport that’s has a hint of deception, with the fact that more business deals are made on a golf course, then an office shows that although it may seem like an ordinary sport, it has a lot of politics tangled with string attached. Thus making the saying “Thing are always what they appear to be” the epitome of golf. 3 Yes, the golf club represents a sport, and business, but something much more. Laziness. This sport requires the least amount of physical energy compared to traditional sports and has the most leisure due to how it's not tax over time, but still a very long sport. Most individuals play this sport with a golf cart, thous removing the cardio burden of walking. These are examples of how there's a deeper meaning behind the sport; business men are just overweight slobs who are greedy and gluttonous for wealthy and individual gain, for the most part obesity is typically associated with these concepts. Other cultural values besides stereotyping is how the sport is one that has sophistication, for back in the early 1900 and currently other country, golf is considered a wealthy sport, for in some areas a 18 hole would cost hundredths, versus around 30-50 dollars in the us. All of these prominent examples support what my overall hypothesis is advocating. They are the focal point of how a golf club represents the country club, through simple representation like the sport or golf. At the same time through more complexes mean such as business. The examples has taken the hypothesis to a greater calibur and given it deeper meaning.
On April 21st, 2010, an American golfer whose achievements made him a legend found himself behind a podium, defending his actions in front of a crowd of family, friends, and a public whom he had shocked. In 2009, Tiger Woods experienced the biggest blow to his career in the form of a car crash and infidelity scandal. Not only was he married with two kids, but he was easily identifiable as a positive role model for children across the world. His actions challenged the core of American morals and raised feelings of contempt among the public. These next 14 minutes of speaking in defense would be Tiger’s only chance to set things straight, his only chance to rebuild his life. Over the course of his speech, Tiger utilized the four rhetorical techniques for self-defense as cited by Ware and Linkugel in the article, “They Spoke In Defense Of Themselves: On The Generic Criticism Of Apologia”. By expressing denial, bolstering, differentiation, and transcendence, Tiger made a plea for forgiveness in his Apologia speech.
On February 19, 2010, Tiger Woods spoke to his fans, supporters, and non-supporters in search of forgiveness. In the speech, he apologizes for his acts of cheating on his wife, Elin. He hopes to change and gain support from his audience in doing so. Woods issues a strong apology by showing his respectable character, establishing culpability in the audience, and utilizing first-person point of view.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
Tony Hoagland involves the value system in the poem, money is put ahead of everything and yet happiness is just not where it should be. “I am asleep in America too.” We as humans believe that the more we have the happier we become which is not true at all. Material things fill the world and when they are achieved them happiness that we think will come never does. “Each day you watch rivers of bright merchandise run past you.” The choice is yours is it a want, or is it a need? Does it have a every day use or do you just like the way it looks? Marketing departments of companies know this and market along with creating protects that appeal to the
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
In December 2009, the world was shocked by Tiger Woods. News was released to the public of a scandal regarding Woods cheating on his wife with numerous women. As a well-known and respectful individual in the golfing world, it was important for him to take responsibility for his actions. More importantly, in order for Woods to keep his sponsors and save his reputation, he needed to apologize to his sponsors and family. His apologetic speech exemplifies his remorseful attitude through diction, or word choice, and the use of ethos, or credibility, and pathos, an emotional appeal, to the audience.
The article I have chosen for my rhetorical analysis is #Gamergate Trolls Aren’t Ethics Crusaders; They’re a hate group because it seemed interesting. The reason I was drawn to this article was because of the title, I was interested to know what it meant. This article, written by Jennifer Allaway, is about gamergate, an online gaming community, and the hate they show towards others. Jennifer does research on sexism in videogames and how it correlates to the gamers that play these games. She was collecting data from different organizations by using a questionnaire that gathered information on diversity in the videogame community. When some gamergate members
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
There are many types of artifacts that can be analyzed which result in a better understanding of the artifact itself. A common type of artifact that is analyzed are speeches because they can be about various topics and given in different situations. With a rhetorical analysis, one can gain a better understating of why the speech was written and if there is an underlying meaning behind the message. During the annual Relay For Life Leadership Summit, Ann Marie Morse gave a keynote speech about how cancer has touched her life. A rhetorical analysis of Ann Marie’s speech would be beneficial to those who were in attendance at the summit because they would understand why she was chosen to give a speech and what her underlying message that she is trying to present. During this rhetorical analysis, I plan to first describe in depth the speech that Ann Marie Morse gave during the annual 2012 Relay For Life Leadership Summit. Secondly, I will describe Kenneth Burke’s pentad. Finally, I plan to apply Burke’s pentad to Ann Marie Morse’s speech to better clarify the meaning of her speech and why it was presented.
Aristotle believes that there are three important rhetoric devices used in the art of persuasion. These rhetoric appeals are most commonly known as pathos, ethos, and logos. Pathos is used for creating emotional appeals like anger or happiness to persuade the audience on a certain claim. Ethos, in arguments, creates a sense of trustworthiness between the author and audience to make an appeal credible. Logos uses strategies of logic like inductive and deductive reasoning to persuade viewers. In a 1995 Nike advertisement known as, “If you let me play,” pathos, logos, and ethos are rhetoric devices utilized to portray a better way of life for young girls that are involved in sports.
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
The message to value more important things in order to have a wisely spent life is demonstrated very well through literary devices in “The Necklace”, by Guy de Maupassant. Madame undergoes an ironic moment in life as she learns what is worth valuing. She is a very greedy woman who only cares about herself. The reader would never think of her as the person to do work, but that thought changes as she misplaces what she thinks of as a valuable item. If Madame just learned how to live life in a way that will not make her upset and to value things that are valuable towards life instead of expenses, she will be better off. But this is how Madame views her life, while others take notice of the significance in their lives. Values are different towards people across the world, and Guy de Maupassant defines that in his short story, “The Necklace”.
product will either improve their status by making them they envy of all their friends. Whether it