Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Culture and identity
MaDonal is a restaurant that was discovered and is located in a Kurdish town in northern Iraq. The restaurant shares many similarities to the North American fast food chain, MacDonald, in both the outlook and the menu. An example of such similarity is the very popular “Big Macs” of McDonalds which is known as “Big Macks” at the MaDonal restaurant. MaDonal was founded by Suleiman Quassab an Iranian who because of a conflict with the Saddam Hussein government was forced to flee and become a refugee in Vienna. In Vienna, Qussab worked as a cook in McDonalds and believed that he should bring the same sort of stability and prosperity he had witnessed in Vienna back to Iraq, by opening McDonald franchise in the country. However, his request was denied due to the rising conflict and the economic permit imposed during the regime of Saddam Hussein. His main goal was to open the real McDonalds in spite of his current restaurant being threatened by suicide bombers as they fear a culture alteration. In the case of MaDonal cultural globalization is reflected. This is because there is a gradual harmonization of the world’s cultures. People in Iraq are able to experience the same type of food and culture that people all around the world do when they eat at a McDonald restaurant. There is also economical, sociological, and geographical globalizations involved in MaDonal’s case. Economical because countries will want to trade with other countries that match the standard of living as any country with a large and rich enough middle class to afford a meal, thus the country of Iraq will attain more trade partners as they become more stable (economically and politically). Consequently, the country will be able to globalize and develop. There are also ...
... middle of paper ...
...nancially as well as politically globalized. McDonalds has a ripple effect as it serves more than one purpose to the country. It allows the country to be globalized. It represents a common interest in one area (North America) spreading throughout the world.
Works Cited
"Big MacCurrencies." The Economist. The Economist Newspaper, 11 Apr. 1998. Web. 24 Feb. 2014. .
St. Rosemary Educational Institution. "McDonald’s Globalization: Golden Arches, Big Mac Index, MaDonal." Last Update: 2014. Web. Wednesday 26th February 2014. http://schoolworkhelper.net/mcdonald%e2%80%99s-globalization-golden-arches-big- mac-index-madonal/.
"What Is the Golden Arches Theory of Conflict Prevention?" CBSNews. CBS Interactive, n.d. Web. 25 Feb. 2014. .
McDonalds are most heavily located in North America, East Asia and Europe due to the fact that these continents have better economies; therefore they can afford the popular food chain restaurant. On the other hand, Africa and Central Asia do not have nearly as many McDonalds because their economies are weaker than North America, East Asia and Europe. Russia, being the largest country in the world in terms of landmass, only has 94 McDonalds’ while Brazil, which is not nearly the size of Russia, has 584 McDonalds’.
James Watson’s McDonald’s in Hong Kong is a textbook example of globalization. According to Webster’s dictionary, globalization is defined as “worldwide integration and development”. In McDonald’s in Hong Kong, Watson discusses a well-known and successful American fast food chain migrating over seas and embedding itself in the Hong Kong culture. Although Hong Kong was already recognized as an extremely transnational civilization, there were worries that the country would lose cultural identity. The fears were that Hong Kong would become more Americanized and lessen their ties to the Cantonese ways.
Regarding “The Age of Globalization” by Alan Brinkley I thought that the reading selection provides good details on timeline of significant events that significantly affected the global economy. The reading selection from the American History textbook starts off with a summary of event of September 11, 2001, and the role they played in the changes within global economy. On the next page we are presented with a timeline of events that will be described later in the reading selection. The purpose of this section is to illustrate how each of those events contributed to the world we live in today, particularly their influence on the global economy.
McDonald's current customer environment is people on the go or people who don't want to spend a lot while going out and need something quick and good to eat. It is best stated in McDonald's mission statement that they want to be the world's best quick service restaurant experience. As stated before, McDonald's has restaurants in 121 countries and has extensive global experience in customer service and satisfaction. McDonald's is excellent at researching an international area before building restaurant there. For example, in India McDonald's realized that the majority of the population was Hindu and vegetarian, they therefore, did not even bother to put beef or any other red meat on the menu.
Malone, Elizabeth, and George Ritzer. "Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption." Amerstud (2008): 97-112. Web. 26 Apr 2011. .
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.
"Studying McDonald's ABroad: Overseas Branches Merge Regional Preferences, Corporate Directives." Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
“McDonald 's is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day” (About McDonald’s 2014).
In the assigned readings, few concepts and ideas have been discussed: Cultural Imperialism, Globalism and Local Cultures, Transnationalism and the Multi-local Corporation and McDonaldization versus Localization. The reading also provided a brief history (the timing) of McDonald’s expands in East Asia and also explained the Rationalization of McDonald’s (i.e. McDonaldization) and it’s Local Sensitivities.
Globalisation can take on many different shapes and forms in its free flow of goods and services across national borders. Cultural globalisation is one of those forms. Capcioglu (2008) refers to cultural globalisation as a “Global circulation of information, signs and symbols on a global scale and the reactions shown to the various socio-cultural transformations as a result of these conflicts.” Ritzer and Barber (1996) first coined cultural globalisation as ‘Americanisation’ and ‘McDonaldisation’, referring to the spread of western culture from the United States across the globe. The American image was beamed around the globe in the 1950’s and 1960’s through Disney cartoons, music videos, television programs, Hollywood movies and products such as McDonalds and Coca Cola. The global appeal of these goods and services was centred on the fact that America is seen as the place of modernity around the world. It is a culture that is rich, powerful and exciting and thus captures global appeal.
Globalization is the increasing interconnectedness of people, places, and cultures throughout the world today. The effects of this homogenizing process that we call globalization can be seen in all aspects of life. From McDonalds being in almost every country, to the majority of North American clothes being made in periphery countries, to the technological ability that allows us to instantly communicate with people anywhere in the world, the effects are everywhere. Economically today, globalization has had both positive and negative effects around the world, with many similarities to colonization. Globalization has also led to increased poverty amongst the global periphery, and a specific group of winners and losers within this process of globalization.
Using 1997 financial crisis and other examples, discuss how globalization is important to the modern business journalism. Introduction
Globalization has been a start of a new modernized era in history. The source states that as an individual you are given prosperity, stability, and also predictability, and also points out that it helps developing countries modernize and catch up with developed countries, and also reduce poverty since new businesses are formed allowing more employment in the country due to the subsidies that wealthier countries give to them. The person who wrote this source is a pro globalist, and has probably experienced the prosperity that was given to them because of the global trading system. His perspective on globalization suggests that globalization is the key to advancing technology, good relations between countries, and is beneficial event in history. One should embrace the global economy as it creates many roads to achieve your goals in your life, and also for the weaker countries that needs support, but to a degree that the government can intervene with the market.