Global Market Research Case Study Analysis: Sperry/MacLennan
The Business Dictionary defines opportunity as an “exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure to risk” (Opportunity, 2012, para. 1). To grow and prosper, an organization needs to seek continually opportunities to do so; thus the subject of the case study “Sperry/MacLennan Architects and Planners” (Aaker, Kumar, & Day, 2007, pp. 72-75). In this case study, Sperry/MacLennan considers its next business venture: to take its architectural skills, and leadership, to the next level by expanding its business beyond its Canadian borders. Furthermore, with this proposal, Sperry/MacLennan explores new opportunities for growth and prosperity; hence, the subject of this paper.
Case 3-2: Sperry/MacLennan Architects and Planners
Since drafting the first blueprint in 1972, Sperry/MacLennan’s architectural practice has experienced the high and lows of business economics as well as adapted to changes within its business dynamic and focus. Case in point in 1983, Sperry/MacLennan gained national recognition for winning a national competition for the aquatics facility for the Canadian Games held in Saint John (Aaker, Kumar, & Day, 2007, p. 73). With this win, the organization shifted its business focus to recreational facilities while gaining a renewed passion for the industry with the “innovative and new” possibilities, and challenges, recreational faculties provided (Aaker, Kumar, & Day, 2007, p. 73).
In 1987, Sperry/MacLennan hired a new junior partner, and future visionary, Mitch Brooks. While encountering the ebb and flow of the construction business, Brooks embarked on a new research venture to explore...
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...s architectural leadership to the next level by expanding its business services beyond Canadian borders into the United States. To move forward with this business venture, Sperry/MacLennan must conduct the necessary market research needed to seize this unique opportunity to grow and prosper its organization; a unique opportunity to take its talents globally and succeed in a global market. However to succeed in a global market, it takes vision and opportunity, and it all begins with market research.
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Such a reputable Canadian company can only encourage entrepreneurs to reach for the stars in their business endeavour’s. Learning about how a Canadian company achieved such a position in many of the industries can only encourage readers to work harder for their goals. After reading this report, you will gain an in depth understanding of the operations that go on every day at an inspiring world leading engineering and construction company.
I got a wonderful opportunity to work for one of the best construction companies, which is Hathaway Dinwiddie. Hathaway Dinwiddie has been in construction industry for over 100 years. Back then they started as Dinwiddie construction and been a part of a lot of historic buildings in California. Hathaway Dinwiddie has an expertise in Building information modeling (BIM), Partnered delivery and lean construction, Design-Build, Quality Control, Best Value exploration, Sustainability and safety. Hathaway Dinwiddie has a history of using BIM back in 1998 and now they are using it at every stage of their projects. They use BIM to summarize quantity surveys, develop preliminary construction strategies and maintain coordination between their team and their partners. Hathaway Dinwiddie provides services like General Construction, Preconstruction, Design Build, Construction Management and Interior and special projects. Hathaway also believes in being one step ahead of its competitor and has been investing in the research and development field also.
Our Vision is to become one of the preferred choices of players in the construction industry
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
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Chapter 13: Strategic Managers 19. Literature list 20. Enclosure Introduction. During the lesson we had the opportunity to read quickly through some of the cases. The reason why we have chosen the Home Depot case is first of all that th... ...
The Consumer and Industrial Products, Inc a company where their headquarters is based in the United States , also doing business internationally with facilities in Europe, Asia and South America. They are a manufacturing company what produced well known products to individuals and industries. This company is experiencing a great deal of trouble with their internal Payable Audit System (PAS) and how it would purchase goods; receive goods and pays for them. They are challenged with the redundancy and the lack of productivity to their system. They were finding ways to lower costs and eliminating steps in how these processes are getting accomplished. They decided that they needed to change their system and the way they did things at their business. There are some people, their roles and departments that will be closely involved with the process of this project. Some of these important roles will come from Ted Anderson director of disbursements, Peter Shaw the user project manager and Linda Watkins project director for the Payable Audit System (PAS). In addition, the Steering Group and the IS management department will have some important roles to the project too. Finally, there will be several major problems with the development of the project and how the one person would deal with these issues.
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Cocoa production is predicted of getting shortage of supply in 2020 (Nelson, 2017). The famous chocolate drink that Malaysian drink daily, Milo contains cocoa. Other than Milo, Koko Krunch, Nestle Crunch Wafer, KitKat are also mainly made from cocoa. Nestle as a company which largely depends on cocoa bean for its products, will become one of the victim of this cocoa supply risk. The biggest cocoa producer in the world, Ivory Coast, is facing the problem of diseases infected in cocoa plant, frequent rain, and buyers forcing producers to sell cocoa at very low price (The Guardian, 2014). In Malaysia and Indonesia, cocoa plantations are threatened by a tiny moth named as cocoa pod borer which eat the seed (Nelson, 2017).. These pests has cost cocoa
The statement of a mission encourages one to progress to succession. A mission statement involves strategic planning in ...