Gionee Smart Phone Case Study

862 Words2 Pages

Distribution Channel Gionee Smartphones
Kashyap Pd. Marahatta
BUS 510 Marketing Management
Professor: Dr. Geraldine Goodstone
Westcliff University
11/10/2016

Abstract
This paper will be discussing about the distribution channels used by Gionee Smartphones in the Nepali market. This paper will also be trying to how the channels of distribution can be integrated so that the consumer can be more benefitted in terms of the service received and the company as a whole can enjoy more profit in the Nepali market

Distribution Channel of Gionee Smartphones
Distribution channels or marketing channels can best be understood as a pathway through which product (goods and services) are made available for the consumers to use with ease …show more content…

Nepal Tele Talk, distributor and marketer of Gionee smartphones in Nepal imports the phones from the manufacturer in China. As it becomes very difficult for the distributor itself to provide the phones directly to the consumers, the distributor chooses to do so with the support of various retailers and has a large number of retails for the very purpose. It is very much suggested that for the marketer to enjoy more profitability, he needs to concentrate on gaining higher sales (Michalk, 2014). To gain higher sales it is necessary for more outlets to be present so that more number of customers can have reach and access to the Gionee smartphones. With this in mind, Nepal Tele Talk, supplies the smartphones to 600 retail outlets and from the current 600 retail outlets, consumers can choose their preferred Gionee smartpone and purchase it for use. Since the reach is at more places, more consumers come in contact with the smartphones and there are more chances of them buying the smartphones, which increases the sales and ultimately profitability for the distributor as well as the manufacturer. This is the distribution channel of Gionee smartphones in …show more content…

Currently, only once service centre of Gionee is present that also only in Kathmandu. This creates much trouble and hassles for the consumers who are outside Kathmandu. If something wrong is seen their smartphone, they have to travel to Kathmandu in order to have the problem addressed which is very much time consuming and not so feasible sometimes. Due to this, the consumers can also shift to using other

Open Document