Distribution Channel Gionee Smartphones
Kashyap Pd. Marahatta
BUS 510 Marketing Management
Professor: Dr. Geraldine Goodstone
Westcliff University
11/10/2016
Abstract
This paper will be discussing about the distribution channels used by Gionee Smartphones in the Nepali market. This paper will also be trying to how the channels of distribution can be integrated so that the consumer can be more benefitted in terms of the service received and the company as a whole can enjoy more profit in the Nepali market
Distribution Channel of Gionee Smartphones
Distribution channels or marketing channels can best be understood as a pathway through which product (goods and services) are made available for the consumers to use with ease
…show more content…
Nepal Tele Talk, distributor and marketer of Gionee smartphones in Nepal imports the phones from the manufacturer in China. As it becomes very difficult for the distributor itself to provide the phones directly to the consumers, the distributor chooses to do so with the support of various retailers and has a large number of retails for the very purpose. It is very much suggested that for the marketer to enjoy more profitability, he needs to concentrate on gaining higher sales (Michalk, 2014). To gain higher sales it is necessary for more outlets to be present so that more number of customers can have reach and access to the Gionee smartphones. With this in mind, Nepal Tele Talk, supplies the smartphones to 600 retail outlets and from the current 600 retail outlets, consumers can choose their preferred Gionee smartpone and purchase it for use. Since the reach is at more places, more consumers come in contact with the smartphones and there are more chances of them buying the smartphones, which increases the sales and ultimately profitability for the distributor as well as the manufacturer. This is the distribution channel of Gionee smartphones in …show more content…
Currently, only once service centre of Gionee is present that also only in Kathmandu. This creates much trouble and hassles for the consumers who are outside Kathmandu. If something wrong is seen their smartphone, they have to travel to Kathmandu in order to have the problem addressed which is very much time consuming and not so feasible sometimes. Due to this, the consumers can also shift to using other
Pelton, L. E., Strutton, D. & Lumpkin, J. R. 2002, Marketing channels: a relationship management approach. McGraw-Hill Irwin: Boston, p. 387.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
...urselfers. The distribution strategy identifies the major channels through which the product will delivered and pushed through to the consumers.
Bharti’s customer base is growing at 100% per year. It has its mobile operations currently in 15 circles out of 25 in the country and its fixed line operations in 6 circles. So it is a huge challenge to keep pace with the expansion.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
2. Mr. Babasab Patil their paper title “Study to assess the effectiveness of distribution channel of Coca cola co. at Belgaum city”: Distribution Channel plays a very important role especially with respect to the soft drink industry because if the product is not available on time the consumer will switch on to other brands and the company will loosen its market share and hence an effective distribution channel is the need of this industry.
C. Place When it comes to distribution channels, an organization like the NFL uses many of them. For example, NFL teams sell things like tickets direct to end users through their website and marketing campaigns. For things like online buying, the NFL sells through a value added reseller. They have a contract with a company that makes all of the NFL teams’ apparel, then the NFL will resell that apparel to fans online, at games, etc. D.
The three alternatives to ensure Motorola’s long term success follow the directional strategy. Despite their difficulties in 2006, they are the largest vendor and a leading provider in mission-critical systems worldwide with over 65 years of experience in complex network design, voice and broadband data, sophisticated technology, public and private networks, rugged devices, and optimization and implementation. They are also the leading provider of digital cable boxes in North America. Their strong market position follows the directional strategy for growth and stability in addition to their heavy investment in research and development (Motorola, inc., 2007). The expected growth of Asian Pacific is to reach one billion in phone sales by 2009. The India market should surpass China in 2009 with 139 million units.
The research group studied in detail the mobile handset segment in India from the perspective of handset players in general and Micromax in Particular. The report is written by the group based on analysis of extensive secondary data collected through online and print media and the insight provided by Professor Saroj Kumar Pani.
... and features of mobile commerce. The Government should formulate a policy on the both level state and central in order to optimize the benefit of the it. Public Private Partnership would be very effective in this scheme. Banking sector should make credit facility easy and approachable through mobile phones. Various ICTs initiatives as Gyandoot, Kisan call center, etc. should be promoted at large scale to improve the adoptability new technology by farmers. Timely and actionable information from relied sources, locally applicable, storable and reference able and access of experts may enhance the effectiveness of mobile services. Video calling and confessing facility may further enhance the quality of communication. M-commerce can a phenomenal achievement in Indian agriculture if it would be developed and structured according to the need and capability of farmers .
Nokia, the leader of mobile phone manufacturers, has a successful strategy in the emerging markets. According to the case study, Nokia has been extremely successful in the past 15 years. They had the longest and the most complex supply chain, held almost 40 percent
"While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy:
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
It is not only the Smartphone sellers enjoying the business but it also created a new area for mobile application developing companies in India, Internet services provider and other sectors of life to utilize the Smartphone to gain competitive advantages. There has been an extreme growth in broadband and Internet service providers business in past few years and one of the main reasons for this drastic increase in their business is the ever increasing use of Smartphone„s and growth of Smartphone and mobile applications. In a very small duration a huge number of Smartphone have been sold that provided an opportunity to businesses to invest in mobile application development and allowed to introduce new business dimensions in market space. As it is easy to change settings and make customizations on Smartphone, therefore there are several programs for Smartphone„s from different sellers including Blackberry, Android, iPhone and Microsoft etc. Mobile Application Market is another business sector introduced by Smartphone„s. Different mobile operating system vendors have their own mobile application technology hence having a different market for Mobile Applications. Smartphone„s also impacted advertising business sector as well. Advertising is an old concept but the features of Smartphone have made it more effective and no doubt it is an additional positive impact of mobile application for business. Mobile application publisher, distributor and service provider are getting large revenue by providing ads as a part of mobile application. There are some negative impacts of