General Motor Decline

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To start with General Motors was a company that sold half of the cars in America, employed in its various guises as many people as the combined populations of Nevada and Delaware and was considered as a model for managers all over the world. The Company was designed according to the needs of his customers (“a car for every purse and purpose”). The company structure was created in the 1920s, in which professional managers would report to a head office through strict financial monitoring and later on model spread across the world. . Through applying model based upon focussing on customer needs had lead General Motor in great success. The cars produced were of great styling and much larger than its competitors by exceeding customer expectation. The company was profitable and dominant in a vehicle …show more content…

Apart from collapse of subprime mortgage market the other reason of general motor decline was the entry of new models from Asia, notably Toyota, Nissan, and Hyundai, which were seizing market share from the US-based auto companies. For many years GM suffers huge losses because of focus on the production of large, fuel-inefficient vehicles that allowed purchasers to pay for fuel efficient vehicle that were introduced by Asian Market. The other reason was employee benefits that were becoming costly to maintain especially pensions and healthcare. Recession also added for huge loss in demand of cars and trucks leading to decline in sales of GM as people were more concerned about their jobs losses and insecurity. However in 2009 the company filed for bankruptcy that is designed to allow company to remain in business while working on recovery plan at the same time. . Soon after the exit from bankruptcy the organization structure changed drastically through focussing more on customer satisfaction, willingness to take risks and eliminating the layers of management making the company

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