General Mills Social Responsibility

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Crunch (2015) highlighted that General Mills is aware that the consumers are expecting them to be vigilant in ensuring that their supply chain is transparent and conforming to the objectives. The efforts that are being made include advancing sustainable agriculture, respecting human rights and establishing a “zero loss approach” which incorporate the assistance of their staff to identify any waste so that it can be eliminated. The primary focus, he said, was to reduce the negative impact on the environment (Crunch, 2015). Finally, General Mills, in the Global Responsibility Report (2016) acknowledges that protecting human rights is critical to their business. As such, they are members of the AIM Progress, Responsible Sourcing Forum, a body whose mandate is to share best practices in …show more content…

Patagonia has stayed true to this mission which has in turn propelled them to be a very successful brand that socially and environmentally conscious people want to associate with. General Mills has been around the longest of the three companies, over 150 years, and they have also fostered an image as being very active in corporate social responsibility with their health and wellness programs, as well as their strong community outreach. Because their products are produced and sold in six continents and over hundred countries, they have a very large landscape to project these social responsibilities to help them gain an advantage worldwide. Some other similarities between the three companies with regards to gaining a competitive advantage can be seen in their willingness and direct involvement with managing their supply chain partners and relationships. Effectively managing these relationships protects their image with the consumer and makes sure they are meeting their socially responsible

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