Gender and Attraction: A Cross- Cultural Review of the Literature

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Research indicates that culture has an impact on individuals’ preferential behaviors. These preferential processes are quite often involved in mate selection and mate attraction. One’s personality traits, ethnicity, and physical appearances are just a few of the ways that perceptions of attraction differ across cultures. Not only do these perceptions of attraction vary by culture, but these perceptions also vary by gender and play a huge role on what men and women deem as attractive. Because the concept of attraction is universal, it is understood that all cultures have the concept of attraction (Glazer, 2014). Research in evolutionary psychology indicates that there may be an innate, biological drive that underlies cultural differences in attraction between male and females. This current paper seeks to review literature on culture and gender as a function of an individual’s attraction to individuals of the opposite gender. In an effort to explain the function of both culture and gender in relation to attraction, it will be explained how evolutionary theory underlies heterosexual sexual attraction. Differences between men and women can affect what they perceive as attractive. Researchers have debated on the qualities that make an individual attractive to the opposite gender. In a study by Mardhekar and Aradhye (2010), researchers found that men rate physical attractiveness and efficacy in domestic abilities to be attractive qualities in women, while women rate education, intelligence, ambitiousness, industriousness, chastity, mutual attraction, and love as attractive traits in men. In addition, intelligence and education were rated as desirable traits in a romantic partner by 70% of both male and female participants. Good health w... ... middle of paper ... ... cross-cultural research that outlines evolutionary theory as an underlying component of attraction. As outlined by evolutionary theory, there is a relationship between perceived attractiveness in women and body proportions, while the attractiveness of men is contingent upon acquisition of economic resources. In societies with scant resources such as rural South Africa, perceptions of attractiveness are adjusted to reflect the impact of environment on perceptual factors. Further research should indicate factors other than evolutionary theory that explain attraction. Future research should also explore attraction from the perspective of platonic relationships, i.e. friendships in order to truly discover what compels individuals toward one another. Nonetheless, culture serves as a filtered lens over the eyes of individuals preferences in the matters of attraction.

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