Gender Stereotypes in Advertising: A Critical Analysis

Gender in Advertising

The problem with the imagine of the way gender is made this day and age is that females and males aren 't equal. Some people say that is because of what it says in the bible about a female being made from one of a man 's ribs and some men think that makes them better than females because they help make us with one of their bones. Along with some other men think that women need to barefoot and pregnant in the kitchen. In advertising men and women are often represented differently. Men are often shown alert and aware of their surroundings, standing upright, eye open looking around, not moving a muscle, a firm or mean or serious look on their faces, gripping things tightly in their hands, hands in pockets, serious and

Despite an abundance of family members who could be helping.This stuff does work to get the genders attention, but at what cost? When women or men look at magazines and see buff guys or really skinny women it makes them feel bad about themselves. That they don 't fit today 's “look” or they aren 't handsome or pretty. That in order to be popular or accepted that they have to look like these people. The media’s representation of women as flawless and perfect is more extreme than ever, computers are

A strategy developed for the private pleasure of the advertisers rather than any potential to reach customers or change brand perceptions. what they don 't show you is that women control $12tn in global spending, yet some companies appear to have missed this. Why do they keep getting it wrong? Women now control $12tn in global spending. The lack of female representation in the advert is a missed opportunity, (there 's a single woman in the boardroom scene with nine men, and a pair of dancing cheerleaders) but that 's more a symptom of a deeper issue: HTC has a male image problem. It’s not just in the phone companies, it’s also in cars When I spoke to a senior marketing exec from a luxury car maker, I asked the same question. He seemed baffled. As far as he was concerned his brand was not for women and never would be. When he told me that less than 10% of the brand’s website traffic came from women, it wasn’t just with resignation, it was with pride. Even though advertising companies use women to make the