Free Narrative Essays - Advertising and Personal Values

1266 Words3 Pages
bulb-icon

Recommended: Consumer buyer behavior

Advertising and Personal Values

I just discovered that I don't know anything about today's society.

This of course came as a shock. I had thought that I was an informed

citizen but I now know otherwise. this enlightenment came at great cost in

time, and effort. The time was spent in watching television for an hour.

The effort was to not lose my sanity for unlike any other hour of TV, this

time I was forced to actually watch the commercials. The values that TV

presents seem to be different than what I was taught as a child.

Advertisers seem to present their own version of morality and values.

Their idea of morality might not coincide with ours, but it does sell their

products.

Wait, I just learned that if I buy my wife an anniversary band she

will know that I love her. But of course the band is a few thousand

dollars. Oh wait, easy financing is a valuable. Darn I missed the small

print that was flashed for two seconds on the bottom of the screen. Oh

well it must not have been important. Wont my wife love me even if I can't

afford to buy her this bracelet? I wonder if this is going to leave an

impression on anyone with an anniversary coming up? Could that be the

intention?

If I want to enjoy work I had better listen to the lite fm 93.9.,

and for lunch I can run out to Arby's for 99 cent roast beef sandwiches,

but only for a limited time. And if those roast beef sandwiches get me

sick I can go to Osco and get some medicine twenty-four hours a day. All

of these ads just came rapid fire. Is this playing upon my need for

instant gratification? Are the advertisers trying to get me to hurry?

I have to go see a Jeep dealer so I can outrun a bull in heat, but

I better be careful if I get it to dirty the pigs will fall in love with it.

Wow is that a nice Jeep, but what is the price anyway? And is it

practical to own a vehicle that can go anywhere on or off the road?

Show More
Related

  • Summary Of Robert Scholes On Reading A Video Text

    1674 Words  | 4 Pages

    In “On Reading a Video Text,” Robert Scholes discusses the idea of cultural reinforcement within television commercials. Scholes claims that television commercials remind viewers of their social whereabouts and displays their association with society. Commercials are played year around and people have the chance to view and form their own values and beliefs based on what they see. For instance, Scholes blatantly describes to his audience that the Budweiser commercial from the 80s focuses on more than just advertising their product; they try selling a message. Two and a half decades later Budweiser is at it again. In a recent Super Bowl commercial they focus in on a similar aspect, the American Dream. Only this time it is a little more

    Read More

  • Stereotyped Characters in To Kill a Mockingbird

    703 Words  | 2 Pages

    Scout Finch, the main character of the book, is a nine-year-old girl who is the narrator of the story. Scout’s Aunt Alexandra stereotypes Scout in the book many times. She says that Scout was born un-ladylike and that she could never be a lady because of the way she dresses. This point is proven when Scout says, "I suggested that one could be a ray of sunshine in pants just as well, but Aunty said […] that I was born good but had grown progressively worse every year" (Lee 81). Also, Scout’s br...

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Pros And Cons Of The Clean Air Act Of 1970

    1630 Words  | 4 Pages

    The Environmental Protection Agency (EPA) regulates air pollution through various policies passed through the Supreme Court. The scope of this paper is to investigate the Clean Air Act of 1970, and to analyze the impact it has on businesses and society. It provides a rationale for the policy, and contains a brief overview of governmental involvement in regulating air pollution. Further investigation identifies key stakeholders in business, government, and society, and assesses the pros and cons of regulating air pollution. Finally, the paper concludes with limitations of this analysis and recommendations for future action.

    Read More

  • Greek God Artemis Research Paper

    188 Words  | 1 Pages

    The greek god Artemis was the god of chastity, virginity, the hunt the natural environment, and the moon. She had two brothers Zeus and Leto and a twin sister Apollo. Her mother was Hera who gave birth to her on Ortygia a island. She helped give birth to her brother making her the protector of childbirth and labour. Her father granted her eternal chastity and virginity, devoted to hunting and nature. She is the protector of nature and the hunt of both wild and tame animals. She was also the protector of agriculture and animal herding. In a myth Artemis had a hunting companion named Actaeon. Actaeon saw Artemis naked bathing and he tried to rape her. Artemis then turned him into a stag for punishment and his hounds killed him. There was another

    Read More

  • How Did The Black Death Affect The High Middle Ages

    1012 Words  | 3 Pages

    While the Hundred Years’ War was raging in Western Europe, another crisis struck the peoples of Europe, Asia, and North Africa. The Black Death was a devastating plague that raged across three continents between 1347 and 1351. Millions of people perished during this plague which upended feudal society and dramatically altered the social and political structures of Western Europe. The Black Death was a terrible and nasty disease. Almost all of the population of Europe died from this plague and the Black Death stunned many people in many communities. The Black Death had a social, and economically, effect on Europe for many years. The Black Death affected all the social groups in Europe from the least of all peasants, to the highest of all Kings.

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.

    Read More

  • Beyonce Bros Popularity

    872 Words  | 2 Pages

    on her music and her supporters, she does not feed into hearsay or slander of any sort. The

    Read More

  • Persuasion In Advertising Essay

    1218 Words  | 3 Pages

    The world has a history of persuasion. There are many types of persuasion. Companies use advertisements to persuade consumers to use their products. Government officials and other politicians use persuasion to gain voters support. Militaries is all countries use persuasion to gain public support at the home front as well as the battlefield as well as persuade the public to fund or be in favor of was. Throughout history there have been many tactics used to persuade individuals. Some tactics like propaganda are looked at less favorably than others like public relations and advertisements.

    Read More

  • Clean Air Pollution

    1742 Words  | 4 Pages

    Congress felt like the new Clean Air Act was going to work, but that wasn’t the case at all. Scientists have learned about new methods of air pollution that the Environmental Protection Agency, other federal agencies, and even Congress didn’t know about. As stated by the NREL, “In the years following the 1977 amendments, growing scientific evidence suggested that many air-pollution problems, such as acid rain and ground level ozone, were regional, rather than local, in scope. Unfortunately, the programs contained in the 1977 CAA were not well-suited to addressing regional air-pollution issues” (NREL 13). Congress realized that the Clean Air Act of 1977 only addressed many concerns that were state-wide or national, but not really regional. Congress realized this was a concern for the citizens of the United States of America and decided to revise the Clean Air Act once more to improve it for the final

    Read More

  • Women In Advertising Essay

    1495 Words  | 3 Pages

    One of the most significant ideas that came to my attention is the way the image of a woman is demonstrated in advertisements. Sometimes society is to blame for. There is a relationship between law and society. There are many differences with the legal system in the aspects of race, class, gender, values, and morals. Is this to say that women are held responsible for nudity in advertisements rather are women enjoying the sexuality in advertisements? It is complex to understand human society and culture however, women have always been discriminated. In this case, it is important to understand why women are the main instrument in advertisements. The structure of society plays a role in the display of a women’s body. The World Health Organization reported that the sexualization of women and girls is related to societal problems. These issues should be address to improve the physical and emotional welfare of women. According to Kilbourne, body positions, facial expressions, and sexual power relationship generate from violent pornography. Advertisements portray women of having less power than men. Studies have concluded the differences of power between a man and a woman. Women are degraded in Advertisements. Society is to be mention because of history. Not only are women portrayed as sex objects they are constantly seen as homemaker experts. Dominick and Rauch examined 1,000 commercials on television and found that women are often shown as housewives. Gender has shown to be a major influence of discrimination. Women have always lacked opportunities compared to men. The majority of advertisements do not depict men in any sexual form. Women were always imposed to be wives and stay home with children. While men work and bring income....

    Read More

  • Consumer Socialization Essay

    702 Words  | 2 Pages

    1) Ward.S (1974) traced the development of consumer socialization in the research paper and described the consumer socialization as “what processes characterize children’s acquisition of knowledge, attitudes and skills relating to consumption behavior, how these vary by factors such as family environment and social class, and how these processes change over time.”

    Read More

  • Advertising Effectiveness Essay

    891 Words  | 2 Pages

    Advertising effectiveness refer to the changes that advertising causes in the mental or physical state or activities of the recipient of an ad (Jellis Gerard).

    Read More

  • Manipulation Of Advertising Essay

    1453 Words  | 3 Pages

    In corporate America, it is obvious that the established goal of modern advertising is to achieve financial gain for the investing party. Advertising is the direct manipulation of consumers in order to motivate the support of ideas or purchase of the items being marketed. There are several marketing tactics used in successful advertising. Desire, competition, nostalgia, and a sense of urgency, are all key human emotions exploited during a commercial promotion. Advertising must make a connection with the targeted party in order to achieve its goal of the consumer responding and to take action (Lance and Woll 19-21). Isn’t it interesting that some of the most successful marketing ploys are presented as purely informational? It is through such advertising that the consumer can be easily duped into following direction provided by the presenting organization in order to protect or improve their lives.

    Read More

  • Advertising and Its Impact on Children

    1554 Words  | 4 Pages

    throughout the entirety of the commercial. By the time the commercial ends the line and

    Read More

More about Free Narrative Essays - Advertising and Personal Values

Open Document