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Advantages of operating under a franchise
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ADVANTAGES OF FRANCHISE A franchise offers the benefit of operating under the banner of an already well-known business. The ideas, the brand, the operating methods and much more are already tried and tested and in place ready to be implemented again and again at a new location as each franchisee takes up the responsibility. As for Hot and Roll, the percentage for the franchisee success in the business is higher because Hot and Roll already a well-known in food and beverage industries. Consumers already recognize about the product, logo and concept of the fast food restaurants which serves wholesome, tasty treats and hygienic food that everybody can enjoy anytime and anywhere. Operating under the excellent of a franchise allows a franchisee to take advantage of the previously established brand of the business. There will less work involved in trying to establish and form on the brand of the business. It will already be known and trusted by the market and therefore should produce a balanced stream of brand-loyal customers. Adopting a franchise means the advantage of the franchises trademark and the benefits of a registered trademark.The old myth is that 95% of businesses fail within the first 5 years. The security offered by the franchise can give the impression that the business will be less possible to fail. Another advantage of franchises is the fact that obtaining business finance is generally easier. Investors are far more eager to invest in a business with an established network, sheltered brand and effective support organization. In some cases, finance may be acquired from the franchisor, making life even simpler for the new business. Hot and Roll offers low start-up cost to new comers of franchisee. It is because it is only ... ... middle of paper ... ...the franchise contract. As part of the continuing franchise contract, they will then be paying on-going fees for the support and training provided by the franchisor. In the long term, this means a restriction to the amount of profit that can make by a franchisee. The franchisor will expect a cut of the profit. Franchisees do all the hard work and still have to pay franchisor for the privilege of using their brand name and support. When times are hard, this might mean a further reduction in already low profits and a struggle for your business. Start own business will often be the better choice, as there will be fewer restrictions on how to operate the business and more potential avenues for profit, without the overheads. 1. http://blog.thecompanywarehouse.co.uk/2010/10/04/advantages-and-disadvantages-of-a-franchise/ 2. http://hotandroll.com/franchise-oppertunity/
Relying on our strong company legacy that is been in place since 1968, I believe that we can use that strategically to improve our overall marketing strategy and help achieve our overall goal of continued franchise expansion throughout the country. One of the most effective ways to capitalize on our company legacy and reputation is through product placement and advertising. I predict that our overall marketing strategy for developing products will be small at first. Any initial product placement will be on things like napkins, aprons and other apparel. You also investigate creating our own unique company logo. This will help to increase our brand recognition. Also, we can create our own website and have an interactive menu that allows our customers to order our products online and have them be ready for pickup at the restaurant location. After some initial trial and error, we can consider expanding our product line of items that have more prosper
• The franchisees could leverage the ICEDELIGHTS brand, product, training capabilities, and real estate experience once ICEDELIGHTS could provide the support
Kinsell, Krik. (June 2005). Factors to consider when planning consolidation. Franchising World, Vol. 37, Issue 6, pp. 63–65. Retrieved September 2, 2008, from: kirk.kinsell@ichotelsgroup.com
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must also take into consideration that the additional business units will not hinder the profitability of the existing business units.
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
Our mission is to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy at our double drive-thru lanes, and to foster a culture where employees are well-trained and well rewarded and franchisees are supported in their endeavors to better the brand.
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo...
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
Chakravarty, C. (2007). Burger King Likely to Adopt Franchise Model in India. The Economic Times, retrieved from: http://articles.economictimes.indiatimes.com/2007-01- 05/news/28458380_1_burger-king-restaurants-key-franchisees
Economies of scale are the advantages that accrue as organizations become bigger and expand their activities. The firm that I chose is McDonalds. It is one of the world’s largest fast food restaurant chains. McDonald’s economies of scale allow for bulk purchase of products, faster growth, specialized management, and franchise support. Additionally, profits received and significant cost savings are a big part of McDonald 's economies of scale.
Manufacturing Franchise: These types of franchises provide an organization with the right to manufacture a product and sell it to the public, using the franchisor’s name and trademark. This type of franchise if found most often in the food and beverage industry. Most bottlers of soft drinks receive a franchise from a company and must use its ingredients to produce, bottle, and distribute the soft drinks.
Making the decision to open your own business is a major life event. Starting a new venture can be exciting as well as rewarding. The first step to becoming a business owner is choosing the type of business you would like to run. This business can be something that you have wanted to start up yourself or you can go with an established franchise. Are you willing to share the profits in exchange for the relative safety of a franchise or would you prefer the risk and rewards of pursuing your own vision? Franchising is a continuing relationship wherein a franchisor provides a licensed privilege to the franchisee to do business and offer assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...
7-Eleven focuses on teamwork and encourages all franchisees to train every employee to be a leader instead of a follower. As an employee in 7-Eleven, I have been always told to dream as if one day I would be franchisee of a 7-Eleven store. One other thing the corporate tells the owners to look at is hire someone who would become a franchisee one day. Managers are expected to give out extrinsic rewards, and be a charismatic leader.