INTRODUCTION “For those who believed that Brazil would forever be the country of the future, I have a piece of bad news. The future has finally arrived.” For years, the largest and most industrialized nation in Latin America has been known as the country of tomorrow. That slogan may soon be out of date. Under the guidance of former finance minister and current president, Fernando Henrique Cardoso, this tenth largest economy in the world, once known for its high tariffs and even higher inflation, has entered a period of steady growth, the fruit of a newly-stable political and commercial environment. In combination with the upturn in its economy, Brazil’s demonstrated preference for foreign products and strong direct investment presence bode well for expanded sales of equipment and services in future years. EMERGING SECTORS Access to Brazilian markets in most sectors is generally favorable, and competition and participation characterize most markets by foreign firms through imports, local production and joint ventures. Many sectors such as healthcare, the environment, transportation, telecommunications and financial services, have been growing at a phenomenal rate and opportunities to further expand trade and investment are highly encouraged. Healthcare Technology Brazil is an excellent market for U.S. manufacturers of health technology products and services. In the medical device sector, the products that should have the best long-term prospects in Brazil are medical imagining equipment, electro-diagnostic apparatus and technologically advanced disposable medical products. In the pharmaceutical sector, long-term prospects for over-the-counter drugs and vitamins are excellent because of the high cost of private medical assistance and a growing trend towards home treatment. In the healthcare services sector, the best market opportunities include the following areas: hospital management and consulting services training for allied health-care personnel hospital renovation health maintenance organizations In order to provide more efficient health care, the Brazilian government has begun to reform the country’s entire medical care delivery system. It has decentralized the system, giving more autonomy to the states and cities in the planning and controlling of local health care programs. Overall, improvements in Brazils public healthcare sector, coupled with its trade liberalization measures, should improve the prospects for U.S. technology firms in the Brazilian market. Environmental Technology The Brazilian market for environmental technology had an estimated value of over $1 billion in 1994. However, the National Department of Sanitation and Environmental Equipment estimates that the total investments needed to equip Brazil with necessary pollution control supplies and services amounts to over $19 billion.
Brazil is the largest country in South America and in Latin America, fifth largest in the world. It is one of the more diverse countries in the world, with different cultures and ethnicities. Brazil’s type of government is a Federal Republic. Brazil is on its way to growing out of its emerging market status and becoming one of the richest and most developed countries on earth. Brazil’s human, mineral, and agricultural resources are on par with those of the United States and Canada, and it has a few great opportunities to take advantage of in order to continue the growth it’s been experiencing over the past 20 years. Brazil, known for its natural resources, find in energy one of the country’s main ways of resources, being either oil and natural gas or biofuels and solar/wind power.
Globalisation has been crucial to the economic and social development of Brazil. In the late twentieth century Brazil face years of economic, political and social instability experiencing high inflation, high income inequality and rapidly growing poverty. However after a change of government in the 1990s and large structural changes in both the economic and social landscapes, the brazilian economy has been experiencing a growing middle class and reduced income gap. Since the start of the 21st century, brazil has benefitted from the move to a more global economy.
A price skimming strategy is recommended for Genicone for Brazilian market to minimize the payback time investment and to thwart other foreign players from entering the market. Market entry mode for Genicon should be licensing or joint venture rather than exporting. This is because licensing and joint venture provides much more control of the operations which is essential in healthcare equipment industry. A global product strategy should be adopted because international standards are similar for surgical instruments. Marketing strategy should be sales promotion for Genicon because this industry is characterized by push-factors of distribution channel, rather than pull-factors of demand. It is anticipated that Genicon will be able to capture a significant market share in a short period of time by following above mentioned strategies and tactics.
The globalization of trade is predominantly relevant for health services that have become a commodity that can be traded in distinct ways. Primarily, health services can be provided across countries. Examples of this include a range of telemedicine tools like tele-diagnostics and tele-radiology as well as medical consultation through traditional and electronic methods. Secondly, patients can travel overseas/abroad to obtain health care or use certain facilities available elsewhere (Pang, 2004).
Brazil is both the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both area (more than 8.5 Mio. km2 ) and habitants (appr. 190 million). The largest city is Sao Paulo which is simultaneously the country's capital; official language is Portuguese. According to the WorldBank classification for countries, Brazil - with a GDP of 1,5 bn. US $ in 2005 and a per capita GPD of appr. 8.500 US - can be considered as an upper middle income country and therefore classified as an industrializing country, aligned with the classification as one of the big emerging markets (BEM) next to Argentina and Mexico. Per capita income is constantly increasing as well as literacy rate (current illiteracy rate 8%). Due to its high population rate (large labour pool), its vast natural resources and its geographical position in the centre of South America, it bears enormous growth potential in the near future. Aligned with an increasing currency stability, international companies have heavily invested in Brazil during the past decade. According to CIA World Factbook, Brazil has the 11th largest PPP in 2004 worldwide and today has a well established middle income economy with wide variations in levels of development. Thus, today Brazil is South America's leading economic power and a regional leader.
The United States health care system is one of the most expensive systems in the world yet it is known as being unorganized and chaotic in comparison to other countries (Barton, 2010). This factor is attributed to numerous characteristics that define what the U.S. system is comprised of. Two of the major indications are imperfect market conditions and the demand for new technology (Barton, 2010). The health care system has been described as a free market in
...itten the full word Foreign direct investment and then in the brackets he has put the abbreviation (FDI).
A model developed for using factor analysis to try to determine the key traits in human personality. Although trait theories were well established by the 1960s, there was no consensus concerning the number or nature of the traits that make up personality. Since then, further research has confirmed a basic five factor model of personality or ‘Big Five’ (Tomas 2007). This five factor structure has been replicated by Norma (1963), Borgatta (1964) and Digman and Takemoto-Chock (1981) in list derived from Cattle’s 35 variables (Lawrence &Oliver 2000).
According to Harry A. Sultz and Kristina M. Young, the authors of our textbook Health Care USA, medical care in the United States is a $2.5 Trillion industry (xvii). This industry is so large that “the U.S. health care system is the world’s eighth
Brazil is located in Eastern South America, bordering the Atlantic Ocean. It is slightly smaller than the U.S., with bordering countries Argentina, Bolivia, Columbia, French Guyana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela. It has many natural resources, including bauxite, gold, iron ore, manganese, nickel, phosphates, platinum, tin, uranium, petroleum, hydropower, and timber. The climate is tropical in the north, but temperate in the south. The terrain consists of mostly flat to rolling lowlands, with some plains, hills, mountains, and a narrow coastal belt. In recent years, environmentalists have become increasingly concerned over the future of the Amazon region, where human life has threatened the world's largest intact rain forest. Brasilia is the capital and main source of modern industry.
Not only providing protection for officers, the body cameras equally provide protection for citizens. Like previously stated, there are constantly eyes on every move the officer makes. If the citizen feels the officer wronged them, the citizen can make a complaint and an investigating officer will follow through with the video evidence. At that point disciplinary action may be applied to the
In the current economic times the development and growth of any economy has come to a near stop or at least to a drastic slow down. The face of the global economic environment has changed and many new countries are starting to change the way their country and the rest of the world does business. One such nation is Brazil, who has turned around their own economic troubles and is becoming one of the fastest growing economies in the world (World Factbook). Brazil has started developing its economy and using the opportunity to achieve a level of respect in the world.
Vaccinated mothers protect their unborn children from viruses that can cause birth defects. For example in 1969 a global rubella outbreak caused deaths of 11,000 babies and birth defects of 20,000 babies. (Vaccines 5). Woman who were given vaccination when children are less likely to pass it on to the offspring and make them ill. Being vaccinated eliminates birth defects, such as heart problems, hearing and vision loss, metal disabilities, and more. Not only does vaccinating children save them from disease at a young age, but protects them and their children in the
Therefore, both BellSouth and AES should consider the government policies of Brazil by meeting their concerns. By adjusting their strategies MNCs can use various techniques (i.e. integrative, protective, defensive and Therefore, MNCs may consider joint ventures and/or outsourcing as alternatives. Providing social responsibility to align with the need of the culture of Brazil that will provide a better picture of the MNC and this will provide support from the locals and help their operations within the country. MNCs should use micro methods to improve their operations. In addition, if MNCs human resource practices are more focused on the culture of Brazil this may help them as far as being motivated and provide a competitive advantage in an unstable
In 1999, following the transition to civilian rule and after an inspirational visit to Brazil to study the emerging manufacturing sector, the business made a strategic decision to transit from a trading based business into a fully fledged manufacturing organization. In a country where imports constitute the vast majority of consumed goods, a clear gap existed for a manufacturing organization that could meet the 'basic needs' of a vast and fast growing population.