Ford Motor Company

Ford motor company:
The Ford Empire was almost a century old. After a series of great growth periods and high revenues, the company from early 2004 to 2008 has been hit by the recession and very challenging times. The decision to invite an outsider as the CEO of Ford motors was to take a fresh and rather novel view of Ford operations and to look at it unbiased. Ford appears on the list of the world’s most ethical companies its commitment to stakeholder engagement, corporate governance, sustainability practices, environmental impacts have made it feature into this list.
Sustainability practices:
Under the able mantle of Alan Mullaly Ford has been able to echo the four pillars of ethical leadership. “Good. Smart. Business. Profit.”
Employees:
Ford has been recognized as a good place to work for. The reason is that Ford faces workplace health and safety challenges similar to those of many multinational manufacturing companies. These challenges include, for example, establishing and reinforcing high, common expectations for the safety of our employees worldwide.
Another very important aspect of workplace ethos is the high levels of unionism and collective bargaining settlements that Ford has achieved. Most hourly employees and many non management salaried employees of our subsidiaries outside the U.S. are also represented by unions. These unions are key partners with Ford in providing a safe, productive and respectful workplace.
a. Consumers
Customers are the single most important stakeholder for ford. It has been able to serve customers by continuously innovating and serving the three tiers of customers who are individual retail customer’s small business customers and the commercial fleet customers. They have been able to deli...

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...velopment which it could have provided in the form of training and development.
The customers of Ford were looking for high propulsion fuel efficient cars. The deal in bringing in fuel efficient cars cost the company heavily. The rate of new product development without faulty design needs to be made a philosophy.
Conclusion:
Strong product lineup, and a respected, recognized brand, Ford is in a solid position to grow its loyal base of customers and gain share in an aggressively competitive global marketplace. The “Way Forward Plan” was administered and implemented by Mullaly. The Ford brand became a global brand in the sense that wherever Ford had its presence it was known only as Ford and recognized as Ford. The global brand became the focus.
The shift towards smaller and more fuel efficient cars was the greatest turnaround in strategy and marketing issues.