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Wal-Mart + sustainability
McDonalds and their impact on society now
Wal-Mart + sustainability
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The movie “Food Inc” explains how the changes in the food industry took place. They start off with mentioning that McDonalds was the first restaurant to launch a revolutionary concept of factory-like food preparation where the workers were taught how to do only one thing. McDonalds and other tremendous corporations control the production of such ingredients as beef, pork, lettuce, tomatoes.
Later on, the documentary tells a story of how farmers raise chickens. Carole, the farmer, calls the situation the farming industry is in right now as “not farming, but mass production.” Political and economic situation makes farmers use antibiotics, dark-tunnel non-ventilated farm houses and other features in order to stay in business. It leads to negative
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consequences, such as bacteria becoming resistant to antibiotics and farm animals (afterwards – humans) becoming an easy target for diseases. However, there are even more terrifying consequences from the mistakes of food industry, one case that has gotten a wide public recognition is the story of Kevin and Kevin’s law. Kevin was a two and a half year old boy who ate a hamburger and died twelve days later from E. coli. His mom, Barbara Kovalcyk created a campaign that toughened FDA regulations on American food industry by helping promote Kevin’s law. Nevertheless, fast food is becoming more and more popular in today’s society, and there are several reasons for that. As a rule, fast food is cheaper than healthy food in grocery stores. Additionally, humans are pre-wired to crave for salt, fat and sugar, making fast food the most “favorable” option. As a result, more and more people are diagnosed with type II diabetes and chronic obesity. Another important aspect of American food industry is human resources.
NAFTA production system caused many Mexico’s farmers to go out of business, and American food corporations opened their doors for farmer immigrants from Mexico that couldn’t find jobs elsewhere. Today illegal immigrants who work for those corporations are being persecuted, but corporations are left with no attention. Not all the corporations are bad though, such companies as Stonyfield, a large producer of yogurt, use ecologically clean resources and have decent company policies. Walmart is trying to keep up with a new wave of ecologically clean produce as well. Meanwhile, there is an explanation why many other stores prefer selling processed foods. The farmers that are supposed to provide stores with fresh produce are forced to go out of business because they can’t protect themselves from the influence of agricultural corporations that sell seeds. It is a norm now, that when someone genetically modifies a crop, they own it. This is why today many farmers are prohibited from saving their own seeds. Monsanto is one of the largest agricultural companies that produces the seeds and sells it to farmers. Many farmers have been sued by Monsanto for the policy violations. Such corporations as Monsanto are so powerful that they can dictate their own rules to the whole society. They may get into the lawsuits just to show the extent of their
power. The topics that have been touched in the documentary were not new to me since I was interested in how the system works before; however, I did not know how inter dependable are all the links of American food production and how much they affect each other. I agree that the large conglomerates and corporations sometimes are more protected by the government than regular people. It is wrong, indeed, but in order to fix this issue the awareness of such problems should be raised. Even though in today’s society the information is easily accessible, not many people choose to spend their free time looking into how the food they eat is made. Furthermore, people are not able to look deeper and understand what causes the massive change in a food production. For instance, NAFTA, as a trade agreement, has changed American and even Mexican food forever (http://www.npr.org/sections/thesalt/2015/02/13/385754265/how-nafta-changed-american-and-mexican-food-forever) Whether those changes are positive or negative is an arguable issue. On one hand, NAFTA has significantly increased economic integration among North American countries. On the other hand, the influence of the US food production model had an effect on food production in Mexico, bringing more and more highly processed foods to the country. To conclude, it is worth to say that economic and political systems affect food production worldwide and studying those factors is even comparable to studying ecology. Ecology is a science that deals with the relations of organisms to one another, and, when studying food production, it is clear that it is affected by economic and political situation in the country. Today the mass food production requires less human effort and more technology and science advancement, and it allows large corporations to dictate the rules to the whole consumer society.
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
The idea of the family farm has been destroyed by large food corporations. As discussed in class, industrial farming typically leads to the mass produ...
To begin, he introduces the idea that the food production farms aren’t these "happy farms" society makes us believe they are. For instance, the author Michael Pollan explains how farms began to expand causing corn to produce rapidly, leaving massive quantities of
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).
FOOD Inc. is a film that goes deeper into the food that we consume every single day, and also gives us insight on the origin of our food from the average farmer to the corporations that have almost made a monopoly in agriculture. However, Robert Kenner exposes the corrupt ways food companies treat animals and the way food is being produced, and overall, the need to make our voices heard that we need to make a change when it comes to what we eat and how we eat. Therefore I agree with the documentarian on his point of view on the way animals are being treated, the way our food is really being made, our health, and its effect on our lives.
Food Inc. was a documentary produced by Robert Kenner and Elise Pearlstein that was about the dark sides of corporate farming and revealed how most of our food is produced. The film uses pathos, ethos, and logos to strongly get the points across throughout the film. The main point was that there is something wrong with our food and agricultural systems.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
Their constant changes are more directed at customer satisfaction than keeping in line with their competitors. New market entrants, although small and initially insignificant, are exerting the most force over McDonalds Canada. They are able to cater to individuals a lot easier than a multinational company is and it should be these that McDonalds model any future changes on. As mentioned above, the introduction of organic products and the presentation of ‘greener’ images are essential for McDonalds to compete in a changing consumer environment.
The film dives in to the industrial production of meat (chicken, beef, and pork) and looks at the industrial production of grains along with vegetables calling them inhumane, economically and environmentally unsustainable.
Poultry is by far the number one meat consumed in America; it is versatile, relatively inexpensive compared to other meats, and most importantly it can be found in every grocery store through out the United States. All of those factors are made possible because of factory farming. Factory farming is the reason why consumers are able to purchase low-priced poultry in their local supermarket and also the reason why chickens and other animals are being seen as profit rather than living, breathing beings. So what is exactly is factory farming? According to Ben Macintyre, a writer and columnist of The Times, a British newspaper and a former chicken farm worker, he summed up the goal of any factory farm “... to produce the maximum quantity of edible meat, as fast and as cheaply as possible, regardless of quality, cruelty or hygiene” ( Macintyre, 2009). Factory farmers do not care about the safety of the consumers nor the safety of the chicken, all the industrial farmers have in mind are how fast they can turn a baby chick into a slaughter size chicken and how to make their chicken big and plumped. Factory farming is not only a health hazard to the well-being of the animals, but the environment, and human beings ;thus free range and sustainable farming need to be put into practice.
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.