Flogrown Research Paper

698 Words2 Pages

Florida is known for warm weather, beaches and the Everglades National Park. With nearly 20 million people currently living in the state, Jesse Welch is capitalizing on the Florida lifestyle and the passion people have for the state.
Surfboards, apparel, hats and decals, all embodying Florida pride, make up the business. With over 50,000 stickers sold, Flogrown has a strong, visible following.
Welch, 28, graduated from the University of Central Florida with a degree in finance and a minor in real estate in December 2010.
UCF was the only school to which Welch applied. It was either go to UCF or join the military, he said. Welch credits UCF for changing his life. Almost 10 years later, he still resides in Central Florida.
“After graduation, I started trying to play pick-up soccer at Blanchard Park. My first time …show more content…

In April 2011, Welch left his commercial real estate sales job and turned his Flogrown idea into reality.
“I did valet parking in the meantime to pay the bills. I caught a lot of heat from my family for this and for leaving the real estate job. A lot of times at family gatherings they be like, 'when are you going to give up on this and do something real with your life?'" Welch said.
A year into Flogrown’s life, Welch sent a Flogrown sticker to a friend from back home in Fort Myers. The friend asked Brian Fitzgerald, one of Welch’s high school classmates, to help adhere the sticker since his parents owned a sign shop. After seeing the sticker, Fitzgerald reached out to Welch and said he wanted to buy into Flogrown.
On a trip back to Fort Myers in April 2012, Welch sat down with Fitzgerald and agreed to let him buy into the company.
“I ended up buying him out August of 2014, but I have him to thank for getting it going. His family helped us by giving us thousands of stickers that we gave away for free in the beginning. We went from no visibility to overnight visibility,” Welch

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