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Essay on e commerce market in india
Essay on e commerce market in india
Essay on e commerce market in india
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The Bangalore-based e-commerce firmed Flipkart established in 2007.Flipkart has launched its own product range under the name "Digi Flip of Flipkart" with products including tablets, USBs, and laptop bags. At first, the organization was an online book shop. which has now grown up and works through a perplexing structure of business with 20 million items crosswise over 70+ classes available.
Business Model-
Flipkart basically used B2C Model, a consumer goes to the website, selects a catalog, orders the catalog and an email is sent to the business organization. After receiving the order, goods would be dispatched to the customer. This is a definition of B2C model.
Flipkart model-
1) Portal list sellers who sell the desired portfolio products
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Flipkart approaches to management of analytics-
Flipkart develops an enterprise-wide view of analytics, a company must accomplish more than incorporate information, combine analysts, or build a corporate IT platform. It must eradicate all of the limited, piecemeal perspectives harbored by managers with their own agendas, needs, and fears— and replace them with a single, holistic view of the company. It may sound like we’re proselytizing for a Far Eastern cult, but this is really just an effective management practice.
By integrating all these data in one platform will help us to figure out the answers of following questions.
Which performance factors have the greatest impact on our future growth and profitability?
How can we anticipate and influence changing market conditions?
Are managers’ decisions well aligned with our company strategy, or are they merely promoting the managers’ self-interest?
How should we optimize investments across our products, geographies, and marketing channels? (Davenport, Harris, & Morison, 2010)
3.Senior Management Commitment
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Stage 1 : Organizations have some desire to become more analytical, but thus far they lack both the will and the skill to do so. This is what is called as Analytically impaired Organizations.
Flipkart Approach for Stage 1 (Analytically impaired Organizations)
Flipkart started stage first in 2007. When they didn’t have any analytics platform or any enterprise platform to analyze the customer purchasing pattern. now, FlipKart lately completed the second version of huge billion sale held among thirteen and 17 October. wherein it 's miles suggested that they noticed an enterprise turnover of three hundred million in gross products extent.
Stage 2 : Organizations exhibit the typical localized analytics approach to "business intelligence" but they don 't measure up to the standard of competing on analytics.
Flipkart Approach for stage 2 (localized Analytics)
Flipkart started to focusing more on the customer behaviour by using web analytics They applied analytics to individual applications and generated quick ROI. Flipkart implemented analytics in local and opportunistic departments but not supporting their distinctive
Kotabe, M., & Helsen, K. (1998). Global marketing management. Temple University. New York: John Wiley & Sons.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
With minimal aid from interviews with managers and no exposure to the marketing entity of the company, I was able to accomplish much of my findings related to the macro environment of Kohl’s through diligent online research. One of the major changes occurring in the retail industry is online shopping. Substitutes such as Amazon, eBay, and other online retailers are replacing the technically savvy shoppers from ever having to enter a store. Kohl’s competes with these outlets by remaining on the cutting edge of integrated technology to enhance the customer experience shopping their brand. They are currently testing multi-function tablets in jewelry and beauty departments that can be used to demonstrate
Avinash Kaushik in his blog proposed the 10/90 rule. [1] According to him, many large companies that have invested in web analytics tools still struggle to make any meaningful business decisions. Apparently, there is a no dearth of data that is collected via these web analytics tools for these companies. However, the caveat here is that there is no real useful information that is being analyzed from these data. In other words, there are not sufficient people with expertise in these areas working on these web analytics tools for these companies to make any meaningful suggestions from the data for the companies to implement and in return increase their profits or whatever they are trying to achieve/gain. The 10/90 rule suggests that for every $10 invested on web analytics tools, $90 should be invested on web analysts by the company to be able to expect positive results on their investment on web analytics tools. Primarily, the data collected from such web analytics tools is useless unless an expert is analyzing that data. It is the web analyst that is critical for the success from the ...
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
Generally, strategic management is a set of managerial decisions and actions that determines the long-term performance of a company, involving both internal and external environmental scanning, strategy formulation, strategy implementation, and evaluation and control. According to the study of strategic management, the corporation should concentrate on monitoring and appraising outside opportunities and threats based on an organization’s strengths and weaknesses (Thomas Wheelen and David Hunger, 2012).
...nd learn to move through each stage successfully it can set organizational standards to new highs. Every business professional should want to keep a copy of these models in his desk because of the growing dependence of teams in organizations. After all, no one wants to be on the losing team. The ineffective team gives no pleasure or feeling of accomplishment to anyone involved!
6 framework I and many others regularly use in analysis of marketing situations. We supplemented
Launched by Jeff Bezos, the Amazon.com website started in 1995 and is today considered as one of the most prominent retail website on the internet with a record turnover of US$ 14.87 billion in 2007. Jeff Bezos’s intention was to create an internet based company with the most dedicated product portfolio on the internet where customers could find anything they might want. Amazon’s success is based on technology, services and products (Jens et al., 2003).
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Companies have transformed technology from a supporting tool into a strategic weapon. ”(Davenport, 2006) In business research, technology has become an essential means that many organizations use in their daily operations. According to the article, Analytics is a major technological tool used. It is described as “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.
Google analytics can be applied in big as well as small businesses to support decision-making processes. In sense, each kind of business has its own
First of all, business intelligence analysis requires the capturing of information and storing in a single location for effective data analysis. Currently, data analysis is supported by transactional systems, business specific data marts, and other ad-hoc processes. Information is distributed making it difficult and time-consuming to access. Business teams have adapted to this environment by creating user maintained databases and manual “work-arounds” to support new types of reporting and analysis. This has resulted in inconsistent data, redundant data storage, significant resource use for maintenance, and inefficient response to changing business needs.
The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
Prior to the start of the Information Age in the late 20th century, businesses had to collect data from non-automated sources. Businesses then lacked the computing resources necessary to properly analyze the data, and as a result, companies often made business d...