Financial Analisis of Google Inc and Yahoo Inc

670 Words2 Pages

Financial Analysis (Wk 5)

In respect to Google Inc. (GOOG) and Yahoo! Inc. (YHOO), I will use the financial statements for the most recent fiscal year filed with the SEC and for earlier periods. This information will be obtained by utilizing the value line which is available in the Stafford Library but I will use Yahoo Finance. In addition, they can also be found on the company websites. For assisting myself in future projects that will require my recommendations, I will briefly describe what they mean to me. This is an important process of understanding financial management whereas it is important to understand the various ratios and financials by examining and detailing and contrasting the information.

In the chart listed below it displays stock prices of Google (GOOG) and Yahoo (YHOO) starting in the calendar with balance ending year balance. The range has been taken from 2008 to 2012 which reflects stock prices, and the end of year percent change.

Google Inc. (GOOG) starting in year 2008 ($679.69) through ending year 2012 ($702.24) has risen to only 3 percent in 5 years. This percentage is small in nature, but its overall performance remains at a continuous growth. In comparison, Yahoo! Inc. (YHOO) starting in year 2008 ($23.80) through ending year 2012 ($18.55) has decreased to -22 percent in 5 years.

In the Market Performance chart, it is broken into two categories which are Earnings per Share and Price Earnings Ratio. As with any market it is important to understand and gauge key performance indicators and evaluate these goals as it establishes the execution for the future. In the Market performance chart EPS; it measures the firm’s performance, and provides to the shareholder an amount of earnings available. Both Google Inc. (GOOG) and Yahoo! Inc. (YHOO) since 2008 continue to increase in a 5 year review as GOOG in 2012 established an 85% increase while YHOO merged to a staggering 1080%.

Market Performance Chart

Addressing Price Earnings Ratio, the considerations for both companies seems to be at opposites. From 2008 through 2012 GOOG had increased their P/E ratio by 25% which is an indicator of what the market believes each dollar is worth of annual earnings, but cautiously could be overvalued until validated by increased earnings. As with YHOO, it has deflated to a -59%.

As the old saying goes, “Look before you leap” may be one of the most important steps in preventing a whole in your pocket.

Open Document