There was a time when everything was simple, uniform, certain, and solid. As Marshall Berman once said, “All that is solid melts into the air”. What we once knew and were familiar with became something strange, ambiguous, exciting, but also frightening at the same time. We have come to a period where differences and changes are considered good. This period is known as “modernization”. Modernity occurred after the period of industrialization during the late 18th century when new standards of living and manufacturing systems were established. Later, the new power of American Capitalism emerged in the 19th century, adopting a new economic system focusing only on making the highest profit out of consumers by creating mass-standardized goods. As a result, the economic cycle of demand and supply must be made sustainable, basically not over-manufacturing commodities when compared with the consumers’ demands. Therefore, it is crucial to encourage people to become good consumers, which is to keep spending money to maintain the cash movement and commodity exchange system. This was when consumerism emerged, changing the way traditional consumption works, from people relying on the basic needs to survive and produce their goods to being incorporated into the idea of limitless desires and possessions. For sure, people were not used to the new concept of consumption, which is why Hollywood steps in as a dominant institution teaching people about consumerism and channeling them to become good consumers. But how Hollywood naturalizes this mass consumption idea and what factors are used to show people the new consumerism will be discussed in the essay, providing two... (The rest of the paragraph is unchanged as it contains citations.)
In chapter seven of The Way We Never Were, Stephanie Coontz focuses on consumerism and materialism. In this chapter, Coontz claims that the root causes of consumerism is affecting Americans in a contemporary society is the mindset of people having an addiction to having the latest and greatest in terms of any goods. Coontz argues that “consumerism and materialism affect working adults and non working ones, both sexes and all ages, people who endorse new roles for women and people who oppose them” (page 223). In our society people buy what they want rather than what they need.
Calder’s Thesis for this book follows the development of American consumer culture from its unorganized infancy around the 1890’s to about the 1940’s. There are several references to credit and debt outside this range as a reference to where we started and w...
Imagine it – all the rules you were raised to follow, all the beliefs and norms, everything conventional, shattered. Now imagine It – Clara Bow, the It Girl. The epitome of the avant-garde woman, the archetype of the flapper, was America’s new, young movie actress of the 1920’s. Modern women of the day took heed to Bow’s fresh style and, in turn, yielded danger to the conventional America. Yet Bow’s contagious and popular attitude came with its weaknesses - dealing with fame and the motion picture industry in the 1920’s. Despite this ultimate downfall, Clara’s flair reformed the youth and motion pictures of her time.
Richard Louv attempts to question the modern consumer culture of the United States by juxtaposing the complexity of purchasing a modern “Mercedes SUV” with the simplicity of staring out the window of a car. Louv uses a multitude of images to remind his audience ¬¬ who are likely the same age as he is ¬¬ of their childhood experiences. Louv also uses personal anecdotes to promote the drastic differences between simple wholesome actions and the modern consumer culture. His use of rhetorical questions also helps the reader in his/her attempt to understand that, “people no longer consider the physical world worth watching.” Louv’s use of technically specific words like, “municipalities” helps him to qualify his statements. The use of rhetorical
Swimme, Brian. “How Do Our Kids Get So Caught Up in Consumerism”. The Human Experience: Who Am I?. 8th ed. Winthrop University: Rock Hill SC, 2012. 155-157. Print.
There are many people who are driven by consumerism, and many people who wish they could get in touch with that type of world. Consumers are often encouraged to advertise more of the products that they are buying to get more people to buy more products. Hari Kunzru, author of “Raj, Bohemian,” creates a narrator who is obsessed with maintaining his individuality and free will in a world that is overcome with consumerism. Believes that the world takes away individuality when consumerism comes into play and how hard it is to maintain their true self. In her LA Times article “Teen Haulers Create a Fashion Force,” Andrea Chang writes about the phenomenon of teenage YouTube users who make videos that publicize their latest shopping binges.
America’s current standard of living is going to cause our demise. Consumerism is a problem throughout Americans culture since mass production began in the late nineteenth century. The obsession with consumerism has led to mindless wastes of resources, a diseased society and economic instability. Rick Wolff, a professor of economics at University of Massachusetts, states “economics of capitalism spread consumerism—now uncontrolled, ecologically harmful, and fiscally disastrous—throughout the United States”. Wolff’s viewpoint on consumerism aligns with mine. Believing that an economy based on promoting endless consumption is volatile and unsustainable. Consumerism can be analyzed and seen to be embedded by corporations and politicians.
Throughout time, nations have attempted to become independent from one another by discovering means, which would help their citizens experience more fulfilling lives. The dilemma that troubled each of these countries is whether or not innovations, in technology and society, led to a higher quality of life. Modris Eckstein and Marshall Berman examine both, the damages and benefits of modernity. Eckstein looks at individual changes that lead to the overall acceptance of modernity. He examines Germany, and how the lives of every citizen was altered following the revolutionary changes of the first half of the 20th century. Marshall Berman, on the other hand, assesses modernity as an all-encompassing characteristic of certain societies. He analyzes whether or not large-scale changes that societies made, improved the well being of their inhabitants.
West, Martha. "Hollywood Unraveling the Fabric of Society." Www.renewamerica.com. Renew America, 12 Dec. 2011. Web. 02 Dec. 2013.
Many theorists suggest that consumption is correlated to the identity of an individual, that by purchasing goods from the mass market, it enables us to visibly establish our position within society. This differs from previous times in which a range of factors such as family histories, character and personal achievements played a significant role (Gabriel and Lang, 2006). Instead, there is the idea that the consumer has the ability to gain pleasure over objects, not just solely by the manipulation of objects, but through the degree of control over their meaning. The degree of control is developed and achieved through imagination and provides greater possibilities of pleasure experiences. This suggests that modern consumption can be seen as device that enables individuals to ‘dream’ about the desires they wish to fulfill. (Campbell, 1989: 79) (Cited in Gabirel & Lang, 2006)
The consumption of products and services is important for the way in which it functions to mark social differences and act as a communicator, but it also gives satisfaction. Style, status and group identification are aspects of identity value. People choose to display commodities or engage in different spheres of consumption in an attempt to express their identity in a certain sort of image. A clear example to demonstrate a way in which someone may communicate their identity is the football supporter. When referring to picture 1, by simply wearing a Manchester United shirt, a...
Sassatelli, R. (2007). Consumer Culture: History, Theory and Politics, London: Sage, Page 30, Page 126, Page 132, Page 133
Paul de Man once said, “Modernity exists in the form of a desire to wipe out whatever came earlier, in the hope of reaching at least a point that could be called a true present, a point of origin that marks a new departure.” But what is he really trying to say? Modernity takes out the old and brings in the new, continually upgrading to something else? Modernity appears as a concept of change. It most commonly refers to the social conditions, processes, and discourses resulting from the Age of Enlightenment. The concept of modernity captures the progress of societies, from primitive civilizations, which evolved gradually through discrete stages, reaching a modern age characterized by industrialization and capitalism, concluding in the current, post-modern state of globalization which shapes contemporary society with ever increasing coercion. Modernity can be placed into many different time periods. There are two, however, that are the most relevant: Early modernity and Classical modernity. Early modernity consisted of theorists such as Immanuel Kant, Jean-Jacques Rousseau, Adam Smith and Alexis de Tocqueville. Classical modernity consisted of theorists such as Karl Marx, Emile Durkheim, and Max Weber. Many theorists have defined their own form of “modernity” which will be discussed throughout this paper.
According to Slater (1997), Consumer Culture is the culture of market societies and is defined though market relations. It predominantly is the product of capitalism. He believes that this new culture is a pecuniary culture based on money. The central claim is that the values from the realm of consumption will spill over into other domains of social action. He further argues that Consumer Culture is in principle, universal and impersonal. He simultaneously agues, that there is an ultior claim towards this definition, as although it seems universal and is depicted as a land of freedom, in which everyone can be a consumer, it is also felt to be universal because everybody must be a consumer. ...
Over time, people have changed in many ways, one being the methods to which they do things. People have evolved from cavemen into this gigantic society of people whose sole mission in life is to succeed. As people have changed, so have the technologies they use. People have gone from using telegraphs to using telephones and cellphones that only take mere seconds to communicate with someone. Society's knowledge of medicine is so much greater now than ever before; there is an immense amount of cures for several diseases, surgeons know how to transplant body parts, and we can even create artificial body parts...