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Values of media in modern society
The media has an impact on the values of individuals in society
How media influences our values
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American Film influence on world culture How can people live up to the American hype? White teeth, hot sex, perfect chiseled bodies, money, power, superpowers, even true love. Do other cultures feel the same pressure to assimilate to be these idealized characters and visions? People everywhere regardless of upbringing being bombarded with the same redundant ideas. It has to be infiltrating the mind set, and changing their cultures. American ideas of success, of flawless images shoved down everyones throat to make more money for Hollywood, over saturation of these same ideas, endlessly wearing on the people. Consumerism, glamorized, and pre-packaged for the masses. Movie after movie filled with meaningless glorified violence. American film …show more content…
American films not only push beauty, they push fashion ,success, materialism, slang, drug use and sex. Visit a small isolated country and you will see this American influence; Coca Cola, McDonalds and Nike to name a few. This is not a new thing, in 1987, “79% of film and television exports world wide originated in the U.S, lack of local production lead to other countries filling empty time slots with American film.” (ReinholdWagenlitner, 1993.) Young people in particular are fascinated with American culture. Wanting to look like their idols, dress the way they do and buy the possessions they flaunt in film. When one has grown up watching American film it is only natural that the would acquire these Americanized traits. Even Michael Gorbachev used American film ideas when he said the philosophy he used was, “Frank Sinatra… I’ll do it my way.” Certainly having this as a basis for his decisions further proves American film influence on other …show more content…
American rating system is very different than in Europe as well as other countries world wide. Here violence slips under the radar, but nudity is vilified. There nudity is a much more excepted as reality and violence is highly discouraged or only shown when necessary. In an article of the L.A times this is mentioned, "In many Korean films, the violence is justified, where in Hollywood entertainment movies it's more cartoonish, violence is depicted as a joke, and it doesn't have a social subtext.” (Mark Olsen, L.A Times, 2013.) American film is more focused on making money than being politically
...m industry, which is the largest in the world. From the movies and shows people see the life style, American life style. They are becoming more Americanized every time when they watch a film where American marines one again save the world. A huge part of American movie industry is based on propaganda movies. And this is not all, bois in the information programs such as CNN and ABC sometimes can be completely misinformed.
Pop culture in the 1950s and 1960s began to spread and infest the nation from front to back through radio shows, books and magazines, television programs, and even motion pictures. Whether it is culture in terms of political affairs, clothing or the latest musical sensations, the United States has always played the dominant role when it came to who knows what is best, first. Some cases of Americanizati...
The Americanization of Australian Television is a sad and terrible thing. It is a process whereby ordinary Australians are bombarded every day with images of American lifestyle, so much that it merges almost unnoticed into their own lifestyle. It is a process whereby our home-grown entertainment industry is overwhelmed by the enormous powerhouse of the American economy, with drastic effects upon the modern Australian nation. Not only is Australian free to air TV being dominated by American produced shows, but a lot of the content on the Australian TV shows is sourced from America. American culture is part of Australian mass consumer culture, It dominates our television.
Have you ever had one of those days that were so bad that you desperately needed a night at the ice cream or candy store? The 1970’s was that really bad day, while the night of self- indulgence was the 1980’s. Americans love to escape from our daily stress, and of all the products that allow us to do so, none is more popular than the movies. Movies are key cultural artifacts that offer a view of American culture and social history. They not only offer a snapshot of hair styles and fashions of the times but they also provide a host of insights into Americans’ ever-changing ideals. Like any cultural artifact, the movies can be approached in a number of ways. Cultural historians have treated movies as a document that records the look and mood of the time that promotes a particular political or moral value or highlights individual or social anxieties and tensions. These cultural documents present a particular image of gender, ethnicity, romance, and violence. Out of the political and economic unrest of the 1970’s that saw the mood and esteem of the country, as reflected in the artistry and messages in the movies, sink to a new low, came a new sense of pride in who we are, not seen since the post-World War II economic boom of the 1950’s. Of this need to change, Oscar Award winner Paul Newman stated,
Many people might have a diverse opinion on the extend of the American cultural influence on Canada, but the truth is, these two countries share a long common border, they use frequently the same language, they watch the same movies, listen to the same music and collaborate on other numerous levels, including economic and political activity. In this paper, I would like to show the extent of the influence on Canadian popular culture that comes from the United States. For my analysis I have chosen four segments of popular culture: television, printed media, music and films. In these are the main sectors where we can see the biggest evidence of this phenomenon. In the first part I would like to shortly introduce the history of this issue. The second part is the analysis of the four sectors.
Folklores are stories that have been through many time periods. Folklore include Legends, Myths, and Fairy Tales. Legends are traditional tales handed down from earlier times and believed to have a historical basis. Myths are ancient stories dealing with supernatural beings, ancestors, or heroes. Fairy Tales are fantasy tales with legendary being and creators.
American media nonetheless is most definitely the most dominating part of americanization. I think it’s clear to say that mostly everyone knows Hollywood and the how outstanding
Until recently, most action-adventure films, to some extent, fit Marchetti's general guidelines. In the case of iconography, she states that all action-adventure films are set in exotic locations, for example decaying temples or rainforests. Most modern American films, though, are set in American cities and towns in which much violence occurs. Natural Born Killers is filmed entirely in New Mexico, Arizona, and Illinois, with dry desert land forming most of the visual scenery. Why is America no longer as interested in exotic and foreign places? Perhaps the modern movies are more realistic, and therefore can solve real American social problems in the realm of fantasy.
I see a whole generation with no direction, no true love of their beautiful country, no nationalism in them. Instead they wear blue jeans, and drink that despicable liquid called ‘Coca-Cola’. These younger generations are imitating a society across an ocean. I see restaurants grilling up American cuisine’s and California wines. Youths are wearing American brand clothing, and traveling to America to tour their commercialism empire. Why are they doing this? Simple, Americanization.
I tend to see things differently than anyone else. I do not think entertainment media does shape American culture and values; I think American culture and values shape entertainment media. The events we live through on a daily basis; war, poverty, homelessness, crime, sacrifice, random acts of kindness, these are the things that shape the American culture. Our values begin at home, things our parents, churches, and society instill in us. As we go out on our own, sometimes those values can change because we learn that life is not black and white, it also comes in many shades of
Hollywood is a very powerful modern day institution, where a star's image can characterize, shape and circulate societal myths and ideologies. The construction of a star's image as a commodity of their societal myths and ideologies has the extraordinary power to exert messages so that even the smallest details become significant yet not overtly obvious. How a star's image is produced and then consumed can justify a society's relationship with that image and therefore aid in explaining the social construction of what society deems as their 'reality'. A star's image is created through a range of representations churned out by Hollywood. Capitalism from the commercialization of these images has made Hollywood the dominant force it is today.
The Levin Institutes article “Pop Culture” state's “Former Canadian Prime Minister Kim Campbell observed that images of America are so pervasive in this global village that it is almost as if instead of the world immigrating to America, America has emigrated to the world, allowing people to aspire to be Americans even in distant countries” (Barthin, 1998). Thus, proving just how influential American pop-culture is that countries do not appreciate their own culture as being just as magnificent. Claire McAdams, who has a BA in political science says, “that the global dominance of American pop culture amounts to cultural imperialism and has the potential to dilute local cultures” (McAdams). Admittedly, countries do not realize how easy, yet detrimental it is for another culture to mix with their own, especially when it’s as influential as American pop culture. This is not to say that the pop culture of America is a negative culture in anyway. According to Berndt Ostendorf, “American popular culture is so popular because its’ message to the consumers the world over resonates with the promise of consumption at American levels (Ostendorf 362). This well-known culture is sought-after by many other countries because of the image it holds. As previously stated above, “The American Dream” is what first comes to mind when foreigners
Hollywood has also used "terrorist actions, both state and non-state, have spread in both frequency and destructive power since the 1960s, the topic has become an enduring source of narratives, fantasies, and myths that have contributed to Hollywood filmmaking with its familiar emphasis on international intrigue, exotic settings, graphic violence, and the demonization of foreign threats. Images of political violence have a strong appeal in the US, where the gun culture, civic violence, crime sprees, and a thriving war economy permeate the landscape." (Carl Boggs and Tom Pollard) Hollywood's use of issues of globalization to increase sales has been a trend since the beginning of film. Even after 9/11 attacks on the U.S, Hollywood did not halt on their pursuit for capital gain by using the vulnerability of the U.S to make movies. "The al Qaeda attacks on the World Trade Center and Pentagon ...
Globalisation can take on many different shapes and forms in its free flow of goods and services across national borders. Cultural globalisation is one of those forms. Capcioglu (2008) refers to cultural globalisation as a “Global circulation of information, signs and symbols on a global scale and the reactions shown to the various socio-cultural transformations as a result of these conflicts.” Ritzer and Barber (1996) first coined cultural globalisation as ‘Americanisation’ and ‘McDonaldisation’, referring to the spread of western culture from the United States across the globe. The American image was beamed around the globe in the 1950’s and 1960’s through Disney cartoons, music videos, television programs, Hollywood movies and products such as McDonalds and Coca Cola. The global appeal of these goods and services was centred on the fact that America is seen as the place of modernity around the world. It is a culture that is rich, powerful and exciting and thus captures global appeal.
America is a prosperous country. In fact, sociologists have discovered a uniquely American disease that they call “affluenza.” This term refers to the stress and related disorders that develop from Americans’ need to constantly spend money on material possessions and supposed self-improvement. It is not enough to just be comfortable, we must have it all and look perfect. We work ourselves ragged and neglect our families and relationships just so we can buy the latest television, even though the three we already have work just fine. People in third world countries struggle to keep their children fed. If work is available, they earn money to buy basic necessities; they do not have the luxury of saving up for a new car. As Americans, we are so caught up in the materialistic that advertising is a billion-dollar industry in this country. What we buy also relates to our other obsessions: youth and beauty. We worship celebrities, but only until they turn fifty. Movies featuring older actors (women in particular) are rare; and even our numerous “reality” television shows all feature beautiful people in their mid-twenties to early-thirties. However, this is not reality: Americans are made up of people of all ages and shapes. Since we can afford it, we buy whatever nature does not provide, from makeup to plastic surgery. Our advertising reflects consumer demand, which in turn reflects American priorities.