Many health professionals believe that fast food restaurants are a major factor in increasing childhood obesity in America. Their belief is that advertisements produced by fast food restaurants are targeting children as their audience. Health professionals believe that children of a young age are very easily persuaded by fast food advertisements, which creates more demand for their product resulting in an increased rate of childhood obesity. The American Psychological Association (APA) state on their website that, "Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity" (The Impact of Food Advertising…). This research is what has sparked this belief of fast food restaurant's …show more content…
In a research study that was performed by Shin-Yi Chou, Inas Rasha, and Michael Grossman, they analyzed the relationship between the exposure to fast-food advertising and childhood obesity and found that there was, "a strong positive effect of exposure to fast-food restaurants advertising on the probability the children and adolescents are overweight" (616). This meant that the more fast-food advertising a child viewed, the greater the probability of the child or adolescent becoming overweight. The APA supports this on their website through their statement that, "Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Product preferences affect children's product purchase requests and these requests influence parents' purchasing decisions." A parent's purchasing decision often takes into account the desires of their child, and it has been noted that with increased frequency of views of fast-food advertisements the product preference for their products increase as well. Health professionals believe that this is a major factor in the increasing rate of childhood obesity in …show more content…
Oliver states that it is this change in a child's diet that should be held accountable for the increase in childhood obesity over the last thirty years, not the value meal at McDonalds. In a recent research study that was performed by Jennifer Poti, Kiyah Duffey, and Barry Popkin, they found that, "a Western dietary pattern outside the fast food restaurant, although mostly obtained from grocery stores, was associated with overweight/obesity, whereas fast food was not" (8). According to The Free Dictionary, a western diet is defined as a diet high in saturated fats, red meats, ‘empty’ carbohydrates—junk food—and low in fresh fruits and vegetables, whole grains, seafood, poultry. Their research supported the belief that it was not the consumption of fast food that was resulting in overweight/obesity, but the eating habits surrounding their consumption of fast food that most likely results in it. Poti, Duffey, and Popkins also noted in their study that " supermarkets, which provide fresh produce but also SSBs and chips, can contribute to both healthy and less healthy purchasing patterns; for example, foods consumed by US children from retail stores were found similar to fast food in total solid fat and added sugar content" (8). While it can be said that fast food is a factor in today's high obesity rates, there
The American diet has changed dramatically in the past couple centuries and so has the restaurant industry. The result of this change in Americans actions and diets is a rising obesity rate among children. In the 1970s, the childhood obesity rate was five percent of children (2-19 years old). The obesity rates doubled in the 1980s and by 2008 16.9% of children were obese (Grossklavs and Marvlesin). The percentage of obese children has more than tripled in the last 40 years. The growing epidemic is dangerous and alarming. There are many factors that contribute to the dramatic rise of obesity children. As obesity has grown, so has the fast food industry. “Between 1977 and 1995, the percentage of meals and snacks eaten at fast food restaurants doubled,” (...
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
When fast food became more available and popular the impact lead directly to skyrocketing childhood obesity rates. “The rate of obesity among American children is twice as high as it was in the late 1970’s.” The fast food production pattern is so efficient and easy to access, it’s a common food choice, especially for kids. The fast food industry actually markets towards children by using tactics like putting toys in their meals, creating play areas in their restaurants, and many other things. Because of kids constantly wanting fast food, Schlosser tells us “We’ve got the fattest, least fit generation of kids
In the book Fast Food Nation, Eric Schlosser writes about the fast food industry. Schlosser tells the story of J.R. Simplot, the man behind McDonald’s source for potatoes. He started his own business right out of the eighth grade, after dropping out. He started out small but eventually became one of the riches men in America. He owned then 160 acres of land to start off this business. He sold his potatoes to companies at first all natural. But he soon discovered that if you dry out the food it will keep for longer, more companies then bought from him. Then in the 1950's he found out about freezing them, and the method of frozen food. McDonald’s started buying and selling Simplot fries. The customers seemed to like it, they didn't mind the change or even realize it. As a result though from freezing the potatoes, they lost a lot of the natural flavors. Companies began cooking their food in a high percentage of animal fat to capture that flavor, but soon they switched. They traded beef fat for more chemicals. The fries flavor all depends on the chemicals, it is all fake, and there is even more saturated fat from their fries than in their burgers.
Obesity is an epidemic in America, greatly impacting youth, the health care system, and economically vulnerable populations. Among all of the high-income countries in the world, obesity rates remain the highest in the US. According to Harvard, US obesity rates have more than doubled since 1980, although they have remained the same since 2003. (Harvard School of Public Health) Approximately 31.9% of children and adolescents from the ages of 2 to 19 are obese or overweight (NPLAN), while roughly 69% of adults fall into the category of overweight or obese. (Harvard School of Public Health) With obesity rates this high, America is facing a huge crisis that could become greater in the future. In order to understand the issue of Obesity in America it is important to evaluate the extent to which the problem effects large populations of children and adults and how the fast food industry has served as one of the major causes of this epidemic.
Childhood obesity epidemic, one of the most detrimental disorders, has maximized social and economical challenges faced by Americans in the 21st century. The United States of America has been always placed in the top-10 most obese countries, a list not be so proud about. Poor dietary habits at school due to consumption of competitive, unhealthy foods have resulted in escalating obesity thereby influencing a student’s performance in and outside school. As a major problem’s solution lies within finding its root, schools with the aid of governmental organizations, non-profit organizations, and institutions, have started to provide valid solutions in an attempt to reverse this epidemic. For instance one major attempt, by the Center of Disease Control (CDC) and the State Board of Education, to alleviate this problem in schools was the introduction of ‘sin-tax’. Schools’ taxed students on purchasing sugar-sweetened beverages but that was not quite successful, as it did not stop the affluent students to purchase high calorific beverages and only targeted students with a low socio-economic background. Thus, the most influential solution implemented by these governmental organizations’ that is responsible for decreasing childhood obesity by quite a large factor is improving school meals by increasing the nutrition standard. The United States Department of Agriculture (USDA) has taken mandatory mediation steps that involve eliminating the sales of competitive fast food and increasing the supply of high organic nutritious food that meets the USDA requirement thereby improving the nutrition standard. I believe schools, with the intervention of governmental agencies like the School Nutrition Dietary Assessment (SND...
In American society’s everyday busy life, fast food is a commonly consumed meal . You can drive down a single road and often find more than five fast food chains’ restaurants. In a society where people are always “on the go,” a cheeseburger meal with a large soda is very easy to grab, and inexpensive. Although people might think it’s just a hamburger and fries, do they really know what is in the food, and how it is going to affect their bodies. Fast food has become a dangerous billion dollar industry, and it is harmful for the consumers. Those who know the dangers need to inform the others that they are taking a risk by pulling into that drive through, and putting their health on the line. Fast food is harmful for an individual’s health
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
One out of every three Americans is obese, and the majority of these obese people in the United States have eaten regularly at fast food restaurants. As the obesity rate increases, the number of fast food restaurants goes up as well. Although it is not certain, many believe that obesity in the United States is correlated to eating fast food. Since the United States has the highest obesity rate out of any country, it is important for Americans to monitor the fast food industry that may be causing obesity. With the pressure to get things done in a timely manner, fast food has become a big necessity.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
It is said that fast food advertising is linked to rising childhood and teen obesity. The childhood obesity epidemic is a serious public health problem that increases morbidity, morality, and has substantial long-term economic and social costs (opposing viewpoints). Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed (opposing viewpoints). U.S. Surgeon General Richard Carmona said, “obesity is the fastest-growing cause of illness and death in the United States.” When I read this I was shocked. This is something that can change, but its up to ourselves to make that commitment. No one else has the power to do so but us. Did you know that treating obesity-related problems cost Americans $117 billion annually, that’s $420 per person (CQ Researcher).
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
Obesity is a big social issue in America. Due to the popularity of fast food and other unhealthy foods, more and more Americans are developing health diseases and disorders. We should be getting the correct daily nutrition amount, but because of our fast paced lifestyles we sometimes do not have enough time. Fast food restaurants make it possible to grab a meal and go. We often do not pay attention to the nutrition amount, but are simply looking for a quick bite to eat that will fulfill our hunger. Fast food is assisting in the increase of obesity in America (“Phrase” par.2).
Through Eric Schlosser’s book Fast Food Nation he examines the effects that fast food has impacted the world and the way it is affecting the people that are consuming it. As the fast food industry continues to grow throughout not only the United States but the whole world, marketing companies are always looking for ways to broaden the group of people that are interested in buying their product over another company’s. As a marketer for a fast food company it is essential to have a group of people that you can rely on to always buy the company’s product, to many fast food companies they found this group of people to be adolescents and children. Marketing groups specifically market their products to entice this group of people to lure them in. Food is an object that is needed for the survival of a human, but the type of food that humans chose to eat is also not always the best. Because fast food is so cheap and easily accessible just about everywhere you turn your head, many people resort to eating it even though it is very unhealthy. With these factors present, many adults have exposed their children to fast food at a young age, these parents do not always think about the long term effects of feeding their children fast food because they are so caught up in the moment of feeding their kids right then and there; they do not think about the health risks that can occur later as a result from eating fast food now.