Farmers Market Values By Mark Bittman Summary

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“There’s no better place to buy fruits and vegetables than at a farmers’ market. Period,” according to Mark Bittman (2014, p.1). This quote from the article “Farmers’ Market Values”, by Mark Bittman, is a strong statement that shows how he truly feels about farmers’ markets. The author is clearly stating that when a buyer wants produce that is fresh, delicious, and just plain good to eat, they need to go to a market. Throughout the article, he reiterates many times the importance of farmers’ markets. They are an oasis in the middle of New York City that allows buyers to purchase the freshness that they are looking for as if they lived in the country. Bittman writes the article in a way that makes the reader want to go out and buy from markets, …show more content…

The author is a credible writer because of various different reasons. Bittman attended Clark University; therefore, he is educated, and he also is a writer for New York Times, which is a very credible and highly respected website. The author uses other sources in his article that include farmers and business owners in the field of farmers’ markets; furthermore, this shows how he has done his research to be a reliable source. The intended audience for the article can be anyone who is buying groceries, interested in the benefits of buying local, or consumers who are skeptical of farmers’ markets. In the article, the author acts as if every community has a local farmers’ market. He does not address the issue that not every buyer has access to a market, and their only option may be to buy from a grocery store. However, he does describe the need to spread farmers’ markets across the nation and make them more readily available. With the intended audience in mind, Bittman structures and writes his article in a way to hook readers and persuade them into learning more about the local food …show more content…

Bittman starts the article by describing the benefits of markets and how they compare to grocery store prices. He addresses the big issue of farmers’ markets being more expensive at times, and he confirms at times they can be, but urges buyers to realize that the quality is much better compared to grocery stores. Bittman then continues the article to portray the hardships farmers go through to keep markets up and running. Mark Bittman (2014) states, “Farmers who come to market may be working 18 ¬hour days, or even longer, depending on the length of their drive. On top of this, to handle retail sales they’ve got to process a variety of forms of payment in addition to cash, from SNAP (food stamps) to credit cards to tokens” (p.2). Farmers put in a tremendous effort to keep markets running, and they deserve the recognition for doing so. Bittman concludes the article by encouraging consumers to give the markets a chance, and he recognizes that local food movement still has a long way to go. The language and the appeals that authors use affect the reader greatly on how they interpret the

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