Family Store Essay

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1. Company Profile

The company that we chose for the course Emerging markets is FamilyMart. FamilyMart is a convenience store which is open 24 hours per day, 7 days per week in means that they are also open on national holidays. FamilyMart offers many varieties in food, beverages, hygienic items, magazines, office supplies and basic medicines. The size of the stores of FamilyMart varies as they have big stores and small stores. The smaller stores are more for people who want to buy something small (like a bottle of water), and their bigger stores are for grocery shopping. Next to FamilyMart you have convenience stores with a similar concept named 7-Eleven and Lawson, which are their competitors. Their slogan is;

"FamilyMart, Where You Are One of the Family"

Whereas they want their customers feel and be treated like family. The company was first established at 1 September 1981, and as per February 2013 they have an estimated amount of 22,181 stores worldwide (including franchise stores). FamilyMart has mainly focused in Asia, however in 2005 FamilyMart decided to expand their stores to the United States, whereas they opened their first store in Los Angeles under the name Famima!! Short after, they opened 9 stores in the Unites States. In 2010 they were planning to expand with 10 stores, however due to the bad economic situation in the United States, they decided to put it on “freeze”.
2. VRIO Framework of Family Mart

VALUABLE? RARE? COSTLY TO IMITATE? FIRM PERFORMANCE
No No Yes Consistency above average

2.1 Valuable/Rare
As was known, FamilyMart is the convenience store that sells all kinds of goods that satisfy all the needs of people's daily life. In this case, the goods that FamilyMart purchases from suppliers wo...

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...top three nations in the Latin America region when it comes to technology and Internet penetration” (STAFF, 2010). Panama has thrown Chile from his second place and has grown a lot within the wireless section.
3.5 Environmental
Panama is 75,517 km² big with 2210 km² of surface waters, which makes it a total of 78,200 km² big. As states before, Panama has 9 provinces which can be seen at the political part and can be found in Central America whereas Panama City is the capital city of the country. Environment of Panama has a lot to do with its economic success and stability. It is of course located at the thinnest part of the American continent and has built a canal to take advantage of their location. To further encourage foreign investment and economic development for the country, the government has also set up the Colon Free zone, right next to the Panama Canal.

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