Evaluation Essay On Football

482 Words1 Page

Over the years there have been very few products that I have stuck with and I’m loyal to. One of the main ones would have to be FIFA the video game. This is a game made by EA Sports that has been around since 1993. They make a new game every year where they update the game in many aspects. The first time I had the game was in 1999. My parents bought me the game for Nintendo 64 and I vaguely remember playing it with my brother. I’ve had every FIFA since and when I was kid I would usually get it on Christmas. Over the years it just became a family tradition. Once I could get job I even began to spend my own money to buy the game. The loyalty towards the game stems partially from my childhood. It brings this sort of nostalgic feeling. However, …show more content…

A lot of this criticism in the past came from the fact that they were not engage with the community. However, this has changed in the past years. They have been incredibly active on social media. They have also heavily listened to community concerns and actually change aspects of the game based on it. Another aspect I really enjoy from FIFA is their advertising. They have partnerships with big names in the soccer world. Thus, there commercials are high quality and almost always go viral. Most of these ads come in a very specific time of year which is usually around September 1st. They line up with the start of soccer leagues around the world. In way this time of the year, for soccer fans, feels like the way the holiday season feels. Overall, FIFA has a lot of positives in advertising as well with the product, however, regardless of all that I’m at the stage that no matter what, I have to buy the new version. It has become a must have that I don’t even bother to think about it. The only way that that would change would be if the competitor completely beat FIFA in all aspects of the game. Their biggest hurdle would be the licenses of teams since FIFA has mostly monopolize the big clubs, and even then, it would not be enough. Knowing this my customer lifetime value would be around $600. This the price of the game $60 * 10 years. This value is basically guaranteed for

More about Evaluation Essay On Football

Open Document