Euro Disneyland

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Recommended: Introduction to managing cultural diversity in the workplace

Euro Disney is a one of the largest companies in Europe. It operates several business entities in the region among them the Disneyland Resort Paris. The site comprises of several components such as the discovery land, fantasyland, adventure land, frontier land and main street USA. The company also encompasses of a 27-hole golf course, Disney village, 68 restaurants, seven hotels, two convention centers and 52 boutiques. The company opened for operation in the late march 1992 for the employees. The presses were later formally invited to the company on April 11th 1992 and on April 12th 1992 for the visitors. The company enjoyed enormous profits but later incurred losses (St. James press, 2004).

Question 1: Using Hofstede’s cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France?

Since we are living in the global age, people from different cultures meet in the work place. For this reason, Hofstede developed an understanding of the workplace values globally. There are several dimensions of cultural diversity among them; building connection between people, structuring projects, motivating people, and developing strategy among others. These diversities arise due to the fact that what works in one location may or may not work somewhere else. The dimensions developed by Dr. Geert Hefstede are a globally recognized standard. He developed the standard from research from employees from different countries but working for the same organization (St. James press, 2004).

Using the Hefstede cultural dimension with reference to France and the United States, there are several cultural differences. This is in consideration to the Euro Disneyland Company. The dimension comp...

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Chart.Com, (2011). Trompenaars And Hampden-Turner. Retrieved from:

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John W Bing, (2011).The Use and Misuse of Questionnaires in Intercultural Training. Retrieved

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http://www.itapintl.com/facultyandresources/articlelibrarymain/the-use-and-misuse-of-questionnaires-in-intercultural-training.html

Lyn Burgoyne, (1995). Walt Disney Company’s Euro Disneyland Venture. Retrieved from:

http://www.hiddenmickeys.org/Paris/English/LynEuroDisney.html

Hill, Charles W.L, (2000). Disney In France. International Business, Competing In the Global

Market Place. Retrieved from:

http://web.efzg.hr/dok/UMK/Case%20DISNEY%20Hill.pdf

Big seeker, (2009).Euro Disney. Retrieved from:

http://bigseeker.blogspot.com/

USC Marshall, (2011).Global Market Place. Retrieved from:

http://www.consumerpsychologist.com/international_marketing.html

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