Ethos, Pathos And Emotional Adverts In The Public Service Announcement?

Domestic violence advertisements regularly appear in today’s media. The topic is a live issue in the world, causing various messages to be produced. Advertisements can evoke multiple responses: Emotional, thought provoking, or ethical reactions. Advertisers use rhetorical appeals to capture its audiences’ attention. Three rhetorical appeals commonly used are Ethos, Pathos, and Logos. In a photo shopped CoverGirl ad, an argument is presented concerning CoverGirl’s continuation to be the beauty sponsor of the NFL. The only change in the new ad is the model’s makeup design. Now the model looks to have been hit. This is directed towards the NFL’s controversy about Ray Rice and other football players having committed domestic violence. Each of the

It’s significantly portrayed in Public Service Announcements. “An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer 's point of view--to feel what the writer feels” (A General Summary of Aristotle 's Appeals). Examples of Pathos include visual images or words that inspire empathy and compassion. The black eye on the women produces an emotion from the audience because they feel guilty. If someone sees the ad, an aesthetic response will come about and they’ll possibly express their opinion on social media or to their peers. Another example is powerful words that increase emotion. “Get Your Game Face On” is the slogan in the original ad. By adding the black eye on the model and keeping the same phrase, the reaction comes off egregious because it doesn’t really advocate a black eye is a person’s “game

In the ad, one assumption made is by supporting the NFL and CoverGirl, you approve of football players abusing their partners. Another generalization is all women wear makeup, get physically abused, and they’re the only to be victimized. The ad cannot support the claims made, but the audience accepts these statements are true.
False analogy can be used to put two things together that don’t resemble one another and claim one is comparable the other. In the ad, the analogy states a game face is equal to having a black eye. Although the two aren’t alike, #COVERGIRLCOTT creates faulty reasoning to their audience. The audience will now believe playing football is the same as being abused, and that’s not something they’d want to