Ethical Considerations in Marketing, Product Safety, and Intellectual Property

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Ethical Considerations in Marketing, Product Safety, and Intellectual Property

I will discuss three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product .I will Argue for or against Direct-to-Consumer (DTC) marketing by drug companies Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies.Decide whether PharmaCARE’s use of Colberian intellectual property would be ethical in accordance with:den Utilitarianism,Deontology,Virtue ethics,Ethics of care and my own moral / ethical compass.Then , I will Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property while co-opting intellectual property in Colberia.Suggest at least three (3) ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment.Compare PharmaCARE’s actions with those of at least one (1) real-world company whose creativity in skirting legal technicalities led to ethical lapses and financial loss.Determine the success PharmaCARE and WellCo shareholders would have in suits against the companies.Determine whether or not PharmaCARE lives up to its brand. Support the response.

Ehical means different things to differnet people always. However is ususally the sense of societal right and wrong. Marketing and advertisement is the key to the success of ones business. Business has an legal responsibility to ensure that any true and not deceptive, and donot break the law. Some ethical issues are discriminations, priva...

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...al responsibility. Pharma was selling their product in large quantities even though it was compounding pharmacie. CompCARE encouraged doctors to fax the list of the bogus patients. After the discovery that one of its products seemed to cause heart attacks, they ignored the complaints and still continued to file large orders instead of inspecting on the cause of the problem and to find ways to curb all that.. Their brand name and reputation cannot be recovered by going to their local store and getting another one.

Conclusion

There are so many federal laws that affect marketing and product safety. It can fall into many categories of regulatory activity and we must be knowledgeable if we are to protect the consumer as well as the organization. Bussiness has to mind ful when advertising because heri ads can be unethical and they can face many legal issues.

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