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Internal and external factors affecting business
Internal and external factors affecting business
Internal and external factors of organizations
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A company’s strategies are the actions that facilitate a company to meet its objectives. These objectives are what is needed to be achieved in order to attain goals. Vodafone has established five long-term strategic objectives for the company. The telecommunication company main strategic objective is to maximize profits in Europe as well as cut down on costs. Profits can be an incentive for investors to take the risks of getting a hold of dividends of the company.
Another company plan or objective is to grow in emerging markets. This either means growth in sales or by growth in market share. There are many benefits for growth in the emerging markets. This includes benefiting from economies of scale, market gain, and reduced risks.
Being a large company, Vodafone is able to benefit from economies of scales such as having the ability to borrow money from banks at a low cost. Also, being able to benefit from economies of scales includes having low production cost, therefore making their prices competitive. Gaining market power means that the company may be able to maximize profits through high prices. Finally, being involved in different markets means that Vodafone enjoys reduced risks, so if doing business in one market isn’t successful, there are other markets to continue operations.
Vodafone also has an objective to satisfy its customer’s needs and extend through innovation. This may help the company stay competitive. In addition to competition, it allows the company to have a strong and reputable company image. This can be an attraction for high-level employees.
The final strategic objectives of the company is to maximize returns through managing Vodafone’s portfolio, as well as support Vodafone’s strategy through ‘align...
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...sm in achieving the strategic goals of the company.
• Understand the potential advantages and disadvantages of the MNC unit in terms of its structure, staff and HR.
• Understand how to approach decision-making and understand their circumstances.
• Understand the external environment carefully.
• Recognize and communicate the importance of planning in achieving overall company success.
Organization design is important to the long-term performance of the company. The increased demand for quality has an effect on the pressure level faced by Nick to listen to their customers. This pressure has an immediate effect on the efficiency and effectiveness of the business units of the company. To be an effective leader, Nick needs to have competence so that he is prepared to cope with the demands of customers and to cope with the business unit environment and its pressures.
Breaking into new markets helps the company grow and brings in new customers, which leads to higher profit margins.
a. Basically, corporation strategy demonstrates a corporation’s overall direction in the light of its general mindset toward growth and the management of its businesses and product portfolios. There are three crucial categories, which are stability, growth, and retrenchment, that involve within corporation strategy. Additionally, business strategy often occurs at the business unit or product level, and it highlights the improvement of the competitive position of a company’s products and service in the particular market segment served by the business unit. Competitive and cooperative strategies are two main categories that match within business strategy. Furthermore, functional strategy is the method that through a functional area to
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Moreover, Ansoff suggested some main direction that companies should follow to develop market and product conditions. The market development and differentiation strategies suggest that in order to increase sales, WRSX have to offer their services in new developing markets such as China or India. The strategy for market development gives the opportunity to expand their service in order to attract competitors' clients and to expand in unreached markets (Barry, Witcher and Chau, 2010). Potential solution could be acquisition of UK agency competitor to assist WRSX to enter new market quicker and smoother go through the barriers of entry such as government regulations and different culture.
Corporation like Sprint Wireless provider industry which provides cell phone coverage and data. Sprint is one of the largest corporations in the U.S with competitors such as Verizon and AT&T. Sprint has a lot of control in the wireless provider market. Being Independent Corporation, still has to considerate the reactions of their competitors before making business decisions such as chan...
... telecommunications market. This competition is great for a community because it brings diversity and variety into an area. In order for customers to be satisfied it is crucial to offer products and services at an affordable price—this is driven by competition.
Developing emerging markets: new potential markets like Thailand, Turkey, Mongolia, Egypt and many other potential countries will be the way to succeed in the future because developed economies are already having high competition. EMEIA (Europe, Middle East, India and Africa) & Asia Pacific has a growth rate is 17-18% (2014) only. Penetrating in these markets can increase their revenue.
To give customers more flexibility through decreasing the price of its handset, changing the length of the O2 contract and offering customers more options
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.
A successful business strategy will identify changes in the external trends in the market place. Plan out what the company’s future direction is. Set out the goals for the management team. It will identify a vision of where the company wants to be in the future. Keep all employees informed of the direction of the company.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
Vodafone 3G has started its operations for 3G services in Bijapur. A study is being conducted for Vodafone to analysis the consumer characteristics, consumer behaviour, preferences and an analysis of competitors in this segment. The study will help Vodafone to understand the changes to be incorporated in the plans and schemes currently being offered by the company. The characteristics and features offered presently have to be transitioned or enhanced to improve the sales for the 3G services of Vodafone since currently Docomo and Airtel are a major competitor and on comparative basis it is important to adopt changes and increase the opportunity or market potential of Vodafone 3G
Covering sixty-three nations, the vital union will see Vodafone Global Enterprise supply about 50,000 Unilever workers with gadgets, network and Managed Mobile Services, which will enhance the conventional path and direction of Unilever's portable interchanges spend, upgrading cost efficiency and effectiveness in relation to the delivering of products and services. Vodafone Global Enterprise deals with the correspondence demands and needs of its clients in relation to the agreement, Vodafone will likewise supply services to Unilever with important information on the most proficient method to increase more prominent upper hand through conveying inventive versatile arrangements. Likewise, Vodafone will give key guidance on new patterns, for example, the successful administration of purchaser gadgets and applications in the working environment. Vodafone and Unilever will work a graduate learner trade project to empower further versatile development in the work environment. To rearrange the administration of Unilever's versatile interchanges, Vodafone will send a variety of arrangements including Vodafone Telecoms Management, a completely facilitated and oversaw administration intended to eliminate various operational issues. Supported by Vodafone's worldwide backing and administration level understandings, Vodafone Telecoms Management will give Unilever more prominent perceivability and administration control over its telecoms consumption, and additionally enhance the nature of administration conveyed to representatives. (Technology Marketing Corporation,
Before starting any business you should consider its objectives, in order to develop a strategy. It is the strategy that lays out how the objectives will be achieved and determines deadlines for achieving them. If and when the goals are reached the business will be successful.