Essay On Unilever

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Recommended: The potential market of Unilever

Task: 11(Lo 4.1)
Plan marketing mixes for two different segments in consumer markets.

Unilever is one of the worlds largest consumer product companies and world market leader. It is also leading suppliers of food, home and personal care product with sales in all over the country.

Fast Moving Consumer Goods (FMCG)
Fast moving consumer goods product are relatively low cost and don’t require a lot of time and financial investment to purchase. Profit of individual product FMCG product is less.
FMCG is a classification and wide range of frequently purchased consumer products are toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents and other non-durables products.
Unilever is a fast moving consumer goods company. Unilever provided goods for consumer non-durable product. They are frequently purchased consumer product are toiletries, soaps, cosmetics, toothpaste and other products.
Unilever building powerful brands and achieving a high level distribution. It is a global company. Unilever have powerful supply chain market. Unilever supply chain is the interrelated collection of process and resources. It includes supplier, manufacturers, distributors, wholesaler lead up to delivery to the final customer.

Marketing mix plan:
Product plan: Product planning is mostly important of marketing mix planning. The product must be provide value for the customer. It also have good quality of product. Product planning depends on market research and consumer research.

Price plan: Price planning is a main thing for product and grow up business. Price depends mainly product quality. Customer will assume a higher quality product.

Place plan: place is important for product surveys for customer. It also surveys one place...

... middle of paper ...

...rket have goals.
Product purchased (Derived demand)
Consumer market is origin of product demand. Derived demand means is direct demand. Product is usually less technical and complex. Organizational product demand is based on the demand. products often require technical expertise.
Buying process:
Both markets follow the same buying process. such as information search, alternative evaluation, purchase decision. both market a committee or several people often are involved in every buying process.
Marketing methods:
Salespeople directly marketing on organizational market. They marketing face to face. Marketing material is more technical and more focuses.

Distribution:
Distribution channels are used to reach as many people and consumer market.
For example: a product producer will use physical retailer store, online retailer store to show number of product for consumer.

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