Essay On Supercar

2589 Words6 Pages

Theisen Chang
STS325
5/6/14
Final Paper
The Saleen S7: Americas’ Supercar

Perhaps well before late automotive reviewer, L.J.K Setright of the Daily Telegraph, first coined the term supercar, such collaborative effort as Ferrari, Lamborghini, and Porsche have established the paradigm of the supercar. The supercar is a high-end race-ready production car, a mark of status and exclusivity, and traditionally, European in origin. Their clean lines and subtle flares reflect the motor sport lineages, most of which date back to the beginning of the automobile. The concept of the supercar was largely uncomfortable in America at the beginning of the 20th century but has since become a 21st century status icon for the wealthy. Then, in the year 2000, Saleen unveiled its half million-dollar S7 coupe. Before this, there has always been controversy over what can be considered a supercar in American manufacturing. I will explain why there was hesitation towards an American supercar by contrasting the early automotive culture of America and Europe. The cultural paradigms set in early European and American automotive history naturally created a polarizing car culture that resisted an American supercar. The S7 is a localized definition that changed this paradigm within car culture.
Phil Frank of Phil Frank Design, LLC, designed the car with a few traits similar to those found on the paradigms of the supercar class. The S7 features a slim profile, quintessential engine layout, Aston Martin style headlights, and Ferrari style taillights. These trait similarities are the most interesting as they indicate an international influence not brought upon by physics and technical limitations but by car culture. The S7 developed into a supercar because the...

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...pg 23)
• This contributed to lack of community development
• In the 1920’s polarization between European and American car manufactures increased because European had higher gas taxes and narrow road thus they focused on small efficient cars.
• “Interstate highway system was an integral part of one of the key social trends of the 1950s and 1960s; the relocation of a substantial part of American population to the suburbs.” (Volti pg. 131)
• Televisions have a huge role in shaping sociological factors of racing. Supercars and racing have always been tied together to give car legitimacy in the market. (Altheide pg. 3)
• Racing provides means of symbolically interacting with and/or dominating technology that seems to overwhelm man elsewhere. (Barendse pg 15)
• European racing was dominating and supported by the wealthy so its support doesn’t compare to that of the US.

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