Essay On Sephora

1490 Words3 Pages

According to Michelle Phan, “Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside.” There is a place that helps women, men, transgenders, and etc. to express who they are. At this place, beauty is created and bought. Beauty is never destroyed, but it is enhanced. People will spend all of their time and energy at this store. This is where girls make the transition to womanhood. This beautiful place is Sephora.
Sephora is quite an interesting name. The name Sephora is a combination of two words. The first part of the name is a Greek word Sephos which means beauty (Hopp). The second is the part of the name is Zipporah who, according to the Bible, was the wife of Moses known for her …show more content…

(Sephora). In 2003, Sephora started its Beauty Insider Program (Schwanke). The Beauty Insider Program allows customers to earn points while they shop with Sephora. During this time, Sephora was expanding their company. Sephora opened in Toronto, Canada in 2003 (Sephora). Sephora has expanded wide but continues to expand. The company partnered with JCPenney in 2006 (Loeb). The concept behind Sephora partnering with JCPenney is a store within a store. There are Sephora locations in over 574 JCPenney stores across the country ( Sephora). Sephora wanted to assist their customers in picking accurate shades of foundations, concealer, etc. The company teamed with Pantone in 2013 with a product called Color IQ (Schwanke). Color IQ gives you a list of shades and brands that will compliment your skin tone. Sephora is all about satisfying their …show more content…

Sephora allows staff members to move forward in the company. To move forward, Sephora’s staff members have to play an active role. Sephora wants employees to take a risk, even if you make a mistake they want you to learn from that mistake. When moving up in the company, Sephora encourages employers to take others with them to share the success. Sephora wants to help develop workers and continue developing the Sephora community. Sephora is one of the number one cosmetic stores. It is a wonderful store to walk into and experience the full beauty treatment. Sephora has plenty products that carry the needs for all customers. Sephora educates customers how to use products and help them decide which makeup works for them. Sephora welcomes everyone, no matter your gender or sex orientation. Sephora not only takes care of their customers, but they also take care of their employees. They give their employees good health coverage and work benefits. Sephora is fabulous, enjoyable place to

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