Essay On Royal Mail

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Prior to designing and strategizing a campaign for Royal Mail, with the aim to increase the direct market communication of the specified target market. We must initially consider the position of Royal Mail within their own market space, the market itself and its consumers, primarily of a B2B nature, however analysis of the relationship of B2C exchanges within the market also give a good indication of reasoning behind wider changes. 5 Forces Framework Firstly, we consider macro-economic factors of the market in which Royal Mail exists, a robust framework for analysis of this kind is the Porters 5 forces of competitive analysis tool, to give an overall wide scale view of the sector (Porter, 1979). The framework considers 5 critical elements which affect the market, which will be analysed individually. …show more content…

This provides Little loyalty as choice is mainly based on price and service only; Royal mail tends to have best price and best service. Supplier Power -Low Royal mail are the main competitor in the uk, therefore suppliers have little options of not working with them due to the large market share held. The number of suppliers of the key input. Royal mail has 5000 suppliers they work with in the UK giving a wide range of options for royal mail to pick and choose. (royal mail, 2017) The service and products offer by suppliers are not unique and available elsewhere. This means s Suppliers have little strengths or control over the companies they supply due to a wide range of alternate suppliers Additionally, the cost of switching from one supplier to another is relatively low as suppliers likely work with multiple companies and those companies work with multiple suppliers. Competitive Rivalry - Medium The industry is monopolised in the UK by Royal Mail by a considerable share

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