Essay On Nike

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A New World of Sports
Nike started a world-wide phenomenon involving the progression of athletic shoes from starting out as non-practical and heavy to a lightweight and efficient shoe. Beginning in the 1950s, Nike’s first mission was to create a shoe which allowed athletes to compete better and more comfortably. With their long lines of athletic footwear, Nike has allowed people to not only become better athletes, but has encouraged them to begin a healthier lifestyle through affordable and even fashionable shoes.
Nike began with the help of two very innovative men: Bill Bowerman and Phil Knight. Bowerman was the University of Oregon’s track and field coach. He often tested different track surfaces in hope of making a better running shoe for his team. However, manufacturers at the time ignored his ideas, so Bowerman began creating shoes on his own for his runners at Oregon. Knight had been a member of Oregon’s track team in 1955 and later he earned his MBA in finance from Stanford University. During his education, Knight wrote a paper about designing and selling track shoes. After...

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