Essay On Beyonce

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Beyoncé Knowles is one of the most popular entertainers today. With a plethora of awards and nominations, Beyoncé has taken over the world one venture at a time. She is a phenomenal artist and business woman at the height of her career. She is a brand of her own and markets that brand effectively to the masses. Beyoncé is a marketing powerhouse with a span of international influence crossing boundaries unsafe for men to walk. This essay will reveal the marketing strategies enacted the mega superstar, Beyoncé.
Beyoncé Giselle Knowles was born in Houston, TX on September 4th, 1981. She began her career as a young child singing in local talent shows and in the all-girls group “Girl’s Tyme. She captured the public’s eye as the lead singer of the musical group “Destiny’s Child’. …show more content…

Beyoncé first debuted the single during the 2016 Super Bowl Halftime Show live in front of over a million people. The introduction of the secret song in such a big way is an explosive method of informing her target market of new developments within the brand. Formation promotes and publicizes the cause of black lives matter; the survivors of Hurricane Katrina, and feminism. Elle magazines says that “ Beyoncé declared herself an artist willing to use her power to provoke difficult but necessary conversations about the most fraught topics in American life”. Dressed in black leather resembling the Black Panther party of the 70’s, Beyoncé and her dancers owned the largest platform available for a political agenda. Days later Beyoncé released the video for Formation. The video served as a reminder of the pop starts position to her fans and critics. This video acts as an unpaid presentation of ideas that are considered to be controversial and not readily discussed in society anymore. Promotion’s ability to influence the masses depends on the source. Beyoncé is a trusted source amongst her legions of

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