Essay On Augmented Reality

1041 Words3 Pages

Augmented Reality challenged the dealers and producers to provide the customers with an interactive experience for shopping. LEGO was one such company that was successful in creating such an application. They created an augmented reality application, such that when it when the customer places the product in front of this machine, they could see the packaging of the desired model and also view a virtual 3D view of what it would look like when it is completed. This application is created using 2nd generation Intel core i7 processors which power the Digital Box Kiosks, which in turn produces striking 3D details of the products. This LEGO Digital Box Kiosks are available in all LEGO stores and also other large toy stores (Metaio GmbH, 2010).

Augmented Reality has been used in the field of mobile advertising also. Aurasma is one such application. This was launched in 2011. This application made use of image recognition. Here the content is hovered over the newspaper or magazine, which has 2D content or videos (Cellan-Jones, 2011).

Ramblib et al. made a statement in their paper that “a static reading experience can be converted into a dynamic, fun and engaging reading experiences for children, with the help of augmented reality. This is done by the integration of augmented reality into a physical book”. (Ramblib et al., 2012). In this paper, a physical story book is made much more interactive for the kids, with the application of augmented reality. It involves the pages of the book with graphic contents, animations and audios.
Tomi and Ramblib Awang Rambili describes in their paper the development of an education story book for the kids which is interactive and is it based on augmented reality. They took the story of “the thirsty crow...

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... that are being offered and through the advancement, it is possible to expand the scope of augmented reality to a much wider area.

Optical Character Recognition (OCR)
According to a particular source (Jim 2012, p 434), The University of Illinois is planning on developing an application that would help their students to use their mobile phones, to scan any matter and find out more resources for that topic in the library, using that very same application itself. The main purpose of this application would permit the students to scan the page or contents of the book, and the app would in turn provide them with a list of resources where they could refer.

This application, with the help of OCR compares and checks with the database, and sees if there is any match to the resource searched for and provides the user with the relevant information on the mobile phone.

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