Environmental concerns and aesthetics in ecocinema

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Ecological problems have drawn attention from all over the world. With the prevalence of global environmental crisis resulted from rapid development of science and technology, political filed has responded to the issue by issuing some policies; social field has responded to the issue by organizing some activities to evoke the public’s environmental consciousness. As the leader of people’s spiritual trend, ecocinema has also reflected and considered environmental crisis, such as global warming and biological diversity. Ecocinema represents the relationship between human beings and the nature from the macroscopic point of view. Films such as the day after tomorrow, FernGully and Avatar use different approaches to reconstruct the ecological consciousness of the public with visual representation of the nature as the subject. Environmental films are full of aesthetic values in the form, scenes as well as the theme and content. However, film practices also damage the environment when they promote environmental protection. Ways of the ecocinema to represent environmental concerns Films concerning environmental crisis and ecological issues have become more and more popular. Some of them focus on the ecological issue of a specific district and some of them represent the issues from the macroscopic point of view. Different representational practices have been used in the environmental films, such as the visualization of the environment and the reflection on the environment based on the real situation and the imagination. The first approach of environmental films is the nature documentary. As an article medium, the nature documentary represents the real nature for the public in a direct way. For example, the blue planet is a nature docum... ... middle of paper ... ...University of Exeter Press, 2000. Print. Jermyn, Diane. “High tech plays lead role at visual effects film.” The Global and Mail. 16 Nov. 2009. Web. 5 Jun. 2014. Koch, Wendy. “James Cameron sees Avatar as cautionary environmental tale.” USA Today. 03 Jan. 2010. Web. 4 Jun. 2014. Orad, Michael. “The Greenhouse Warming Hype of the Movie The Day After Tomorrow.” Acts & Facts. 33.7 (2004). Web.4 Jun. 2014. Rust, Stephen; Monani, Salma; and Cubitt, Sean, Eds. Ecocinema Theory and Practice. New York: Routledge, 2013. Print. Starosielski, Nicole. “Movements that are drawn’: A history of environmental animation from The Lorax to FernGully to Avatar.” International Communication Gazette, (February 2011): 145-163. Yin, Da. “Green cinema.” First Financial Daily. 21 Jun. 2008: B01. Print. “Zero Waste Productions: WOZ Productions Case Study.” One World Consulting Ltd. N.d.

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