Entrepreneurship Case Study

THREE PILLARS OF THE COLLEGE OF BUSINESS

LYDIA DWUMA

GRAND CANYON UNIVERSITY

ALAN GUTHRIE

UNUV 504 INTRODUCTION TO GRADUATE STUDIES IN THE COLLEGE OF BUSINESS

THREE PILLARS OF THE COLLEGE OF BUSINESS

Entrepreneurship has taken diverse views since its discovery in commerce. People had varied notions as to what it entails and the characteristics an individual needs to have to be called an entrepreneur. The concept of entrepreneurship is seen as the process of uncovering and developing an opportunity to create value through innovation and seizing that opportunity without regard to either resources (human and capital) or the location of the entrepreneur – in a new or existing company (Churchill, 2003). Entrepreneurship is the willingness

It also involves opportunity recognition and being able to define the scope of the opportunity. Entrepreneurship requires a distinctive business notion that takes the form of a product, process or service. Entrepreneurship entails a window of opportunity within which the concept can be successfully capitalized on. The concept is very vulnerable in the formative stage, and that require adaptation over time. In entrepreneurship, the entrepreneur takes the risk involved in his decisions. The entrepreneur cannot make errors that could mean instant failure. Last but not least is that the entrepreneur owns the concept and business. The concept of entrepreneurship will give me knowledge and the technical know-how of operating on the entrepreneurship level. Entrepreneurship concepts do not primarily hold my career right now. However, in the near future if I make up my mind to set up my health care center, I already have the knowledge of how the system works. This knowledge can be acquired through my service to the companies in which I will be

This benefits any company because innovation implementation requires the linking of individuals learning process to the innovation strategy needed to establish. It is necessary for companies to spread their demystification of innovation through their organizational cultural diversity. With the understanding of individual’s roles in multiple innovation implementations, the company should be able to balance the creativity that creates new ideas with discipline that recognizes the company’s mission for market