Entrepreneurship Case Study

813 Words2 Pages

An entrepreneur with no strategic plan is a dreamer (Martin Zwilling).
I will shortly start my undergraduate degree in international business with a major in entrepreneurship at EBS.
My long-term goal after completing my studies, is to join the family business. In this essay, therefore, I will discuss two entrepreneurial strategies between which successful family businesses must often choose sooner or later: going public versus remaining private.
Before going into the details of either strategy, however, it is essential to clarify the importance of strategy in entrepreneurship.
When embarking on a new venture, managing and existing business or trying to increase the success of a company, it is important to be aware that entrepreneurships not just about being innovative and taking chances.
In order to succeed, an entrepreneur needs to develop appropriate strategies, identify and select the best methods and vehicles to put strategies into action and obtain knowledge and support to make the right decisions. But what is entrepreneurial strategy?
Going public is the “process by which a privately held company first offers shares of stock to the public. This is often done from an Initial Public Offering (IPO)”. (Kappes, 2012)
This process involves hiring an investment bank to assist in the transition complete a registration process with the responsible security authorities, undertake a financial road show, which is “a series of meetings across different cities in which top executives from a company have the opportunity to talk with current or potential investors”, and, as a final step, launch the IPO on the stock market. (David)
On the other hand, “a privately held company is a business company owned by a relatively small number ...

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...and for the company’s shares thus enhancing the company’s value. Moreover, in a public company, employees can become shareholders and participate in the ownership of the company they work for, which positively affect performance, production and, ultimately, the company’s success.
To conclude, in my opinion, both strategic approaches offer advantages and disadvantages. A lot depends on the size, financial conditions and future goals of a specific company. As a result, before making any decision, an entrepreneur will have to accurately assess the impact of either strategy, determining, for example, - with the help of consultants and advisors, if necessary -whether going public is the right choice in view of the challenges the process poses or if the prospect of larger investment opportunities, further transparency and prestige may be worth taking the risk. (912 words)

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