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Society demands on beauty
How does advertising affect children's health
Effects of media on perceptions of body image
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billboards and magazines, as well as social media to reach a wider audience. Advertising is impossible to avoid – and therefore the unrealistic expectations of advertisers. Teenagers see extremely skinny models every day in shop window posters and on television screens, which is sure to lead them to aspire to this body image. And this effect is negative and can be harmful, particularly for developing teenagers. This makes the subject worthy of investigation. The consequences of wanting to be so thin leads to a negative body image and its effects, such as eating disorders, affects society as unhealthy attitudes damage teenagers. Low confidence and a lack of self-worth are just a few of the consequences of a negative body image, and these traits …show more content…
And therefore the rising influence of the advertising through traditional methods but especially through social media, must be acknowledged. As Caroline Nokes, a British Member of Parliament said, “Social media networks are the primary way young people communicate and their main channel to the outside world” which highlights to us how important social media is to teenagers, and therefore how influential it can be when used by advertisers.
Exposure of teenagers to advertising in the West has increased greatly and also contributes to the rising influence of the media. In society women are exposed to advertising showing thin models on a daily basis. Whether during television breaks or the world’s largest billboard in Times Square, New York City, advertising from the media is inescapable today. It was reported that a person will receive over 250,000 commercial messages per year – by the age of just 17. A study in 2009 states that 71% of people look at roadside billboards when travelling, while 37% of people said they always looked at an advertisement. In America, children aged 2-11 see on average 25,600 adverts per year - and 40% of that exposure is from television shows aimed at an adult audience . This means that young children are already seeing messages meant for adults, not only on traditional methods of advertising, but also on television. If a child is always surrounded by adverts promoting the thin body type, that is what they will want as well, causing a negative body
These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direct and indirect influence on the developing body image of young girls.... ... middle of paper ...
The media uses means such as social media, magazines, and television to influence people, specifically teenagers. Adolescence can be a confusing time for everyone, but teenage girls are more vulnerable to their influence due to their emotional maturity. Although girls currently believe that this impossible body image is expected of them, they develop eating disorders because of it. For example, the Victoria's secret fashion show and underwear commercials help set up the impossible beauty standard all girls and women are trying to achieve. Those models live by a strict diet and exercise routine plus their photos are manipulated in order to look the way they do. If models don't look thin enough, they will “frequently have collarbones, ribs, and even hips erased to make them look thinner (Body Image-Photo Manipulation).” Magazines are also a huge part of media's influence. It is common to find teenage girls reading fashion magazines. One issue of the popular magazine, Vogue, “was found to contain 144 manipulated images, including the cover (Body Image-Photo Manipulation).” It is normal to be conce...
Research shows “that regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenage years” (“Children, Adolescents and the Media”), when they read beauty magazines they read articles and tips of how to look better and they try to them all to look and feel better about themselves. Research shows that “more than three-quarters of girls repot that television influenced their body image” (Mascarelli). Social media influences how we act and what we do Amanda Swartz once stated “Social media and mass media influence the way we react and interact with our world and potentially influence the perception of our own body image” (Mulliniks). In today’s worlds there are more ways to access websites to promote body image as a positive thing, “On the internet, there are now more than 100 pro anorexia websites that not only encourage disordered eating but offer specific advice on purging, severely restricting calories intake, and exercising excessively” (“Children, Adolescents and the Media”). It’s not a bad thing to eat healthy and work out to be fit and healthy but it’s another thing to eat less and work out excessively. Teens always compare themselves to others, either their peers, models and celebrities, “People are on Facebook or Instagram and they’re constantly comparing themselves to other people” (Mulliniks). Also reality television shows, show only the glamorous about what is happening, like “when teen moms become celebrities, the message to avoid teen pregnancy is lost” (Kroll). When teens watch shows like Teen Mom they don’t see the entire negative about becoming pregnant as a teen they see that the teen mom got famous and is on the show. Social media, media, magazines, and TV give teen’s unrealistical facts about body image, pregnancy and
Our society today is heavily influenced by the media and the imagery it shows. Though it may be indirect, the media provides unhealthy messages about ideal body sizes, gender attractiveness, and weight control that make women view themselves in a negative way. Magazines, television, and movies influence teenage girls on what they believe their body image should be. The images they show set the standard of what is considered physically attractive in our society. With the use of photoshop, media depicts falsified images of models and actresses to create a perfected look that is unattainable by the average woman. This creates a desire among teenage girls to look like these stars that are often shown. When teenage girls look at these images, they compare themselves to those images, and then judge themselves based on these comparisons. These judgements can potentially lead to eating disorders. In order to prevent the risk of eating disorders among teenage girls, the media should depict a typical image of people, rather than idolizing a specific standard of beauty.
Some may say that the media does not have much of a substantial influence on young adults, but some at risk teens have cited that their reasoning behind their development of eating disorders are in response to the many adverts and images that are represented in social media culture. The media in today’s society continuously advocates images of falsely induced perfection women all around the world. The industry that controls what people see on television and in advertisements knows that only a small percentage of average individuals possess these attributes or fit their set high standard of beauty. The idea that one can never be “too rich”, or “too thin” is prevalent in the media as well as in most media oriented images. Social media’s use of unrealistic models send an implicit message, that in order for a woman to be considered up to an acceptable standard, they must be in some sense of the word unhealthy, most people who are being portrayed in advertisements are well below the range of being considered healthy. To understand the reasoning behind why women and even men take this idea of body image to extremes, the term body image needs to be examined. Body image is how an individual feels when they look in the mirror or when they picture themselves in their own mind. It encompasses it what some one believes about their own appearance (including memories, assumptions, and generalizations). Never showing goals or putting emphasize on education or academic achievements. Objectifying the body and making it seem as though appearance is the only achievement to be set in one’s life place little room is placed on young men and women to have more focus on more educational goals.
The United States has come to a point where a person cannot go for very long without being greeted with some sort of advertisement. Advertisements are everywhere, no matter how secluded of a life someone may live. They appear on most web pages of the Internet, show up on cellphones during applications, and are plastered along roadways. It has become second nature for most people to tune out the advertisements that are thrown in their faces at practically every turn. Our country is especially ridden with advertisements compared to others, as it has become a multi-billion industry for the country. Fueled by a materialistic frame of mind, the population’s desire for the latest product keeps the advertising field thriving.
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image. By allowing younger girls and teens to be portrayed as grown woman in advertisements, our teens are losing their young innocence. With society’s increasing tolerance, this epidemic will continue to exploit our young daughters, sisters and friends. Young teens feel an enormous amount of pressure to obtain the ‘ideal’ perfect body. Trying to emulate the advertisements seen in the media and magazines. As a result, more girls and woman are developing eating disorders. Media can no longer dictate how our young teenage girls should look.
More than half of young ladies are doubting their body image because of all the advertisement seen every day. People may not realize the impact that advertisements have on the younger generations especially the girls. As it is young girls are vulnerable and have low self-esteem at this age. Some of the negative effects that the advertisement may have are: eating disorders, encouraging young ladies grow up faster than they are supposed to, girls being subjective to degrade themselves. Advertisements need to stop influencing young women to live by a false image because it’s an unrealistic expectation.
Whether it’s your phone, your television, or your magazines, it’s a constant thing in one’s life. The media is designed to reach large markets through the use of technology. The media uses stereotypes to market and portray what a "perfect" body should look like. Often times when women are shown in the media they are unrealistically thin, and have airbrushed skin. The same could be said for men, but with big muscles and washboard abs. The media gives off the idea that these bodies are normal when in reality it can be somewhat unrealistic. This can be damaging to a teen’s self image because they have a certain expectation of themselves without being able to attain it. In 2003, Teen Magazine reported that 35 percent of girls 6 to 12 years old have been on at least one diet, and that 50 to 70 percent of normal weight girls believe they are overweight. Boys may also feel pressured to do things such as weight training and steroids to achieve that “perfect”
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Advertising effectiveness refer to the changes that advertising causes in the mental or physical state or activities of the recipient of an ad (Jellis Gerard).
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Teenagers constantly worry about their body image. Magazines, newspapers, and television don’t exactly help to boost their confidence. The portrayal of stick thin woman and body building men forces teens to believe they need to achieve that “perfect” body and look. The biggest issue of these images being broadcasted to teens is the effects that the images have on them. Teenagers who obsess over their body image can experience stress due to trying to impress others, develop an eating disorder, and neglect, and even jeopardize, important aspects of their lives when they focus too much on their body image.
In other words, the implementation of revealing advertisements on social media plays a crucial role in allowing teenagers the opportunity to engage in benevolent acts and mitigate the negative effects. In addition, advertisements promote positivity and induce universalism that builds understanding, appreciation, and protection for the welfare of all people and for nature.