Introduction This report will analyse Dreamworld and its macro and micro environments, current operating environment and the opportunities and challenges facing this business. It will further address the issue of whether Dreamworld’s physical appearance supports its brand imagine and will provide recommendations towards improving the communication to both potential and existing consumers. It will identify the target market for “The Big 9 Thrill Rides” and detect he effects of the consumer trends for the identified market. Finally, along with the conclusion and recommendations, an analysis of the the promotional tactic that best suits that specific target market will be provided. 1.0 Strategic Analysis Dreamworld is one of the most popular theme parks in Australia, located on the Gold Coast, Queensland. Gregory Shaw, the executive officer of Macquarie Leisure Trust states that in the year 2003, the total of interstate visitors attracted to the theme park had increased to 39%, international visitors decreased to 21% and domestic visitors increased to 40% (Zoltak, 2003). In addition, Sandy Williamson, the education manager of Dreamworld revealed that Dreamworld was awarded …show more content…
Sandra Williamson also suggested that Dreamworld’s challenges included other theme parks, the price driven market and sensitivity to the economic trends. For example, flooding and world issues have affected spending (S. Williamson, personal communication, March 31, 2015). In addition to their competitive market, other theme parks that are located within the same area as Dreamworld are of a higher threat, including Wet ‘n’ Wild, Outback Spectacular and Movieworld, all within 8km. Further, competition may be faced by other theme parks and attractions such as Currumbin Wildlife Sanctuary and Seaworld, however these attractions do not prove to be a significant
Disney Parks are held to a high standard when it comes to conserving their values of visitor happiness, imagination, and creativity. In 2007, Disney released a commercial that focuses on showing how a trip to Disney encourages children to dig deeper into their imagination. The children in the commercial envision their dreams and then make it a reality with the support of Disney. By transforming traditional adolescence experiences into out of this world adventures related to Disney films, Disney successfully emphasizes how strikingly different reality is while visiting the Parks through their Year of a Million Dreams Commercial.
Since Busch Gardens had opened its doors, it had done a great job at getting people’s attention and meeting their needs with its unique wild animal themes and its appreciation for nature. With all of the different events the park hosts during the year, marketing activities are directed towards different target markets which includes mothers, families, couples, thrill-seekers, etc…Although Busch Gardens have had great success over the years, the company fails to keep up with the other major theme parks who are more advanced with their technological devices such as Disney’s MagicBand. With the new ride, Falcon’s Fury, opening on May 1st, 2014, it will be a great opportunity for Busch Gardens to attract even more guests to the park.
Traveling to an amusement park is a family’s finest way to bond, but is it worth the time and drive to attend just any amusement park? This essay will compare and contrast Six Flags San Antonio, SeaWorld San Antonio, and Disney World Florida from price range, food, and the variety of rides.
Galley, Catherine C., and Briavel Holcomb. "Amusement Parks." St. James Encyclopedia of Popular Culture. Ed. Thomas Riggs. 2nd ed. Vol. 1. Detroit: St. James Press, 2013. 91-93. Gale Virtual Reference Library. Web. 27 Mar. 2014.
For many years Universal theme parks have been a luxury stay and have rendered wonderful experiences to the guests. And this is mostly possible only because of the efficiently dedicated team work delivered with world class customer service for unforgettable cherished memories for the clients. This is the prime reason for the Universal Orlando to achieve heights of recognition in the entertainment industry. The employees at the Universal Orlando Resort are fully encouraged for development and growth with a rewarding and balanced working environment. Every employee will be carefully guided in the right path to achieve their goals and dreams in the career.
In 2012, the new CEO of Cedar Fair Entertainment announced a new Long Term Growth Strategic plan for the company. The plan is known as the FUNforward and financial goals for the Company. The CEO is headed in this direction because of the significant barriers to entry and a loyal high-repeated customer base as well as the significant momentum that they have created for the Company over the past two record-setting years (Rotting Flesh Radio RSS, 2012). For example, Kings Dominion is one of the largest theme parks on the East Coast and the loyalty of the younger generation is outstanding. The park is located in an area that is very convenient off of interstate 95. Most parents use the theme park as a baby sitter. They drop their kids off in the morning and pick them up in the afternoon after work. The park is so big and it caters to the younger generation and it adds a new ride every couple of years to make the park even more attractive to its customers.
The visual techniques are highly effective for families who want to see an idea of what they will be experiencing. The language and sound techniques are very fitting for these families who are looking for place to go on vacation. The commercial relies on a number of valuable persuasive appeals that keep the attention of this group of families interested in a fun vacation for everyone. Disney World is a great place for families to go visit for a
Walt Disney has brought two theme parks to life because of his imagination. He never stopped chasing his dreams, even if they seemed impossible. Walt Disney World came after Disneyland and it is located in Florida. Disney World is known to be the "most magical place on earth" and the place "where dreams come true". Many people haven't been to the park, so they might be skeptical of the "magic" that is held within. Walt Disney World is the "most magical place on earth" because of the rides, characters, shows, the electrical parade, Wishes Nighttime Spectacular, and the infinitely growing attractions.
Dreamland Park (p. 82), created in 1904 by businessman William H. Reynolds, sought to attract high-class entertainment showing off elegant architecture. The park struggled to keep up with its counterpart, Lunar Park (p. 57). Dreamland Park although featured primarily freak shows, a new form of entertainment that focused on the strange and unusual, also depicted the high society with its majestic tower and lagoon with imitation gondolas mimicking the “White City” of Chicago -- the location of the World’s Columbian Exposition that “aimed to create a monumental White City, an image of Venice purified and reborn” (p. 18). Dreamland was open from 1904 to 1911. High society latched on to the majestic and elegance of the Venetian Dreamland, as it was depicted in fine art of the time to appear very lavish as well as enchanting by publications like the Cosmopolitan. The working society latched to the freak
Walt Disney World is a popular culture site that I have loved and respected ever since I went in 2001. In the following pages I will be talking about the history behind Walt Disney World, the reason why it is popular, the ideology that Walt Disney World reflects, the pleasurable aspects of Walt Disney World, and how gender norms that are seen at Walt Disney World. All of these ideas will be covered, discussed, and researched. Along with these ideas I will be delving into why I hold a love for Walt Disney World and how Walt Disney World lured me into loving them for more than 14 years. I will also go into how the gender norms that are at Walt Disney World reflect my own gender identity.
The bus that took us to the Theme Park was huge, with room for a
The brand image that is created by the park goes with what they portray as they have set up sections that are comprising of the featured movie or show. The cleanliness aspect and the environment creates and delivers a symbolic difference to the whole theme park (Richard, 1993). The management have made their efforts in maintaining the same feeling, as they employees and the staff is dressed and the procedure so the park is carried out in pure joyous manner. They have the shows that have the characters from the movie, especially the stage shows and they are dressed up in the form of the characters giving a jubilant feel to the travellers and the tourists. As there is advancement seen in all market, people and tourists are getting more informed about the entertainment industry they prefer more to their entertainment package (Golob, 2003). With this advancement, people tend to be wise and more informed, raising the bar of standard and requirement that are offered by the entertainment theme park. As the management staff knows that now people are more vibrant and have gathered data about what they will be offered, they are no more interested in listening to the stories and the fairy tales that are described to them (Ashwell, 2015). They have a tendency to adapt to the environment and want to be the part of the whole story. As this requirement has grown in the market, management has successfully made the changes to the strategies they have been implementing and they have been working on. These favourable changes have resulted in displaying the enjoyable changes to the theme park and helps them to changing market requirement and demand (Vogt & Andereck,
In the present day we find ourselves questioning what we call reality. Disney land is the perfect example of ideal utopia. Where everything to do with it behold positive connotation. It is microcosm disconnected from the harsh reality of the world, Laing beyond this walls. Within it’s boundaries society is mesmerize
Eren watched the retreating backs of his two best friends as they walked on ahead chatting animatedly with each other as if they haven’t wronged him in any way. How could they betray him like this? Mikasa must’ve noticed her brother’s grumbling behind her because she stopped and pressed her finger into his forehead without him realizing. The jolt surprised him and anger overtook surprise in a matter of seconds.
“Hey bud, how's it going? What was so important that you had to talk to me