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The influence of broadcast media in elections
Mass media in us elections
Media influence on election
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The article ‘Donald or Daffy’ written in the lead-up to the US election by Piers Morgan, demonstrates a bias strongly in favour of Donald Trump. The article highlights the writer’s views of what Trump has said and what he thinks he will actually do if he becomes president. Throughout the article, there is an extensive use of emotive language which the writer uses to influence the reader to his point of view. This combined with thes use of idioms and imagery, attempts to sway the reader to believe that Donald Trump is not as extreme as some people may believe. Therefore, this article demonstrates an enormous amount of bias.
The writer uses a variety of language features, such as idioms, to further persuade the readers to his point of view. ‘My mate Trump’s bark is more dangerous than his bite’ is a clever use of an idiom. It figuratively means that a person is not as unpleasant as they seem, or their actions are not as bad as their threats. In this case, the writer
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Words such as ‘smart’ and ‘charming’ evoke an image of a sensible future leader. The writer has used these words to further influence the reader to his point of view and stimulate certain positive emotions towards Donald Trump. Another language feature that was smartly included was Alliteration. The article describes Trump as a ‘big, bold, brash, ballsy and an uncompromising braggart’. This emphasises the positive attitude the writer continues to show towards Trump, while also making the text more memorable. These language features appeal to the reader’s emotions by arguing the authors point of view with an emotional response, therefore including pathos in the article. The alliteration continues the persuasion shown throughout the article as the writer represents Trump as the ultimate salesman who has sold himself to the American people as their next president, therefore including more
The use of persuasive literary devices and tactics guarantee a strong and powerful address. However, Trump’s address, could leave Americans feeling unsettled as he manipulates a traditional address. He synthesizes an addresses that will surely be remembered for its lack of sophistication, abandoned formality, and aggressive tone. The ramifications of breaking tradition results in Trump’s failure to prompt
Pathos in persuasive writing involves engaging the readers’ emotion. In the article, Carlson’s use of pathos is clearly present. She uses phrases such as “phenomenal takeover”, “commercial conquest”, “alleged discrimination”, and “cultural insensitivity” to describe Wal-Mart. These are powerful words of rhetoric in the sense that this language is used to a pick a side, one against the Wal-Mart franchise. These statements also arouse emotion by personifying the company as an empire, per say, overtaking territories everywhere. This, along with the use of language, such as discrimination and insensitivity, clearly evoke a negative outlook on Wal-Mart. Carlson is also able to conjure up anger amongst the reader by showing how Wal-Mart could care less for the land they are building on, as workers “had orders to hide any archaeological relics they found.” By presenting a side for her audience to take and her jab at Wal-Mart, Laura is able to appeal to the reader’s emotion and successfully includes pathos in her persuasive argument.
In the essay “ ‘Blaxicans’ and Other Reinvented Americans” is an effective writing style to persuade his audience because Rodriguez shows the reader how ironic people are in many different situations. For example, “There is something unsettling about immigrants because….well because they chatter incomprehensibly, and they get in everyone’s way. Immigrants seem to be bent on undoing American.” This reveals how Rodriguez shows verbal irony due to the fact that he is saying it but he does not really mean it for example in this quote Rodriguez said it but he is not the one who believes that while the white people are the ones who really consider immigrants as “Chatter”. To add on, Rodriguez shows this to display how the white people is just trying
Buying media slots for candidates, which used to be a small business just over half a century ago, has grown so that these companies manage “more than $170 billion of their clients’ campaign funds” (Turow 230). This fact about the growth of such an industry should at a minimum raise an eyebrow, as it characterizes the shift and importance this data analysis has become. It also serves as an important point because it fuels the common fear of corruption in politics, as this data essentially offers a window to the responses and how people think to what politicians say. This could lead to the next phase of the “polished politician” where candidates will say statements that statistically receive favorable responses from the population. This strong pathos is a central pillar of the argument Turow is trying to make, effectively playing the emotion of pity from the hypothetical family situation, and building it into a fear of the system and establishment. Such emotions are strong motivators, and this combination encourages the reader to take action, or at the very least inform someone they know about such issues they weren’t even aware were
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
Rhetorical appeals apply to everyday life and the three sections of the rhetoric’s cover all elements of persuasion. Moore and Machiavelli do an outstanding job of explaining their points and why you should believe what they are saying. Both author’s did a great job of educating and informing their viewers although they were two significantly different pieces. Moore and Machiavelli’s work are each their own with respect to purpose and lessons but they also both come together in regards to using Aristotle’s three rhetorical appeals.
David Foster Wallace, author of the essay “Authority and American Usage*,” praises and advocates for “good” writers who have a strong rhetorical ability, which he defines as “the persuasive use of language to influence the thoughts and actions of an audience” (Wallace 628). To have a strong rhetorical ability, an author needs to be aware of whom their audience is, in order to present their information in a way that will be influential on their audience. Wallace recognizes that an author who applies a strong rhetorical ability will be able to connect with the audience so that they respond “not just to [their] utterance but also to [them]” (Wallace 641). An author needs to take into consideration not just content, syntax and grammatical structure (their “utterance”) but also how their character will be perceived by their audience. A positive tone will make the author seem more pleasant and relatable, whereas a negative tone connotes arrogance and pretentiousness. That is why it is crucial for an author to recognize that an audience will respond to “them” and not just their “utterance,” as an author’s appearance to their readers can also shape how impactful their writing is.
Briefcases: Steps toward Rhetorical Analysis”, she discusses the nature of rhetorical analysis, how it affects our everyday lives and explains the role context plays. Aristotle’s mode of persuasion: Logos, Pathos and Ethos are all components often used to persuade an audience. Logos appeal to logic or stating the facts, Pathos taps into your emotions and Ethos demonstrates the presenter’s credibility. Determining which appeal was used will assist you in having a clear understanding if you should buy into the idea, product etc. Every day we perform some type of analysis, whether we are aware of this or not.
...pathos is used as the most persuasive form to support the text of the advertisement.
As a result of extreme hard work and perseverance followed by an unmatchable drive to succeed, Donald J. Trump has earned the right to be known as a multi-billionaire, real estate icon, and President of the United States of America. Reflecting on his life, he has faced many challenges and overcame them all. To understand how he rose to success and his journey to the top of the kingpin, it is important to recognize how he saw the American dream and pursued it. Today, many recognize him as the president, but very few can fully grasp all that he has done in his life. From his start as a real estate mogul, to his impact on the media, there are many questions as to how he became so recognizable today.
Vargas attracts attention to the readers by showing his hardships that he has been going through since he was a child, which is an example of appeal Pathos. From a child knowing not enough English, for many years learn at school and self-learn, he becomes co-editor of The Oracle, the student newspaper at Mountain View High School then a journalist. He is also part of a Post team that won a Pulitzer Prize for the paper’s coverage of the Virginia Tech. However, he is determined to do his best and trying to be as involved as he can with everything, working hard throughout high school and earn better positions with his job. He convinces himself that if he worked hard enough he could really earn his citizenship. Living along with his status, he builds his career as a journalist and tells his secret to some people. After reading this article, the readers can feel his tone such as a good person, a fellow citizen, which is the way to express his use of pathos throughout the entire essay.
Similar to the corrupt politician portrayed in Parkman's essay, Donald Trump exudes the qualities of a "wretched, wire-pulling demagogue, who is as ignorant as the constituents that choose him" (167-8). The phenomenon behind his success in the 2016 parallels that of corrupt politicians during the Gilded Age. Disgruntled, uneducated masses throw their support at Trump in an effort to rise in social class. However, they mindlessly disregard that Trump is the embodiment of the wealthy upper class which controls much of the issues that upset them. Despite the many political indecencies that Trump has committed, such as acting racist or making outlandish unconstitutional promises, he retains support from many who, similar to Parkman's Gilded Age, "throw their cap up at the claptrap declamation of some lying knave [who] turns from the voice of honesty and reason" (166). Furthermore, his unbelievable attention from news outlets can be paralleled by Parkman's other quality of a corrupt leader who dutifully protects the rights of Americans because it allows "pulpit, platform, and press, to condone his vices" (166). Evidently, the corrupt politician can make promises to a vulnerable nation that are far from plausible, acting as a source of unrest, rather than a calming and reassuring force. As the Gilded Age was ridden with corruption and social turmoil, Parkman understood the
The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana.
Donald Trump is known for his eccentricity and unconventional businesses practices. He exhibits an unconventional leadership style. Donald Trump started early to develop his personal brand, this is exhibited by every piece of real estate Mr. Trump owns. Every casino, building or golf course has his name on it. He is eccentric, powerful, but yet he makes very smart business decisions. He is also a risk taker. All these business skills have made him a very well recognized business leader, and one of the nations most known billionaires. Donald Trump has appeared in many magazines, has written a couple of books, and even gotten his own show on NBC called “The Apprentice”. But what makes Donald Trump successful in almost every endeavor he takes on? Was he born a leader? or did he just become a great leader. There are certain characteristics common in all leaders. Some of those are values, skills and cognitive abilities. Mr. Trump exhibits all of these traits. If this is what has made him as successful as he is, why are certain leaders not able to achieve his type of success? Perhaps he has something extra that has propelled him above everybody else. Everything that he touches seems to turn to gold. Donald Trump’s leadership styles have made him rich, powerful, famous and known through out the world. This paper will examine some of those leadership styles.
"Although he takes many a blow on the chin, he always dusts off his feathers and rises to take it on the chin again."