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Fashion industry lack of diversity
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Have you ever looked at a fashion commercial where models are all white and plus size models are very skinny? I know, I have too. Diversity is rising throughout the United States, Almost 50% of Americans are a minority and women have become curvier. Even though this country is exceptionally diverse in skin color and size, some industries have yet to accept the fascinating fact. For some American plus size women, it is very hard to find to find the right clothing. It does not help that companies promote plus size women as skinny and sometimes wear a large. Over the years, people have pleaded for darker and plus size models at companies like Neiman Marcus, Dior, & Victoria Secret. In 2016, some many models have been dying to express their culture That prompted Liberian-born, L.A based model Deddeh Howard to speak up. She was tired of African Americans not getting the representation as white females in the modeling industry. Companies like Victoria Secret, Calvin Klein, Chanel, and Gucci, rarely ever use minorities in Fashion Ads. Deddeh did not have an easy start when she tried to break into the modeling business. Several agencies told her 'thanks but no thanks,' explaining that they already had enough black models on their roster. To draw more attention to the need for diversity in the modeling and fashion industries, and call for visibility of black models. Deddeh recreated some of the today's biggest designer companies, taking the place of stars like Gisele Bundchen, Kendall Jenner, Gigi Hadid, and Kate Moss. Howard teamed up with photographer Raffael Dickreuter to reshoot some big campaigns by Gucci, Guess, Louis Vuitton, and Victoria's Plus size women come in many different shapes and sizes, but companies do not advertise them as so. Ashley Graham a 'plus size' model had her rise to fame this year. She receives harsh criticism because she says she speaks for the plus size community. Which did not sit over well with them, sources close to Ashley said she had lost weight when she was already a size 16. Many of us agreed her losing weight should not make her plus size. How small do you have to look to fit in as plus size? If you want to represent full figured women, let a 22, 24, or even a 26 sized women headline the cover. In fact, they are actual plus size women. Plus size women are under-represented in the modeling and fashion industries. That needs to change because plus size modeling and fashion are in style and very
We seek to make a strong connection to young plus-size women and build our Torrid brand through our fashion forward marketing message. To support this, we advertise in premier fashion magazines with national distribution. We also conduct activities to increase awareness of and interest in our brand, our mission and our objectives, such as local and regional “model search” contests, where we solicit involvement of our existing customers and future customers.
“Girls of all kinds can be beautiful --- from the thin, plus- sized, short, very tall, ebony to porcelain- skinny, the quirky, clumsy, shy, outgoing and all in between” (Tyra Banks). Tyra Banks is a worldwide model, actress, and businesswoman. She has modeled for numerous magazines and brands, such as Victoria Secret, Covergirl, and Vogue. She is also known for her TV production, America’s Next Top Model. In this show, she helps women and men of all types to become a model. However, based on the type of model someone wishes to become, there is usually an image the company wants. If someone wished to become a model who walks on the catwalks and runways, the companies would only want to take the client if they are tall, and lanky. Modeling
If you’ve ever been to a clothing store before, you have probably seen this phrase on a tag, one size fits all or one size fits most, but do you think one size really fits all? Whether too small or too big the reality is, one size does not fit all or most, “one size fits no one.” Companies each day are manipulating clothing by “vanity sizing” or “insanity sizing” which is a term that means, companies are manufacturing articles of clothing to be small or smaller than the normal size in order to increase sales. “Vanity sizing started off as a marketing tool.” Original sizing charts never had sizes 0 or 2 on them, until now because we are finally realizing that there are millions of sizes in the world. So companies are adding
The problem with this is that these unique designs are often inspired by different cultures. “There is still an issue of ignorance in our fashion world… I don’t even like to use the word racism — [they’re] ignorant. They just don’t want to budge. They just don’t want to change their ideas or be more open-minded, to just [book] a beautiful girl regardless of creed or color” (Campbell). Most of the time the new designs that are incorporated as the new trend of the year, are influenced by different cultures. Bryce Covert in the article, The Fashion Industry’s Race Problem: Models of Color Rarely Get Hired claims that it is rare when models of different races get hired. Covert supports his claim by telling how, many big fashion industries did not hire women of color at all. Furthermore, he said that 82.7 percent of the models were white. Black models were hired for just 6 percent of the “looks” presented to the audience. Latina models made up just 2 percent. The author’s purpose is to point out how even though fashion influenced by different ethnicities it is still modeled by people who do not belong to that certain culture. The author writes in formal tone for everyone involved or interested in fashion. This type of scenario shows how racial
“My lips and fingers were blue because I was so thin that my heart was struggling to pump blood around my body”, said teen model fashion Georgina (Carroll 1). The new skinny has become excessively scrawny. Is it definitely not normal for today’s society models to walk around with blue fingers starving themselves until their organs start failing! As for the model agencies, they couldn’t care less of the pressure and dangerous practices they put the models through in order for them to stay thin for the runway. Even fashion Designers continue to produce the smallest couture sample sizes and scout for the slimiest bodies to wear the designs not aware of the consequences of the pressure they not only put on models, but on the society girls to look like these starving models. And when the models continue to get offers from the most important fashion industries like Prada, it motivates them to keep doing what they are doing to stay in the shape they are in (Carroll 1). But little did the outside world know what this pressure had on the models and what they were doing to their bodies to peruse their modeling careers.
... working out lifted off their shoulders if they know there is other women out there like them. The average size of women in the United States is a size 14; which is the considered to be a plus size model.
Feldman, Jamie. “Finally, A Realistic Look At The Plus-Size.” The Huffington Post, TheHuffingtonPost.com, 30 June 2015, www.huffingtonpost.com/2015/06/30/plus-size- model-documentary_n_7696740.html.
Fashion models don’t need to be thin, they need to be diverse and healthy at whatever weight that is. Not everyone is supposed to be thin, some women are big boned and curvy, others are naturally slim and small boned, some are tall, others are short, some are light skinned and others are darker. So many diverse looks exist in the world today and the fashion industry need to change their perception of perfect. Body image in our society is out of control. We have young men and women comparing themselves to unrealistic models and images in the media and feeling bad about the way their own bodies look because they somehow don’t measure up. (Dunham, 2011) The struggle for models to be thin has led to models becoming anorexic or bulimic, untimely deaths, and inferiority complexes. Even worse is the fact that they influence a whole generation of young women who look up to these models and think “thin” is how they are supposed to be. They influence what we buy, how we eat and what we wear. Why has this specific group captured our attention so much? Why do we seem to be so fascinated in their lives, to the point where we try to look and act just like them? The media is largely to be blamed for this, many people believe the media has forced the notion that everything supermodels do is ideal. Others believe that the society is to be blamed because we have created a fascination with their lives. There are many opinions, and I agree with both of these specific opinions. We allow ourselves to be captivated by these people's lives, and the media portrayal of their lives seem to also enthrall us. (Customessaymeister, 2013) Despite the severe risks of forcing models to become too thin, designers, fashion editors, fashion brands and agencies still ...
Step out into the everyday world as an average American and you will witness an entanglement of varied body size, and shape. Now, enter the world of the media, a world in which you are formally introduced to high fashion, where flashing lights, money, glamour and riches crash around you, satiating every crevice of your being. Here, you will find two unified body types, divided into two categories of shape in women; thin, and thick. Naturally, any woman who wishes to someday strut down the catwalk in Zac Posen, or pose in Marie Claire wearing Dolce and Cabana must have a body that fits one of these required molds, right? It is a well-known reality that many women who cannot reach by healthy means, or do not already have, the desired body type for fashion industries, will develop an eating disorder to starve their way into the position. However, most fail to address the issue of obesity that curdles on the other end of the physical spectrum; the plus size modeling industry. This statement not only boils the blood of millions of American Women, but begs the question: If extremely thin models promote eating disorders, should we prohibit advertisers, especially those in fashion, from using plus size models, as they may promote obesity? To put it simply, no. Plus size models do not promote obesity because they only provide thicker, much larger women, confidence and appreciation for their body without pressuring them to take unhealthy means to shed pounds; they do not encourage overeating and lack of exercise.
Racism is rampant in the fashion industry. According to Dalton Conley author of “You May Ask Yourself”, ‘Racism is the belief that members of separate races possess different and unequal traits’. Unfortunately, most of the models who walk runway shows, and who are in high end fashion print advertisements are Caucasian. This causes
“Big is Beautiful” is a campaign started by H&M, a clothing company, which exposes “plus size models” ranging from sizes 16-30 (Rawi). The campaign was started because the designers saw a potential to branch out to younger people by widening their products to larger sizes and better fashion. While the campaign was mainly started to increase sales to more women, people took the name of the campaign and turned it into glorifying obesity rather than embracing being “thick.” The exaggeration of the campaign caught the eye of many women who were overweight and/or obese and they saw it as an opportunity to excuse their unhealthy body size. Having self confidence is a positive quality, being unhealthily obese is not. Obesity can lead to heart disease, heart attack, diabetes, and many other health issues. While being misfitly thin and having eating disorders are also not positive qualities, dieting and exercising 3-5 times per week may help to get to a desirable body
Designer handbags are both envied and enjoyed by women across the country. With prices ranging from a few hundred dollars to well over $15,000, handbags can be seen as a representation of wealth and social status. In 2014, handbag sales amounted to approximately 9.2 billion dollars, 30% of all revenue generated by women’s accessories (Statista). As sales increase, industry leaders, such as Louis Vuitton, Coach, and Dior, must ensure their marketing strategies attract consumers to their brand and handbag styles. Louis Vuitton, Coach, and Dior’s advertisements portray the need for prominence, autonomy, and aesthetic sensations to depict a luxurious lifestyle.
They specifically choose each model who walks in their shows. Sadly, many have said that a model 's race and skin color are usually a major factor in deciding if she books the show or not. The Guardian quotes Annie Walshaw, a model booker, on the subject: "When the client sends you a brief you know straight away they 're not talking about a black girl. They say they want 'a girl with long hair, who looks like a fairy ' or something. When they want a black girl, they will say 'looking for mixedrace girl, tribalprints location, desert scene". So according to Annie, some designers have a "look" in mind, which they believe models with darker skin don 't fit. This "reason" for not using models of color exposes stereotypes created by the fashion industry: White models are seen as delicate, blank canvases, while darker models are "edgy" or "exotic." However, as we all know, these stereotypes aren 't true. In the same article, Carole White, founder of Premier Model Management, describes another reason some designers shy away from selecting ethnically diverse models, saying, "There 's not so much work for them, and sometimes photographers and makeup artists are scared. They don 't know how to light or make them up properly so it takes a lot longer. It 's a slower process." This problem with photographers and makeup artists has been discussed by other models and fashion insiders. However, this seems to be
Society is now so used to seeing these models who have their beauty and superiority idolized that they feel all women must look this way. However, looking like a model is becoming increasingly unattainable. According to Bennett the difference between the catwalk and reality is so stark that the slightest change in a girls form makes them self-conscious because they are constantly sizing themselves up to models (Bennett). Today models are dramatically thinner and taller than they were a few years a...
Nowadays, the fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society. Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that the fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that are thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomenon that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even in the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti, representing Eating Disorders Victoria, thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image in young people” (Stevens, 2010).