Disney's Success as a Company

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The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.” (Unknown, 2008) Disney Company provides business standard and ethics training to all of its domestic and international employees through a web based tutorial to ensure that all employees representing the Disney Co. act ethically and legally within the company’s standard of business conduct. (Unknown, 2008)

Disney is continually upgrading and modernizing all aspect of its company to keep up with today’s technological advances; from advances in digital movies and digital game versions of the movies to virtual and interactive rides and on-line components. Disney has come a long way form its humble beginnings when Walt Disney started the company. "Pretty soon you will have graphics in video games that look just like movies, but will react in real time, and guests will expect us to do much more than that when they come to our parks," said Bruce Vaugn, vice president of research and development for Walt Disney Imagineering. (Ogles, 2005)

A huge internal factor that impacts the functions of management is the increasing desire and pressure to “Go Green.” People choose what they buy, where they work, and how they live based on preserving the precious resources of our planet. They are now looking at the companies they purch...

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... to revenue, productive and loyal employees, and customers that will keep coming back for more.

References

Dictionary.com Unabridged (v 1.1). (2008). Retrieved on April 13, 2008 from

http://dictionary.reference.com/browse/dub

Disney Corporation. (2008). Retrieved on April 12, 2008 from

http:// Disney.go.com/index.

Moore, Colette (2007). 2007 Diversity in business. BusinessWeek, Retrieved 4/8/2008, from http://www.businessweek.com/adsections/2007/pdf/08202007_MBA.pdf

Ogles, Jacob (2005, October 31). Disney's technology grows up. Wired, Retrieved 04/08/2008, from http://www.wired.com/science/discoveries/news/2005/10/69297?currentPage=all

Unknown, (2008). The Walt Disney Company and affiliated companies - business standards and ethics. Retrieved April 10, 2008, from Disney.com Web site: http://corporate.disney.go.com/corporate/cr_business_standards.html

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