Disney is one of the most well-known brands of all time. When one thinks of Disney, movies, theme parks, and characters come to mind. Their movies have generated a large amount of popularity. Despite recent backlash regarding the controversy surrounding new Disney movies, the Disney name is still booming. This paper will discuss the history of Disney, its most popular movies, the current controversy Disney is facing, and my stance on the controversy. Disney was started on October 16, 1923, then called Disney Brothers Cartoon Studio (Walt Disney Archives). Walt and Roy Disney were partners, hence the name Disney Brothers, however, the name was soon changed to Walt Disney Studio (Walt Disney Archives). Since the start of the company in 1923, …show more content…
People do not agree with the decisions Disney has made regarding certain roles. For example, Halle Bailey played Ariel in the live-action film The Little Mermaid. A lot of people did not believe she fit the role because of the color of her skin. Disney and Halle Bailey faced tons of backlash. The issue was not that Halle Bailey was a bad Ariel, the issue was that she did not fit the original description of Ariel. More people would have been okay with Halle Bailey if she only voiced the character, but she played a live-action version of Ariel. Despite the controversy, some people supported the idea, but not enough people did because they could not drown out the negativity. Another example is the live action version of Snow White. The role of Snow White was filled by Rachel Zegler, who is Colombian and Polish (Placido). The main controversy that surrounded this role was racism, some believed that Rachel Zegler was not pale enough for the role (Placido). However, this was not the only backlash Disney faced regarding the live action remake of Snow White. Another casting situation regarding the seven dwarfs brought on more controversy. Out of the seven dwarfs cast, only one has dwarfism (Placido). Peter Dinklage, a famous actor with dwarfism, was dumbfounded that Disney casted a Latina actor to play Snow White but did not cast actors with dwarfism
Welcome to the wonderful world of Disney: where your fantasy and dreams come to life. Disney was an idea created by the man himself, Walt Disney. He wanted to create a world where dreams can come true, which has cultivated a culture of disney fans over the web, on the television, on the radio, and in Disney parks. Additionally, Disney is such a widespread company that almost any Disney product can be found around the world. The movies, shows, even the children books created by Disney are well known. Books such as Understanding Disney written by Janet Wasko addresses the Disney company and the concept of happiness that it provides its many fans around the world. The culture of Disney is made from the happiness it brings people, but when the
Presently, Disney known for its mass media entertainment and amusement parks technically bring warm feelings to many children and some adults. Personally, Disney elicits magical fantasies that children enjoy and further encourages imagination and creativity. For decades Disney has exist as an unavoidable entity with its famous global sensation and reach. Furthermore, Disney is a multibillion dollar empire with an unlimited grasp on individuals and territories. An empire per se, since they own many media outlets, markets, shops, etc., you name it they got it. However, the film Mickey Mouse Monopoly presents an entirely new perspective on the presumed innocence projected in Disney films. This film exposes certain traits Disney employs and exclusively portrays through its media productions, specifically cartoons for directing and nurturing influence beginning with children. Mickey Mouse Monopoly points out camouflaged messages of class, race, and gender issues in Disney films that occur behind the scenes intended to sway viewers towards adopting Disney values.
Here they made the "Alice Comedies" and "Oswald the Lucky Rabbit." In 1926 Walt changed his cartoon studio name from Disney Bros. to what we now know as today, Walt Disney Studios. ( www. JustDisney.com NP) Things took off in November of 1928 when Mickey and Minnie Mouse made their debut in "Steamboat Willie.
His work in modern media was revolutionary. Moreover, he broadened communication and made it easier to learn about new cultures. Disney’s movies play a vital role in children’s development and their productivity when they enter the “real world”.
The debate over the good and bad aspects of Disney movies has been going on for years. It has become a part of pop culture in a way never expected through things such as YouTube videos and meme’s. While looking at multiple Disney movies may give a wider range of example of both the good and the bad in Disney movies, to help depict the effects the movies actually have on kids it is most beneficial to study just one movie. Zia’s essay argues that Disney movies have a good influence on children by teaching them good life morals. However, one of her examples, Mulan, is not an example of achievement through hard work like Zia explains, but rather a change made through magic, and example of the horrible historical inaccuracies made in Disney movies and the lack of parental respect that they teach children.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
This paper will assess the corporate culture of Walt Disney, addressing the background of the organization, training and teaching, stories, legends and myths associated with the company, philosophy, values, mission statement and the organizational goals of the company.
"The Cultural Studies Reader." : Henry Giroux: Children's Culture and Disney's Animated Films – Summary. The Cultural Studies Reader, 6 June 2011. Web. 17 Oct. 2013.
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
For decades Disney has been the source of happy endings, fairytales, and family friendly stories for children of all ages. These stories range from realistic and familiar, to the eye-catching magical fairytale. The key to each of these stories are the happy endings brought about by each of the characters unique personalities and dreams. Disney’s films are attempted to provide children with the basic understanding of wrong versus right, but instead influences our society’s beliefs and awareness. Although Disney’s efforts to provide the basic morals to our children are misleading and affect our society strongly, they also contain the use of racism in a form which shows the major differences between characters. The once admired and well-known characters are seemed to be recognized by their species, ethnicity and even their social class. Disney films have taken out of context and have persuaded their viewers understanding of racial stereotyping, which is thoroughly explained in Henry Giroux and Grace Pollock’s novel, The Mouse that Roared. They bring awareness to the underlying racial stereotyping in Disney films, which deeply affect our societies understanding today. Giroux and Pollock bring into perception these admired and regularly watched films through precise examples and racist rendering of the specific characters species and ethnicities which strongly influence our society and lead children to intake these negative influences.
The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.
Zipes, along with other scholars such as Eleanor Byrne and Martin McQuillan, authors of the book Deconstructing Disney, explore and catalogue the various ways in which Walt Disney-the man-and Disney-the corporation that is his legacy-perpetuate social figurations of race, gender and ethnocentrism through they films they produce. They furthermore critique Disney for reducing fairy tales to over-simplified, over-sanitized and over-sentimentalized banalities designed solely as a profit-generating products. Such analyses prove to be truly important work, as the socio-cultural ideas propagated by Disney, as well as the means by it executed such propagation prove key in unlocking the messages that are sent through seemingly harmless "entertainment". As Zipes keenly point out,
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
To conduct this study, a total of 10 Disney movies dating from 1950 to 2017 were observed. All movies were required to have a female lead character, such as a Disney princess, to ensure that female characters were prevalent in the storyline. The Disney movies with a lead female character were compiled by determining what was accessible and then chosen for observation at random. The movies were then divided between three researchers using an online random generator. From the chosen movies, two Disney movie categories were formed, Old and New, and five movies in each category were observed.