Disney Character Analysis

1139 Words3 Pages

Bambi, Spiderman, Buzz Lightyear, and Air Bud, those are just a few of my favorite Disney characters I used to enjoy watching in the old hit kids movies. Every child has their own favorite Disney production movie that they will always enjoy watching and remember forever as they get older. Disney used to just be about movies and television shows for young children all the way up to early teens. However as the years go by Disney has made changes to their target demographics and they try to produce movies that parents can find amusing while watching them with their children. Disney’s demographics have also changed in the sense of using more male characters as stars of the movies and shows and they have started to drift away from using female stars as main characters because they argue that male characters have a bigger impact on child viewers. Ken Gillam, writer of “Post Princess Models of Gender: The New Man in Disney/Pixar,” said, “With the strength afforded by these homosocial intimacies, the male characters triumph over their respective plots, demonstrating the desirable modifications that Pixar makes to the alpha male model,”(6). I would have to agree with this statement because kids don’t see nearly as many Disney movies about princesses anymore, now movies are about super heroes, or star male characters. Younger fans of Disney are typically interested in their movies and television shows, but the use of their interactive site helps them promote their products even further. Bright colors, and several characters in the Disney world fill up the home page of the Disney website. At first glance of the Disney home page I could tell that this website is directed towards the demographic of young children, because it has a changing he... ... middle of paper ... ...or playing games and watching movies. Then it changes to older kids by allowing them to watch movies and TV shows. It changes for a third time when children and adults of all ages can enjoy the music this site contains, because there is music that everyone can listen to. The demographic is also set for people of all ages when it comes to finding and purchasing Disney products from the online store. Using all demographics this website sells their products. Kids will use the website to find movies and items from their favorite movies and characters. They tell their parents they want these things and then their parents go to buy products for their children. Unsuspectingly, they also find items they like so they will end up purchasing more items from this website. This is how Disney sells products by setting their demographics from young children to adults of all ages.

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